Business plan workshop repair of household appliances. Compilation of a business plan for digital technology for sale of household appliances as a business

Technique very tightly surrounds us in everyday life and simplifies manual labor, making it a comfortable and pleasant occupation. But even the most expensive and modern models household appliances Can break. There is no always profitable to buy new, but repairing an old technique to serve as a couple of years, reasonably. Therefore, the demand for repair services has always been and will be in demand in cities with any population. Below is a business plan for the repair of household appliances. An example was calculated for the Regional Center.

Information about the company

Main activity: Repair of large and small household appliances. It is expected that the workshop will perform maintenance, adjustment and warranty service under the contract with the local trade network of household appliances.

Legal form: Individual Entrepreneurship.

The main consumers should be residents of the city and the nearby settlements of another area, the republic. This can be explained by the fact that residents of neighboring areas make it easier to reach the city than to other major settlements. There is also regular bus tickets to the neighboring Areas of the Republic.

Objective: For the year, the workshop must withstand the onslaught of competitors, to achieve confidence in consumers, repay the debts accumulated during the grounds of the project: for rent, buying equipment, spare parts, furniture and many other costs.

Over the next 2-3 years, the workshop should become one of the best and respectable workshops in the field of domestic service and repair on the repair market. But to achieve maximum goal, it is necessary to conquer the trust and respect of consumers. Indicators of the quality of services should be such that customers will be responsive and true to their performer.

Accommodation: Semi-breeding room in a large sleeping area of \u200b\u200bthe city. The area of \u200b\u200bthe workshop will be about 120 square meters. It includes reception, jobs for mechanics, separate room for the director, warehouse repaired and accepted home appliances.

Consider the table area of \u200b\u200bthe premises of the workshop:

The form of possession of the room: lease, confirmed by the Rental Treaty.

Taxation: Simplified Taxation System (income minus Consumption).

Opening hours: every day from 10:00 to 19:00, including weekends. The schedule is selected based on the standard working day of office workers, until 17:00. Most customers will be able to get into the workshop after their working day. At the weekend, customers from suburban zones will be able to refer to the workshop.

Registration of documents

For registration, the form of the PI is selected. But if you plan to work as an authorized service center of large manufacturers and trading networks, LLC is issued. Trust in the PI is less, and getting a contract for service will be more difficult. There are no household appliances manufacturers in the chosen city. A contract was concluded with a local store for servicing their goods. Under the Treaty, the workshop free repairs on the warranty period, in cases stipulated in the warranty agreement (3 months). Next, customers are serviced at full cost.

For registration, IP will need the following package of documents:

Photocopies of passport and INN are wrapped in a notary.
Application for registration of activities. When filling, the main (required) type of activity and two additional are indicated. Even if you do not have a desire to immediately expand your business, we recommend specifying additional activities. In the first consideration of the application, registration of additional activities is free, with further expansion will have to pay extra. The application indicates OKVED: 95.21 " Repair work Electronic household appliances ", 95.22" Repair of devices of life and inventory for the garden ", 95.22.1" Repair of household appliances ".
Receipt from any branch of the bank on the payment of state duty.

Competition and pricing

Competition plays a big role in the development of the enterprise, since each company is trying to bring to themselves as many customers as possible. Methods for attracting a lot, we chosen the following: home service, providing discounts for permanent customers, Veterans of the Second World War, Afghan War, Chechen war, disabled, orphans and the elderly; Delivery of renovated equipment, provision of warranty repairs in re-output.

In addition, competition improves the quality of repair, adjustment, consumer services, reduces repair and price.

Currently, the cost of repair on a certain type of equipment fluctuates. This means that you need to choose the price so that the company does not suffer damages.

In addition, the cost must comply with the quality of repair, and not vice versa.

Price list for workshop services:

Such rates are suitable for the normal development of the workshop, as they are lower than that of competitors by 10%, but will not lead to bankruptcy.

Equipment of the repair company

For the organization of a small workshop, the following equipment and furniture are purchased:

Additionally, the masters are needed consumables: solder, screws, nuts, glue, etc. Per month on consumables are planned to spend from 25,000 rubles.

Formation of personnel

In the workshop to administrative and management personnel include director and accountant. Work schedule: from Monday to Friday from 10:00 to 19:00. An accountant other than the financial part assumes the role of the administrator.

Salary and Prize of the Company Administration:

Masters are hired as working staff. The number of masters is a minimum of 4 people, as the work will be shifted, according to the schedule: two days later. Each employee is responsible for repairing a specific instrument. Workers are interchangeable for vacation time and with respectful absenteeism.

The cleaner is hired as auxiliary personnel. The schedule of the auxiliary personnel is 2 hours from 10:00 to 12:00. Responsibilities enters wet cleaning and once a month spring-cleaning premises.

Salary and Prize of Workers and Auxiliary Personnel:

Consolidated statement of the number of workers:

TOTAL, NA wages Personnel and deductions to the funds will be needed per month. Amount in 201 700 rubles. It can be safely added to the original capital, since the first few months pay salary from their pocket.

Stages of implementation

It is possible to implement the draft workshop of household appliances in 2 months. The table below presents a schedule from September 1 to November 1. Seasonality does not affect the yield, so you can open the workshop at any time of the year.

Schedule opening workshop:

All stages are scheduled for specific periods of time. This will help control the processes and launch the workshop on time with less time loss.

Investment and income

Infusion

The following initial investments will be needed to open a small workshop of household appliances:

It is possible to reduce costs by purchasing a used tool, but then there will be monthly costs for its depreciation and replacement. And this will increase the total consumption. Therefore, it is worth purchasing a quality tool with warranty service.

Monthly spending

We plan revenues

The profitability of the workshop will not affect seasonality, therefore the main factors on which the profit depends is the permeability and ads. Next to the workshop there are no competitors, so in a month 1 Master will bring at least 120,000 rubles. Per month revenue will be from 480,000 rubles.

We calculate the net income, deducted from revenue costs per month:

480 000 - 276 700 \u003d 203 300 rub.

Total, per year, the company brings net income: 203 300 x 12 \u003d 2 439 600 rubles.

Calculate profitability:

(203 300/827 900) x 100% \u003d 24.55%.

While the entrepreneur will not return the main investment, the profit will be divided into the following parts:

5% - non-production costs (payment of trips to the client's house, unforeseen spending).
10% - the main fund.
45% - return investment.
40% - expansion.

Since the return of investments will be only 45% for the return on the investment, which is 91,485 rubles, the project payback can be calculated:

827 900/91 485 \u003d 9 months. Taking into account all risks, the return on the project is 1 year.

Eventually

This business plan for the repair of household appliances with calculations is easily adjusted for any region. Attach the project you need at least 828,000 rubles. But the payback, if there is a constant flow of customers, will be only 9 months. At the same time, the calculations took into account funded funds for expanding business. In a year you can open another workshop and increase the income, and thanks to the promotion of the first point, the second workshop will be released for profitability for 5-6 months.

Read 11 min. Views 63. Published 09/16/2018

To date, the market segment responsible for computer equipment, peripheral devices and office equipment is oversaturated. Large trading networks are the cause of tough competition in this market. As practice shows, unprepared beginners are experiencing many difficulties with entering the market. In order to open your own store, you need to have a large budget that will be invested in marketing. Below we suggest discussing how to open a store computer equipment and consider several important features this business.

Visit to the digital technology store actually equated to the campaign to the grocery store

Computer store: business features and nuances

Each direction business activities Regulated by a set of rules that apply only for a specific market segment. Knowing these rules allows you to draw up a competent business plan containing all the subtleties and nuances associated with the implementation of the idea. In order to open your own computer store, you need to have professional skills. It is very important not only to have a general concept of computers, but also be able to understand the various technical nuances. The presence of professional knowledge allows you to timely note changes in market trends and adjust the course of development of your own project.

Before you start implementing such a business, you need to get practical experience, having worked for several months in this area.

The main feature of the area under consideration is tough competition. In order to get around their opponents, the entrepreneur needs to think over the smallest details associated with the future store. This applies to both the stylization of the interior and the assortment presented. Special attention in this direction deserves the quality of sellers. Each person busy customer service must have technical knowledge in this area. Otherwise, the store can serve only those citizens that they do not understand the computers. The development of such a situation can lead to the loss of large customers and favorable contracts.

In order to enter the market will have to make a lot of effort, developing marketing strategy. In addition to traditional advertising through the media and distribution of leaflets, the entrepreneur needs to create an Internet resource for the promotion of goods. Filling the cards of goods, it should be focused on specifications Offered products. It should be understood that the main part of the potential customer base spends a lot of time on the Internet. Faced with the need to replace computer parts or iron updates, people are looking for trading points where you can buy everything you need through the Internet. Based on this statement, it can be concluded that the main emphasis in business development is made on the virtual platform.

Another important nuance is the search for suppliers of the product range. In the face of tough competition, an entrepreneur who wants to master the market, it is necessary to offer its customers high-quality equipment at low cost. Suppliers search is one of the important issues to be solved until the business plan is realized. Only in the presence of a guarantee of obtaining uninterrupted supply of goods can be proceedable to implement the project and opening the store.

Store opening plan

Forming a business project, an entrepreneur needs to solve many organizational issues. In order for the selected direction to bring stable incomeIt is very important to establish interaction with the target audience. It is from the features of the portrait potential customers Depends final decision on the choice of range, personnel and advertising strategy.

Computerization of Russian society continues to increase volumes, and therefore, the opening of a computer store can potentially bring significant profits.

Selection of suitable premises

To begin, it is necessary to carefully analyze the city, highlighting several main points having a high level of traffic. In order to attract potential customers, you need to order a bright and memorable sign. Such a placement and approach to external design of the outlet will increase the number of potential buyers. Before choosing a specific location, you need to explore the number of competitors operating in this area. As statistics show, in high demand dots posted near large markets, metro stations or business centers. In order to reduce the costs of initial stage A lease agreement with the owner of real estate should be concluded. In drawing up the contract, it follows in a separate paragraph to record the procedure for redemption of real estate, successful development Business.

One of the main issues related to the choice of real estate is the area of \u200b\u200bthe room. For an organization trade The area in the amount of from a hundred to one hundred and fifty square meters will be required. This room is enough to organize a store specializing in a specific product assortment. In the case when an entrepreneur plans, in addition to computer parts, add to the assortment of laptops, monitors, printers and other devices, will need significantly more areas. To organize such a store, you will need a room in five hundred squares.

Commercial Equipment

Forming a computer store business plan is very important to pay special attention internal arrangement of the outlet. All design elements and decor must create a certain level of comfort. It is important to understand that many small details have a direct impact on the overall impression of the store in the eyes of customers. Some experts recommend using various psychological techniques that are often used in trade.

One of these techniques is the hierarchy of the range. According to this technique, all sought-after goods must be exhibited in the center of the hall or on those showcases that are visible from any part of the store. Another psychological admission that increases the effectiveness of trade is the visual equilibrium of the products presented. All large-sized items must be placed at human growth. This category includes laptops, monitors and printers. Each visitor should be able to reach up to the "Device" who is interested in to carefully consider the product. On the upper shelves of the trading slide, you can place the supports for laptops, special bags and other peripheral devices.

It is very important to carefully observe the competent grouping of goods. Many entrepreneurs allow a mistake by forming a commodity group on the name of manufacturers. This approach becomes the cause of the creation of chaos on the shelves, which makes it much difficult visual perception. It is best to divide the trading room into several separate parts, where they will be exposed:

laptops, monoblocks and ready-made "assemblies";
cameras and office equipment;
"Iron";
peripherals and accessories.

When organizing a commercial hall, special attention is paid to lighting. Competently selected light allows you to highlight best sides offered products. In addition, you need to take care of creating price lists with a list of goods stored in stock.

The main product on the market was a portable technique, it was this category that became popular among ordinary ordinary people.

Range

To date, the range of average computer stores includes several thousand commodity positions. In order to cover most of the computer market, it is necessary to form a large range, which includes the most popular products. This step will allow you to get wholesale customerswhich will buy several goods at the same time. It is possible to achieve a similar result if there are a major amount money.

Novice entrepreneurs limited in investments, you need to start with the study of individual segments this market. In order to competently draw up a product group, you need to carefully examine the needs of potential buyers and modern trends. As practice shows, the basis of this business is the sale of laptops and stationary computers. However, in addition to basic goods, additional components will be needed to be introduced into the range. This category includes gaming video cards, various hard drives and other computer components.

When creating an assortment, it is very important to take into account the needs of the target audience. All clients of computer stores can be divided into several separate groups:

Corporate buyers and frequent repair firms - this group Customers buys computer components in large parties. For this group you can create individual trade offersBased on profitable discounts.
Gamers - People who pay a lot of free time with computer games that constantly update their computers. It is this category of buyers most often acquires various technological innovations.
Programmers - separate category Buyers requiring competent service. Most people belonging to this group know about what wishes to purchase.

In addition to the most computer equipment, it is very important to introduce a number of additional services. This list allows you to install various programs, upgrading equipment, assembling computers at customer desires and setting up additional gadgets. The introduction of additional services can significantly increase business income.

Frames for work

Every seller working in a computer store must have technical knowledge In this area. One of the Seller's tasks is to hold consultations. It is important to note that quite often computer stores are visited by experienced specialists who are important technical details related to the selected technique.

This means that each seller should be able to interact with both amateurs and experienced users. It is very important to correctly imagine not only the existing range, but also the benefits of shopping in a particular trading point. In order to organize work, you will need to hire several sellers for servicing the trading hall and one cashier. In addition, the staff needs to include an accountant and a cleaning lady.

When opening a computer store, it is necessary to initially decide on the target audience

Marketing campaign

In order to get customers at the time of opening a traffic point, you need to competently make a plan marketing campaign . For the purpose of advertising the store you need to organize the distribution of leaflets giving discount for every purchase. Advertising in the media, advertising banners and shields, as well as other ways to attract customers will make an initial client base.

In addition, it is necessary to use various social networks in mandatory. Creating thematic communities in social networks will help attract public attention. It is also recommended to register several groups in popular messengers, where news will be published on the arrival of a new batch of goods, technical innovations and interesting notes. Also should agree on advertising with the owners of popular thematic communities, about placing advertising banners.

Site creation

Computer technology store business plan should contain various tools to be used to develop the project. Electronic commerce Allows you to cover a separate market segment with a large number of potential buyers. It is very important that the developed resource is set aside in the overall style with a real trading point.

The main task of the site is the advertisement of the already created store. Here you can post posts about planned promotions, replenish the range and other innovations. In addition, the site is used as an additional platform for commercially available products. Cards of goods must contain a full technical description of the proposed models and several high-quality photos. We will optionally download additional video from YouTube with an overview of the products offered.

Financial plan

The financial model of the project being developed should contain calculations of the approximate value of the planned costs. It is very important to take into account all the unforeseen expenses that can directly affect the development of the business.

Primary expenses

At the first stage of the business organization, an entrepreneur needs to find suppliers who will be able to provide all the necessary products. The amount of expenses for the formation of the initial range varies from one to ten million rubles. In the case of a large store, more large-scale investments in the organization of the project will be required, which is explained by the high cost of landline computers, laptops and periphery.

In addition, you will need to purchase various furniture and trade technicians. One of the mandatory requirements of the control bodies is the presence of a registered cash register. The total number of investments in the purchase trade machinery Various from one hundred and fifty to two hundred thousand rubles. It should also take into account certain costs associated with registration of business and receiving permits for trade.

Retail market Computer equipment in Russia is considered one of the most sought-after and competitive areas of trade

Monthly costs

The monthly cost article contains the following items:

Rental Property - From twenty-five to fifty thousand per month.
Tax contributions I. communal payments - About ten thousand.
Wages of workers - To twenty thousand each employee.
Advertising - About fifteen thousand.

Yield

The magnitude of the income of the store specializing in the sale of computer equipment depends on the set of different factors. Here you need to consider both the available range and the location of the outlet. An important parameter is the economic features of a particular region that have a direct impact on customer solvency.

The average payback period of this business is about two years. This indicator can be achieved due to the competent installation of the headset. The size of the markups for stationary computers and laptops should not exceed fifty percent. In the case of components and accessories, the size of the commercial surcharge can vary from forty to one hundred percent.

Conclusions (+ video)

Sale of computer equipment and spare parts are a promising direction with a high level of competition. In order to achieve high ratesIt is very important to pay special attention to the proposed assortment and training. As practice shows, most consumers prefer to visit those trading points that they can offer high-quality products at low cost.

In contact with

Household appliances - equipment that is an integral part of life modern society. A variety of numerous devices and devices that are constantly upgraded and becoming even more functional and practical, use in constant demand.

Based on this, it is possible to decide that your home appliance store will bring good profits and become a successful business. However, not everything is so simple, because in this case, as in any other, there are nuances and pitfalls.

Features and main stages of business

Before opening a household appliances store from scratch, the features of this trading segment should be studied. The fact is that the novice entrepreneur invariably collues with a big problem: Today, almost all cities are oversaturated with large network shops, the range of which includes all possible household appliances - from the hairdresses and irons to refrigerators and home theaters. Similar large hypermarkets can afford to arrange various promotions, sell inexpensive models, make discounts, offer free shipping and other interesting bonuses for buyers. Of course, it will not be easy to argue with such giants.

The second inconvenient moment is the starting attachments in the business: if you want to open a big store with a more or less wide range, then you will need to find quite decent amounts, since the initial purchase of goods, and rental of suitable premises will be very much.

Alternatively, you can start with a small specialized department or a trading point, for example, you will be engaged only in shallow household applianceswhich does not require as much space for the demonstration and more often fails, which makes the demand for it even more. Its niche and narrow the target audience - This is what can help you withstand competition.

Virtual store

Online stores have recently become an excellent alternative to regular shops or markets. Buyers save their time, and you, as an entrepreneur, can significantly save on rental of large retail space.

There are two options for organizing a virtual store.

You only have a site that needs to be promoted and filling. This option can be very profitable, because you do not buy the goods in advance, and you take it to suppliers of purely under a specific order, to then deliver from a warehouse at the required address. So, you also contain the site, and do not spend money in advance for rent and product.
Another option can be a virtual showcase. However, you will rent an office, warehouses in which the stated goods will be located, hire movers, couriers, etc., that is, there is only savings on renting the premises for the store.

The benefit of this, of course, is, and your financial costs to open an online store will be much smaller, but do not forget that large stores have our own sites, so that the client's trust and attention will have to fight anyway .

The first steps

Having wondered how to open a household appliances store, you must be configured to serious preparatory work: help you can competently compiled a business plan, in which everyone should calculate, evaluate and take into account possible risksThreatect the way out of them, to write approximate costs. In addition, there will have to go through some of the required stages of the organization of the business.

Proceed to work legally, get appropriate permissions.
Pick up the room for the store.
Make repairs (on need) and deliver trade equipment.
Find suppliers.
Purchase goods.
Hire staff.
Do advertising and promotion store.

So, the plan of action is ready - you can proceed to its implementation.

Legal registration of business

If you are a beginner entrepreneur, then you will have to register your enterprise. For home appliance store, IP registration will suit. As a form of taxation, experts advise to choose USN.

Also need to pay a duty to buy a cash register and make printing. The Rospotrebnadzor service should give you permission to accommodate the store. Do not forget to choose the codes of your type of activity on OKVED, issue a program of sanitary and production control (PAC) and approve the assortment list of the goods in the sanitary and epidemiological service.

In addition, the discovery is agreed with the district government, and you have to be in your hands permits (ownership of the premises or its lease). Representatives of public services or other organizations need to conclude contracts:

on the provision of services for washing or cleaning the uniform staff (with dry-cleaners, laundry);
on the export and disposal of MSW and another garbage;
on the export and disposal of mercury lamps;
on the implementation of sanitary and epidemiological measures (disinfection, disinsection, etc.);
to carry out regular cleaning of ventilation systems and air conditioning.

Consumer Rights Protection Society requires that the buyer's corner may have been attended to be attended, as well as the availability of instructions on imported goods in Russian. Here are all the official requirements that need to be fulfilled before opening a household appliances store in Russia.

Select room

In many ways, the amount of your costs will depend on what place and the room you choose to locate your store. You can settle in the city center, however, if you consider that you need the area from 250 to 1000 square meters. m. (depending on what volume and the range of goods you are aiming), it is clear how expensive will be the rental of such a room. However, statistics argue that shops that are located in the central part of the city are able to provide the highest implementation of the goods.

Pay attention to the areas of new buildings: there may not yet be competitors, and rent will be much cheaper to you. A lively street, sleeping densely populated area, the proximity of transport stops or good transport junction is, perhaps, all markers for a good location.

Also, make sure that the store is a comfortable parking that would give the opportunity to drive up close to the building (for quick loading of overall things).

There are no particularly strict requirements for the premises, but still you will have to get permissions for it from various services:

representatives of the SES and Rospotrebnadzor should issue a sanitary and epidemiological conclusion that would confirm the compliance of your enterprise to all standards and requirements;
mysterymen's employees will also hold inspection, so all the premises must comply with fire safety standards: you will have to equip spare fire exits, make fireing hatches and fire alarms, plus - stock extinguishers.

You may have to make repairs. No cordless or extravagant design solutions here: such shops, as a rule, look simply. The main thing is to provide high-quality lighting and good ventilation. Security alarm will also prevent.

Features planning

By choosing the concept of trading and deciding with the future assortment, you can make a store layout. If you are targeting for sale only mobile phones and accessories, then you will have 30 square meters. m. If the range will include small household appliances (curls, hair dryers, kettles, irons, etc.), then just stand on the area up to 100 square meters. m. A full-scale store will require space at the maximum.

Offering customers a wide range, it is very important to divide the trading room for segments:

large home appliances;
small household appliances;
audio and video equipment.

Some entrepreneurs place them on different floors, others share one of the other partitions, the third - they make transitions from the department to the department smoothly flowing into each other. The last option is good because the free sellers will be able to notice the influx of customers in the other department and come to help their colleagues.

The trading hall will occupy up to 80-90% of the entire area. The rest of the space is utility (for staff) and warehousesas well as a small office administration.

Equipment and assortment

Trading equipment is selected taking into account the specifics of your product. Depending on the proposed range, you will need:

podiums for large-sized equipment (the cheapest type of equipment);
racks with dimensions and glass doors, which could be closed on the castle (for the separation of small household appliances);
audio and video equipment is also located on racks, but they are a little others. Most of these racks are open type, but there are deep (60 cm);
you will also need counters for sellers, cash registers, chairs;
in the administration and accounting - all sorts office equipment, tables, chairs, cabinets, safe;
everything you need to premises for staff (lockers for storing uniforms and personal belongings, small kitchen, bathrooms, etc.).

If you are not exhibited in the trading room not all household appliances, then take care so that the warehouse corresponds to the conditions and norms of the microclimate in which the goods should be stored. It is best that the warehouse is either in the store building, or the unquestion so that the client can as soon as possible Get your purchase.

When choosing an assortment, take into account several factors.

The advertising campaign of the manufacturer forms demand for goods, and here it does not even take into account the ratio of price and quality or functionality.
You can use weak places of large trading networks and try to provide customers with other commodity niches as an alternative. Sometimes people are looking for exclusive trade marks Or expensive brands that are not in ordinary stores. However, it is not necessary to fully focus on such a VIP-segment.
Turn into the new product assortment, track which models or rules are in great demand, follow that there are no downtime in the supply, plan, how to interest customers and push them to buy.

Remember that all the goods should be well visible, and the shopping chamber is equipped and furnished so that the buyer has enough space for free movement and the opportunity to consider the presented range.

It is better to take care of additional security: to a small-sized technique to attach special chips that will be triggered in the form of alarm at the output, in case of unpaid purchase.

Personnel and organization of work

From your employees actually depends on how high there will be sales, therefore, preference gives competent, qualified and experienced workers. First you can take people on probation or internship and after successful work - take a full bet.

Pay attention to some nuances when choosing sellers:

they should well possess all information on the technical characteristics of the goods, to understand all the nuances of the equipment sold, models, new products, etc.;
the buyer actually does not always clearly know what he needs, so the sellers are obliged to be intelligible and clearly convey to him information, explain everything and show;
sales managers usually focus on a certain category of goods, but they must own all the range of assortment to come to help their colleagues who do not cope with the influx of buyers.

In addition to 2-3 sellers for each department you will need movers, drivers, accountant, cleaners, guards. The minimum staff will be 12-15 people per shift.

Advertising shop

On the one hand, the manufacturers are actively promoting their goods on the market, pretty spending on his permanent advertising even before he falls into your store. However, on the other hand, the store will still need to spend its advertising campaign in which the emphasis on the benefit of the acquisition of one or another device is in your store, and not in any other. It can be special promotions, discounts, sales, free shipping, bonus or accumulative cards, etc.

One of the most inexpensive and effective ways It is the usual spread of leaflets or advertising booklets of the store. It will also be needed to make a beautiful bright sign, spend on light boards or big boards. If the budget allows, order advertising in all types of local media. Do not forget about your own website: the Internet platform will be excellent additional advertising.

As an option for expansion and development prospects after opening a home appliance and electronics store, it will be possible to organize repair or warranty maintenance of branded technology. Service center Based on the store - a great way to attract additional customers.

conclusions

This business can be fairly cost-effective (up to 20-25%), but only with a competent organization, careful formation of the range and selection of personnel, as well as with well-thought-out marketing policies for conquering the attention of the client.

Approximate costs (prices are in rubles):

The payback period of the store will depend on many factors and can be from 2 to 5 years. The size starting attachments To create a large store from scratch reaches 2.5-3 million rubles.

Is it worth investing in the store of household appliances? Judge yourself. The Russian home appliances market, estimated at $ 40 billion, last year demonstrates growth dynamics.

It is predictable, clearly formed and occupies a fourth position among European countries, passing forward Germany, France, England. Log in this huge market at the micro level, an entrepreneur may, having ringed with the real conjuncture of its business plan for home appliances store.

The forecast of its further development in 2014 is favorable, reflecting the positive macroeconomic situation in the country inherent in the population the trend - not to concentrate on savings, the further development of the consumer credit market.

Statistics of the Russian household appliances and electronics market in 2013

The range of household appliances of the Russian market has a steady growth trend. Consider the 2013 statistics. In the segments of this market, it shows the best dynamics for the sale of smartphones and mobile phones - more than 19.8 million pieces.

And within this segment increases specific gravity Smartphones, which is expected to be 90% of total sales Mobile phones. Samsung is allocated among the leading companies - 30.4%, then Apple is more than 13%.

Not bad growth last year in the segment of household appliances: washing machines - 9.1%, refrigerators - 8%. In the segment of kitchen appliances there are also leaders: the sale of bread makers and pressure engines rose by 6.7%. Surprised a relatively small segment "Beauty and Health", last year, he suddenly rapidly went "Mountain": the sale of hairdresses and razors increased by 18.8%.

However, the dynamics of different segments are still different: for example, sales of photographic equipment in 2013 decreased relatively to the previous 22%. Worked the effect of substitution due to improving the characteristics of the camera embedded in smartphones.

Should the business plan for home appliances shop take into account the current proportions and market dynamics? Of course.

Competition traditional shops on the Internet commerce on russian market While less than in the same Germany and France. The reason is obviously in the traditional tastes of the population preferring before selling to see the "product face". And this is despite the lower retail prices of online stores. However, as the entrepreneurs themselves say, in the future, the price of online and offline will become uniform, since traditional and online trading are alive in a single - integrated.

Entrance to the market

Of course, entering this market segment it is necessary to have a weighted business plan, the market studied, developed economic relations. After all, the unsuccessful attempt of entry leads to a major loss. And then commodity reserves Bankrupt shop, implemented through a shop for household appliances, is capable of reproaching costs incurred on their purchase by 60%.

What can be said about the entrepreneur trying to enter the home appliance market now? Probably he is a courageous man. The point is not even in his readiness "lay out" considerable funds for initial investment $ 200-500 thousand. The problem is that 25% of this market is already employed retail Networks federal Level "Mediamarket", "M.Video", "Eldorado".

It's not even a percentage, but in the "captured" keywords key places for successful sales. Be that as it may, the entrepreneur will have to spend about 3 weeks to legalize a new store, as well as about $ 3 thousand to install the usual and fire alarm.

Two alternatives: rent or profitability

Entrepreneurs, making up a business plan for household appliances store, often try to save on rent. Is it worth doing this? Shops posted in the city center, "doomed" to be sales leaders. As evidenced by experience network storesIf in the urban network of them, for example, 10 pcs. then 2-3, located in the center, give 50-60% of trade revenue.

Profit relative to a small store (with an area of \u200b\u200bcommercial hall 250 square meters) monthly is $ 40-60 thousand. More profitable household appliances supermarkets, an area of \u200b\u200b500-1000 square meters. If the average store is not in the very center, but close to it, then its profits will decrease by one and a half times. "Nenulevy" also looks like an option to open the store in the newly built quarter. However, the profit in this case will be 50% of the profit of the same institution in the city center, and in addition, in the process of "coherent" new buildings, revenue gradually decreases.

The warehouse of household appliances serving the store, according to logistics, should not be at a considerable distance.

In all cases, it should be not missing from the type of circumstances so that there is a lively transport interchange nearby. Ideal when a crowded street leads to the store. For the convenience of buyers, it is significant to have the presence of a nearby public transport store. And of course, for the effective delivery of goods should be provided in the parking lot as for the service of the store and for the transport of the shop visitors.

As experts say, the household appliances store near the options discussed above are preferable. Household appliances are located near the center because of the frequently practiced overestimated rent in the city center.

Repair and commercial equipment

The decoration of the household appliances and electronics store is quite costly. Often, entrepreneurs are laid in the business plan for home appliances store the amount for repairs, based on the cost level of $ 200-400 per square meter.

However, modern construction Materials allow you to significantly reduce such costs.

For the optimal location of goods on shopping areas, it is important to establish special equipment for various groups of goods. For the installation of volumetric household appliances, costs are limited to the purchase of 15-30 podium meters, the price of the square meter of which is $ 25-40.

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