How to open a coworking on the topic it. How to open a coworking center: a detailed guide. What space is needed for coworking

Coworking is a space designed for joint work several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, everything that is necessary for comfortable activities. Coworking center can become promising business in future.

Often freelancers and people who make money on cryptocurrency need a room, they are free, independent, and need common place work. In appearance, coworking can be compared to an ordinary office. There is also equipped workplace, furniture for rest. But the main difference is independence. Here at the same time there can be completely unfamiliar people who are not connected by anything.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then the coworking center will be the best solution to finish your project, and at the same time do it with the necessary comfort. It may become .

Coworking center: advantages and disadvantages

In this place, everything is as free as possible. A person is not assigned to his desktop, a constant change of scenery is beneficial. Also, the room is equipped with a special lounge, a conference room, and sometimes even gym. Everything is based on the fact that the person who paid the rent should get the maximum comfort from his work.

Coworking has become a good outlet for young entrepreneurs who don't yet have enough money to rent an entire office. Indeed, in addition to this, it is necessary to think over its protection, cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many companies have resorted to coworking. But so that, finally understanding this concept should consider all its advantages and disadvantages. Advantages:

The opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand your circle of knowledge.
In the course of work, you can easily identify real professionals who can be called in the future with your own project.
Pleasant atmosphere, everything is created so that it is in the room, it becomes as comfortable as possible.
Lack of control, each person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
Efficiency. People agreeing to rent understand that they are paying money for it, which means that it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

The coworking center has disadvantages:

Waste of time. If a person works at home, he does not need to spend time on the road and back.
Not reliability. Being in a team with strangers is dangerous to leave your belongings unattended.
Lots of distractions. There are many different people nearby who can distract, ask questions, and sometimes it is distracting. Also, the lack of silence, conversations, can seriously harm the work.

But even these shortcomings do not stop people, because every year the number of coworking centers increases all over the world.

Coworking as an idea for a business.

In this place you can meet people of different professions at the same time. It can be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual environment.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room, equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only lounges and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their kids with. Conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to get profit from it is huge. However, deciding on this idea, you need to carefully consider the following questions:

Room selection. It is worth understanding how it will be, the profitability of the entire project depends. People around should want to come to this building, which means that it must fulfill the following characteristics: be conveniently located, have a good repair, enough free space and adhere to a business atmosphere.
Purchase the necessary equipment, there should be everything that is required for comfortable work.
Recruitment, it is necessary to hire people who will guard and clean the premises.

Business center coworking will be beneficial in big cities. As well as organized on their own. Coworking – interesting idea, both for organizing a business, and for people who temporarily need an office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

rent of a large room - from 150,000 rubles;
repair and purchase of furniture - 300,000 rubles;
staff costs - an administrator and a cleaner, this is another 50-100 thousand rubles;
purchase of computer equipment - 120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.

Like anti-cafes, co-working centers are still a relatively new and completely unexplored direction. At its core, this is also an open space for everyone. But it goes not to rest and have a good time, but to work. In fact, this is a public office where anyone who does not have their own office or special equipment can come and work. You can build a business at the work of a coworking center by charging rent from those who need space.

It should be noted that if earlier such services were used only to save on office rent, today the business has acquired a new meaning. Business people come here in order to acquire the necessary contacts, establish the necessary connections, and create their own community. Therefore, today co-working centers are formed with their own theme, features that distinguish them from competitors.

Market analysis

Before embarking on the direct opening of a coworking center, you need to analyze the market in your region, where you plan to open and start a business. Find out if similar organizations operate in your city or area. If one such center is not enough for a city with a million inhabitants, then it is quite enough for a small town. In the latter case, it is better to abandon this idea and refocus on another business. If you are planning to work in big city, then if there are competitors, you should find your own peculiarity, focus on a narrow audience and, of course, be located in another part of the city relative to competitors.

Center staff

Almost half of the center's success is its employees. For normal work, it is necessary to hire 4-5 people in the staff for different positions:

the administrator of the hall, who will follow the rules of order in the halls, communicate and serve customers;
an interior designer who will organize spaces for various thematic events;
technician who will monitor the serviceability technical equipment in the halls;
an event manager who will help organize various events in the halls;
marketer, whose responsibilities will include finding customers and promoting the coworking center in the service market.

You will also need the services of 5-20 volunteers, depending on the scope and focus of your center. You can hire friends, acquaintances, or students who need experience in this field. In the latter case, they can work for recommendations. Do not forget that coworking is a business in which crucial small things play, so your team needs to be as efficient as possible.

Location

Most the best place in the city for the location of a coworking center - this is the central part or a place near the metro. It is important that the floor plan provides for the possibility of designing several spacious areas. The ceilings of the building should be high, the windows should be large and preferably with an attractive view from the outside. Lighting should be as natural as possible, but artificial should not cause any complaints. Pay attention to the presence of a good ventilation system.

Business should not be opened in shopping or business centers, because the doors of your company must be open around the clock. This will allow you to organize more events that will increase the return on business. Moreover, the center can be organized outdoors in a park area, providing the place with all the necessary communications. But then the space must be provided with all the necessary infrastructure.

Pay attention to the areas near the building that can be equipped for parking or parking. You must provide for the possibility of parking for as many cars as the visitors of your center are offered. Moreover, there should be a fairly spacious entrance to the very center so that a car with overall equipment can unload. If you are planning a business for more than one year, keep in mind that over time, the number of cars your customers own, and even the residents of nearby houses, can at least double.

All this suggests that the choice of a place for a coworking center is one of the decisive tasks that a business plan must solve at the start.

Next steps

It is desirable to acquire the selected premises in the property, and then transfer from the housing stock to non-residential. Only after that they start the reconstruction of the premises. After the repair, it is necessary to purchase expensive and high-quality office equipment and only after that acquire and arrange additional pleasant nuances, such as a recreation area, a sports area, a library, and so on.

The basic set of equipment consists of the following items:

flip chart;
plasma screen;
tables and chairs;
screen and multimedia projector;
printer and scanner;
wi-fi internet and more.

Characteristics of the premises

So, the premises of the coworking center should be divided into several zones:

kitchen;
recreation area,
working area;
smoking area;
latrines.

The most time-consuming part that a business plan should take into account is the repair of premises. To do this, you can hire interior designers who will think over the ergonomics and aesthetic part of the premises. How exactly to issue them depends on the direction of your business, your financial opportunities and fantasies.

As already mentioned, in addition to working areas in the room, a kitchen should be provided. This should be a room with a separate entrance, where there are:

tables with chairs;
electric kettle;
microwave;
cooler;
hood.

But keep in mind that during the work of the center, the situation in the premises may change more than once. Firstly, it can be rebuilt for various events. Secondly, it will have to be adjusted to your needs. target audience. Therefore, from the very first days of the work of the coworking center, you need to listen to the opinions and wishes of customers, as well as keep track of where they most often spend their time.

Rules of behavior

Since many different people will gather in your space, you should develop special rules behavior in your center. This will help minimize all possible conflicts and prevent inconvenience.

Typically, these rules include:

keeping quiet;
rules of conduct in the kitchen;
rules of conduct in the workplace;
appropriate behavior in the meeting room.

The Code of Practice should be posted in a conspicuous place. There should also be an indication of what consequences will come for their violation. Usually prescribe cleaning of the premises, removal of garbage.

But for your part, you must also organize the opportunity to comply with these rules. For example, it is necessary to provide for the opportunity for customers to change their shoes, leave outerwear and not worry about its safety.

Business Orientation

The bigger your city, the more microcultures it has. You can start your own business if you focus on one of them. Then gradually expand, capturing an adjacent audience. Think about the needs of which audience you can most easily meet what your center can offer to them. For example, you can organize a space for the exchange of experience, or for gaining new knowledge, provide an opportunity to advertise and present your products, and so on. For each of the directions, it is necessary to develop its own program that will be beneficial to customers.

This nuance is very important if you start from a small center with one or two work areas. But if you have a large hangar or a multi-room apartment, you can organize the space for various thematic groups at the same time: programmers, artists, needlework lovers, and so on.

Business promotion

The plan for promoting this type of service should be built primarily on the use of the Internet. Create your own website, which will be filled with information about the center as much as possible. Regularly post news and reports on events, talk about promotions and new opportunities. Also start pages on the main in social networks, where you also drop reports, photos and videos about the events held. Be sure to include various webinars in your business plan.

The media should not be discounted as an advertising tool. They can submit both direct advertising and the same reports on the events held. If you constantly have interesting events and other meetings, media representatives themselves will be willing to cooperate as a reliable source of interesting information.

As an addition, you can use other promotional tools, such as promotions, distribution of flyers, and others.

List of services of the center

For effective work it is important to form a detailed and clear list of the center's services and their cost. The greatest return, according to entrepreneurs operating in this area, is provided by educational events or entertainment. Among them, it is most profitable to hold webinars, conferences, thematic lectures, weekend markets. They account for about half of the revenue. In the beginning, it is worth holding small, sometimes free events in order to study the interests of the audience. Then organize more in-depth programs. Or you can simply offer space for rent, without actually organizing events.

In any case, it is necessary, together with lawyers, to draw up a detailed contract for the provision of such services, as well as an application form for which the premises will be rented out.

Formation of the price list

Payment for the services of the center is for renting a room or workplace. In both cases, a flexible payment system should be provided. Usually they offer a per-minute payment system, which allows a person at first to understand how suitable this space is for him to work. The cost of rent in this case is 1.5-2 rubles. in an hour. Subscriptions are offered next. For example, for a month you can purchase a card for 8-12 thousand rubles. with a full reservation of the selected workplace.

A coworking center is a kind of "communal office" that provides places for work, business meetings and various events for a fee. Here you can rent a permanent workplace or come in for just an hour, start important business contacts or get interesting business ideas.

For successful development the center is a combination of many factors: good location, affordable fees and the presence of a business community in need of additional space. So, what is coworking and how to open a coworking center from scratch?

The coworking center is a novelty for the Russian business community, the first projects appeared just a few years ago. The term was formed from two English words and literally means "joint work".

The essence of the project: renting a workplace or a certain space for events: seminars, conferences, business meetings.

The place can be rented for a day, several days, a month. Some centers offer hourly and even minute rental options. Today, co-working space occupies an intermediate position between a regular office and work from home.

Potential clients of the center can be:

start-up entrepreneurs;
journalists, designers, programmers working as freelancers;
consulting specialists;
out-of-town companies organizing field seminars, trainings and other events;
writers;
students and schoolchildren;
representatives of creative and professional communities.

Consider a list of services. A modern coworking center should have a kitchen area where you can make tea or coffee and even heat food in the microwave. Many centers include secretarial services in the rent.

Unlimited high-speed Internet is required throughout the center, as well as a full set office equipment: computers, laptops, printers, scanners, copiers, video equipment and more.

The ideal mode of operation is around the clock. On weekends, you can organize various quests, holidays, recreational activities for children and adults. Please note that the entertainment component is not suitable for all clients. Focus on the audience.
Gather a team. The center needs a manager (the business owner can act in his role), a development manager, a marketer, several office managers, cleaners. Some staff can work remotely. Volunteers, as well as relatives and friends, can be involved in the business. It is important to gather enthusiastic and creative people around you who love to lead projects from scratch.
Calculate the cost of services. The price should be as flexible as possible. It can include hourly or minutely rent, rent for the whole working day, monthly subscription.

What is a pawnshop and how to open your own pawnshop from scratch - read

Provide a system of discounts for regular or new customers. When setting prices, be guided by projects that are already operating in your city. There is no need to lower prices, you can increase the attractiveness of the new center with the help of interesting bonuses.

Think safety. For round-the-clock security, it is possible to use a private security company, surveillance cameras and convenient system access (for example, magnetic cards for regular customers). Luggage storage for personal belongings is required.
Spend advertising company, spreading information about the new center at professional forums, industry exhibitions, posting leaflets in shopping and business centers. Be sure to start a website with a detailed price list, a full description of the services and beautiful photos center. The feedback system is also very important.

You can not only attract potential clients but also to improve the work of the enterprise, focusing on positive and negative feedback.

Sample business plan coworking center with payments in rubles.

Coworking business plan with cost and income calculations

The main costs of the project should take into account:

rent of premises - from 70,000 rubles;
repair and design - from 50,000 rubles;
utility bills, Internet payments and taxes - from 20,000 rubles;
the cost of furnishing and equipping the premises - from 200,000 rubles;
advertising expenses - from 5,000 rubles;
staff salaries - from 60,000 rubles.

A medium-sized co-working center can be equipped with up to 50 workplaces. Renting one costs from 5000 to 12000 per month depending on its size.

Thus, the monthly income will be at least 250,0000. According to the business plan for coworking, the payback of the project is about a year, the process can be accelerated by connecting additional services.

How to write a business plan yourself: a sample and step-by-step instruction contained

You should not expect super profits from your own coworking center. The main objective of the project is the gradual development in the right direction. Having mastered one site, you can think about the next. As a result, the project can become a network project, which will significantly increase its profitability.

What is coworking and how coworking centers differ from office centers, you can find out in the following video:

The article discusses the main elements coworking center business plan. Coworking centers in Russia are only gaining momentum, although in foreign countries this is a well-known concept and a popular type of organization of activity. As a result, the level of competition in Russian market low, which will allow a novice entrepreneur to occupy his niche.

However, it is necessary to focus on a detailed demand analysis. This is best done within coworking center business plan. It structures all the necessary information, substantiates further steps, and also conducts necessary calculations and the financial model of the future company is built.

Key features of a coworking center business plan with calculations

Features of a coworking business plan

As mentioned above, one of the main steps in the process business planning coworking centers is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they will be willing to pay for it.

In addition, you should focus on calculating the efficiency and profitability of investments, as well as on the profit forecast.

Competently compiled marketing plan in business plan integral part of the launch coworking space.

Description

Files

Coworking business involves the opening of a space where people work, renting a workplace for a certain time. This space involves the provision of the following services:

Providing a workplace with all necessary equipment;
Ability to use meeting rooms;
Organization of educational courses and seminars;
Coffee and drinks are included in the price.

Thus, a territory is organized in which a working atmosphere reigns, which is important for the target audience, which includes:

Freelancers;
Businessmen;
Self-employed.

In a word, people whose work is not tied to a specific place, however, they need the infrastructure for meetings or they are simply not comfortable or not able to carry out their activities from home.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for launching a coworking center

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of a coworking center

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a coworking center

7 - Conclusions

The business plan of the coworking center is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - in financial model parameters are highlighted - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Tariffs

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. Thanks to this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan has been prepared consulting company the site in accordance with the requirements, qualitatively and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Benefits of coworking

The main alternatives to coworking centers are working from home, as well as in various cafes and anti-cafes. The benefits of using coworking are:

Communication with like-minded people;
Everything for meetings and negotiations;
Ability to use a scanner, printer and other equipment;
Cheaper than renting an office;
No distracting elements;
Comfortable conditions and creative atmosphere;
Good location.

It is also worth noting that, as a rule, drinks are included in the price, in addition, a separate area for meals is organized, which creates optimal conditions.

Also, specialized co-working centers are becoming very popular, where representatives of the same profession unite, for example, designers, copywriters, website creators, etc.

Mentioned advantages coworking center should be reflected in the program of marketing activities within the framework of business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

Good location. It is best if it is the central part of the city or a business district.
Design. The more attractive the design solution, the more people will strive to work in this place, this is especially important for creative professions.
Various zones are provided. For example, a work area, meeting rooms, conference rooms, a kitchen, a recreation area, administrative premises.
Good ventilation system, natural light.
Availability free parking. This is especially true when located in the city center, since, as a rule, customers arrive for several hours.

Startup stages in the business plan of a coworking center

To start coworking center business you will need to go through the following steps:

Analysis of the market situation. Competitors, demand, pricing order, factors external environment influencing development.
Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
Determination of the list of advertising and marketing activities.
Drawing up a financial plan, calculating the feasibility and effectiveness of an investment.
Register as legal entity or individual entrepreneur, registration with the tax authority, the choice of taxation system, opening a current account.
Search for premises, approval of the design project, implementation of repair work.
Purchase necessary equipment and furniture.
Conducting an advertising campaign.
Selection and hiring of personnel.

Thus, in the end, based on a pre-compiled business plan opens coworking center.

Investments foreseen in the coworking business plan

For start coworking business the following investments are required initial stage:

Premises rent - xxx rub.
Design and repair work- xxx;
Purchase of equipment - xxx;
Registration and opening of a current account - xxx;
Advertising and marketing - xxx;
Stock of money - xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rent and equipment that accounts for the bulk of the initial investment.

To do this, you can use both your own and borrowed funds. To get loans or attract investors, you need a professionally written business plan. Ready coworking business plan can be downloaded from the link below. The financial model is calculated there and all the necessary information is structured.

Another promising option for business development is cryptocurrency mining. will help you understand all the nuances of this direction.

Coworking equipment

To organize a comfortable space coworking space the following equipment should be procured within the framework of business plan:

To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, webcams.
For conference rooms and meeting rooms - a projector, a plasma panel, a magnetic board.
For the recreation area - a coffee machine, a cooler, a microwave oven, a refrigerator, a kettle, a toaster, etc.
Furniture - tables, chairs, sofas, poufs, cabinets, etc., provided by the design project.

In addition, it is important to provide for the mandatory connection of high-speed wireless Internet and a charging device. Expenses coworking center for the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of the coworking center

The main task of the entrepreneur at the initial stage is to attract as many visitors as possible. To do this, you can perform the following steps. These activities and the budget for them are recorded in coworking center business plan.

First, create a selling site and groups in social networks for coworking business and engage in their promotion with the target audience, since customers are active Internet users.

Secondly, the presence of a bright sign and the distribution of leaflets near the nearest coffee shops and anti-cafes will become another channel for influencing potential customers.

Thirdly, it is important to provide a bonus system for regular visitors or a discount when buying long-term subscriptions. You can also do a free trial visit.

Finally, the organization of several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking income and expenses in a business plan

They are displayed in financial plan business plan and serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

Costs are necessary to maintain the coworking space and ensure its development and include:

Premises rent – xxx rub.;
Utility payments and communication services - xxx;
Tax deductions - xxx;
Salary - xxx;
Maintenance of equipment - xxx;
Organization of drinks and meals - xxx;
Advertising - xxx.

General current expenses business coworking centers will be from xxx rub. monthly and will be covered by the payment of services by visitors.

Coworking Profit Forecast in a Business Plan

Profit is projected based on revenue, the bulk of which is service fees coworking center:

For renting workplaces - from xxx rub. per month;
For an entrance ticket to events - from xxx rub. per month;
Behind Additional services– from xxx rub.

Total total monthly revenue can reach xxx rubles. Then, with existing costs, the net profit in coworking business plan will be from xxx rub.

Staffing in the business plan of coworking centers

IN organizational plan The coworking center provides for the following positions:

Administrator;
Marketer;
PR manager;
Accountant;
Hall employee;
Worker.

In addition, when creating a design project, a designer will be required. Total population depending on the scale business coworking center will be 7 or more people.

The structure of the financial model of the coworking center

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such a systematic data analysis gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Should you open a coworking space?

The presence of a low level of competition and the demand for this product on the market create favorable conditions for the development co-working center business and making a profit.

This will require a well-built system at the planning stage in the format of a business plan. We have already prepared coworking center business plan, which included all the necessary information and all the calculations. You can download it from the link below and start implementing the idea right now. If you need additional funding, then this document will help in negotiating with bank employees and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all the wishes.

Detailed study of customer needs and taking them into account in the project creating a coworking space will ensure the necessary customer flow to maximize profits.

For Russia, coworking is a new phenomenon. These are specially equipped rooms for freelancers, business meetings. In the common area for work, everyone can find a comfortable place where they will not be distracted. The idea seems quite promising.

The first one was opened in the USA in 2005, and for Russia this phenomenon is new, but already appreciated. There was an opinion that mostly freelancers come to work in co-working spaces. This is not entirely true - a room for business meetings is required by businessmen who come from other cities and countries, you can often see lawyers, translators, even artists and writers here. Coworking is a common area for work, where everyone can find a comfortable place where they will not be distracted.

When studying American coworking spaces, it turned out that in some, each workplace has a specific purpose, and the space is also divided into separate zones with signs “I work”, “I will be glad to communicate”, “I will not refuse help.” The practice of the most popular coworking centers that have implemented the "Office in the office" scheme is interesting. The room is divided by translucent partitions into segments, each of which has a desk with a chair and a small closet. If necessary, partitions and furniture can be easily dismantled and the space becomes shared. If a workplace tenant brings a new client to the coworking space, he is entitled to a discount, and this technique also works. Many coworking spaces allow casual visitors to work for free, regular visitors are asked to pay for a place.

Prospects for coworking in Russia

In our country, co-working spaces began to open not so long ago, users are only looking at this innovation, some perceive the offer to work outside the home and office with irony and bewilderment. The best evidence of the usefulness of the idea can be considered the demand for co-ownerships. Apparently, the need for equipped work areas “for hire” arose a long time ago, so people began to gather in them without much persuasion. Jobs for rent:

Consultants, attorneys, and other professionals who require office space from time to time.
Small firms rent premises for offices.
It is more profitable for companies whose employees are located in different cities to periodically rent workplaces.
Beginning businessmen hold meetings in co-working spaces, as renting or buying an office in a large city is unreasonably expensive.

This will require investments, the amount of which depends on the area of \u200b\u200bthe premises, its location and condition. Under favorable conditions, investments will pay off in a year, but it is not worth postponing the organization of a business, since in the near future this idea will become relevant and competition will increase. The growing number of freelancers can predict the popularity of coworking spaces.

Workplaces, premises for conferences, trainings and business meetings are rented by the most different people and firms, but freelancers remain the main users. Many freelancers would like to combine a free schedule, independent planning and lack of control from the management with the attractive attributes of office life: the possibility of communication, exchange of experience, modern equipment. In short, co-working spaces are the perfect place for extroverted freelancers.

Where to look for a coworking space

Of course, it would be nice to settle in the business center of a metropolis with an abundance of businessmen, IT specialists, freelancers who constantly need places for negotiations, solving business issues, and solitary work. It is unlikely that startups can afford to rent or buy such premises, and there are always not enough free territories in the city center. Look for a conveniently located place near a transport interchange or metro station. It is good if there is a place for parking cars nearby, as many business people travel by personal transport.

Pay attention to the landscape outside the windows - it turns out that visitors to co-working spaces are not indifferent to beauty, and establishments overlooking the wasteland are visited less than those located near the park.

If you are planning to open a small coworking space with several rooms, decide which visitors you are targeting and design the interior taking into account the specifics. Naturally, artists and programmers put forward different requirements to the design of the premises, as well as handmakers and sales agents. In a mini-center of several large rooms or in a separate building, you can equip several different areas and attract visitors different professions and tastes.

Organizational matters

Transfer an apartment from residential to or, or rent it.
Make a plan for dividing the area into separate zones.
Do office renovations.
Purchase and install good office equipment.
Allocate places for smoking rooms and recreation areas, install sofas, armchairs, hammocks for short breaks. Try to find an area to install an exercise machine, a small kitchen with a cooler, coffee maker, refrigerator, toaster, microwave, dishes, etc.

Basic list of office equipment for coworking:

internet (wi-fi);
computers;
scanner;
a printer;
screen projector;
plasma panel;
magnetic board with markers.

Coworking spaces should be different in size, number of jobs, type of placement.

Try to attract organizers of seminars, trainings and educational courses to coworking. Firstly, the income from such events is always significant, and secondly, it will be a good advertising move: when advertising their training, etc., the organizers will definitely indicate the venue, that is, your address. Invite local media to host conferences, roundtables, and interviews in your area in exchange for preferential rental of your workspace for freelancers, distributors, and other employees. Do not be afraid at first to rent out your premises for a minimal fee, your task is to gain fame and prove yourself from the best side.

The price of a workplace with a computer and a full set of office equipment should be different from the use of wi-fi and a table. For regular customers issue discount cards for pizza delivery or taxi discounts.

Staff

The success of any enterprise largely depends on the team. For co-working spaces, this rule is especially relevant - friendly staff, comfortable space and working conditions determine attendance and, as a result, your income. A person who works in a co-working space should be enthusiastic, hospitable, learnable and quick-thinking. It is important that employees are able to work in a team, be sociable and competent.

How beneficial is it?

Don't expect a quick payback. The purchase or lease of a large premises, equipment, repairs, interior design - all this is expensive and the payment for jobs will not be able to cover the costs of several months. Coworking should be perceived as an idea that will bring good profit in perspective. If you manage to attract many visitors, become popular and discussed, you will be visited for years, attracting more and more new visitors. Taking on the organization of coworking is worth it if available specific purpose, sufficient funds and the desire to work for a long time.

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