Ready business plan for Unido. Business planning according to the UNIDO standard. To promote your products in a competitive environment

What is the UNIDO methodology.
What is the structure of a business plan for UNIDO methodology.
How to develop a business plan according to the UNIDO methodology.

UNIDO is one of the leading organizations providing standards for creating an effective business plan.

UNIDO Business Planning Methodology

The UNIDO business plan is drawn up according to the standards developed by the United Nations Industrial Development Organization. The full name of the methodology, published in 1978, is "Guidelines for the preparation of industrial feasibility studies."

The UNIDO business planning methodology uses an integrated approach that requires professional knowledge and skills in a number of areas: marketing, market and the financial analysis, personnel management, etc.

The structure of the business plan according to the UNIDO methodology

A business plan drawn up according to the UNIDO methodology must comply with accepted standards. It should include the following chapters:

Summary. General data about the project, amounts, terms, guarantees.
Main idea. Information about the company, its activities, prospects and connections.
Description of goods and services. What the company offers, with what it enters the market.
Market analysis, marketing. The most complete description of the sales market, competitor analysis, company prospects.
Production plan. Here the location of the company is indicated, transport links and available communications are separately negotiated. The personnel composition and production volume are analyzed. If necessary, a report on the environmental safety of the company is provided.
organizational plan. It is considered how the personnel of the company will be organized, including the management and structural divisions.
Financial plan. The approximate amount that will be required for the implementation of the project is calculated (including preparation costs, the main period, taxes), the movement is analyzed Money and profit, a forecasted balance is drawn up.
Project efficiency assessment. The efficiency of a new enterprise, department, project is calculated. The sensitivity of the project to the influence of various external and internal factors is assessed.
Risks and guarantees. This chapter contains data relating to the payback of the project. All risks arising in the process of its implementation are separately assessed.
Applications. This section contains registration documents, graphs, charts, tables, diagrams, calculations, market research results and calculations of financial and economic indicators.

Development of a business plan according to the UNIDO standard

Let's consider some aspects related to the development of a business plan according to the UNIDO methodology, in more detail.

Market analysis and sales planning

The main section of the business plan according to the UNIDO standard is market analysis and marketing strategy. In other words, the market needs to be carefully assessed. Detailing depends on the complexity of the ongoing studies of the significance of the problem for a particular project.

There are several ways to obtain information for analysis. The main ones include desk and field research, as well as a combination of both.

Desk research collects and examines information that is already available somewhere. The main advantages of the method include the ability to quickly and cost-effectively collect data from several sources. The disadvantages include the lack of any specific data, outdated information. In addition, data taken from various sources, can be very different. When collecting information, you can use statistical reference books and studies that are periodically conducted by government agencies.

Field research is the work of the compiler itself. Observations, interviews, surveys - all in accordance with the purpose of a particular study and under careful control. Possible disadvantages of this method include high cost compared to desk research and a long duration of work. However, there is one indisputable advantage - the most accurate data, because the study is "sharpened" for a specific project.

Existing competitors are evaluated separately. The analysis is carried out in stages:

Competitors are identified. First of all, direct, working with the same target audience.
Competitor information is collected. Position in the market, sales volume, marketing costs, reputation in the market - everything that will allow you to understand whether this competitor is serious, evaluate its capabilities and work out ways to promote your own product.
Analysis. Based on the data obtained, an analysis of competitors is carried out, approximate indicators are calculated, strong and weak sides.
Project competitiveness analysis. Based on the analysis of competitors, an analysis of one's own competitiveness is made.

After that, it is developed marketing strategy and develop a sales plan.

When planning sales volumes, it is worth considering a couple of points:

The company will not immediately reach the planned capacity. In the early days, unforeseen circumstances are always possible.
Seasonality and cyclicity. Not all goods and services can be sold year-round. Many items are seasonal.

When describing prices, it is worth deciding on the currency. If you work with several markets, including exports, it is logical to use 2 currencies.

To create the most complete picture of financial flows, prices are recommended to be indicated including VAT - this will be more consistent with the real picture.

The sales plan can be presented in tabular form. In an example UNIDO business plan, this would look like this:

Sales volume (units)


Selling prices per unit, including VAT
Name of product (service)

Sales revenue
Name of product (service)

Assessing Market Attractiveness: Porter's Five Forces Analysis

Many leaders, when making strategic decisions about entering the market or allocating investments, first of all take into account the level of competition in the industry and their own advantages. However, this is not enough. For a broader and more complex approach, we recommend Porter's Five Forces Analysis. Learn from the article electronic journal « Commercial Director how to carry out this analysis.

Organizational structure

The organizational structure includes a company/project management scheme. It is being developed in accordance with the planned functions. As an example, we give a standard scheme with functions, according to the structure of the UNIDO business plan:

CEO. Manages the company and is responsible for its activities.
Financial department, accounting. They carry out accounting, tax accounting, calculate all costs, draw up budgets and exercise financial control.
Human Resources Department. Function - recruitment, training, accounting.
Purchase department. Area of responsibility - uninterrupted supply of materials and services, transportation of goods, ensuring the safety of inventory items.
Marketing department. Functions - market analysis, development of a sales strategy, search for new markets, conducting PR campaigns, participation in various conferences, exhibitions, tenders.
Production Department. Function - the production of products, the provision of works, services.
Maintenance and repair. This division performs maintenance, preventive inspection and repair of equipment.

Raw materials and supplies

Raw materials, materials, components are direct costs. They are directly related to the cost of the product. In some industries, raw materials account for up to 70% of the total cost, so this section is given increased attention.

According to the UNIDO methodology, the following classification is introduced:

Direct raw materials and materials.
processed materials.
Auxiliary materials.
Utility costs.
Spare parts and consumables.

Some costs directly depend on the number of sales, others do not. Therefore, the total cost is usually divided into fixed and variable.

Location

If a new business is being built, Special attention given right choice site. Where possible, all existing criteria are taken into account:

The presence of a sales market - large cities, agglomerations.
Access to raw materials minimal cost for transport.
Availability of developed infrastructure - electricity, gas pipeline, water supply, etc.
The interest of the regional administration in opening a new production facility.
Investment climate in the region and much more.

Production and technological costs

The task of production and technological planning is the creation of a functional scheme of the project and the calculation of investment costs. An important part of the design is the choice of technology and the cost of its acquisition and development. The type of equipment you will need depends on the technology you choose.

The choice of technology is directly related to the conditions of its work in given conditions. Technologies are priced based on production capacity and start at quantification the volume of production, the period of its increase, the period of development of capacities, the compliance of products with market requirements. In addition, it is desirable to take into account and minimize the impact new technology on the ecology of the region and the environment.

Technology can be public, public, closed. It may be owned by the company or owned by the developers and transferred under certain conditions.

The choice of technology is related to the equipment. For individual projects (for example, a cement plant), the production technology is supplied with the equipment, and no separate arrangements for the acquisition of machines or developments are required.

According to the UNIDO methodology, the cost of equipment installation is accounted for separately, unless otherwise specified in the terms of the contract. Installation costs depend on the type of equipment and the nature of the installation.

overhead costs

When creating a production complex and in the presence of technology and related equipment, the costs of maintaining this production complex and purchased equipment inevitably appear. All such costs are reflected in the forecast of overhead costs.

General production costs are mostly fixed costs, which are part of the cost of production. These include:

Labor costs for employees.
Acquisition of auxiliary production materials.
Payment for utilities.
Fare.

A UNIDO business plan is developed if an entrepreneur does not use borrowed funds Sberbank and Rosselkhozbank, but wants to use the services of other investors or other banks.

United Nations industrial development UNIDO has adopted standards that are designed to promote industrial international development business and cooperation.

To strengthen their positions in the Russian or international market, it is necessary to clearly know the principles and rules established by law. Great knowledge in the field of law, economic and market structure, as well as pricing will be required.

For many years, the specialists of our company have been actively involved in the development and preparation of UNIDO business plans. Accumulated experience and a large knowledge base in various areas of the economy, marketing research, international and Russian legislation, allow us to perform efficient planning.

The structure and semantic content of the sections of the UNIDO business plan must clearly comply with accepted standards:

Summary

It contains general information about the project, short info about terms of crediting, guarantees of return, volumes of investments.

Main idea of the project

It is necessary to provide complete information about the company, industry. Compiled detailed description prospects for their development. Are given detailed calculations financial indicators, describes the structure of the company, the direction of its activities, partnerships

Description of goods or services

The section includes information about the products or services offered by the entrepreneur, with which he enters the market. This includes the name of the product, characteristics, scope of its application, competitiveness, certificates, licenses.

Market analysis and marketing

The market should be described in detail. This block of the UNIDO business plan provides an analysis of competitors, their strengths, weaknesses, marketing research, and development prospects.

Production plan

The geographical location of the company, the availability of transport links, communications are indicated. An analysis of the personnel structure of the enterprise, the volume of production is carried out. You must provide calculations wages, current costs for raw materials and production, as well as provide a report on the environmental safety of the company.

organizational plan

The section contains a detailed scheme for organizing the personnel of the company, departments, and management.

Financial plan

All are listed here financial calculations expenses for the preparatory, main period, tax payments, a statement of income, expenses, analysis of profits, cash flows and a forecasted balance sheet.

Project efficiency assessment

The calculation of the effectiveness of the new enterprise, as well as sensitivity analysis to various factors is given.

Guarantees and risks

In the block, you must specify information on payback and return of funds. A special place is given to the analysis of possible risks.

Applications

The UNIDO business plan should be supplemented with the registration documents of the enterprise, drawings, diagrams, diagrams, calculations. The results of marketing research and financial and economic calculations should be attached.

Last update: 09/06/2016

How to make a business plan according to the UNIDO standard?

UNIDO is a global prosperity organization committed to supporting the industrial development of developing countries and countries with economies in transition (). Financial Models within the framework of these standards, they are carried out in the COMFAR III, PROPSPIN software environment (these programs were developed by UNIDO itself), as well as a number of other software products.
I must say that UNIDO gives only recommendations, but not standards. In particular, there are:

Manual for the Preparation of Industrial Feasibility Studies, 1991
Manual for Evaluation of Industrial Projects. UNIDO, Vienna, 1978 (Industrial Project Appraisal Guide), 1978, 1993

In addition, there are some other publications issued by UNIDO as guidelines for the preparation of business plans, in particular:

World Information Directory of Industrial Technology and Investment Support Services
Guidelines for Investment Promotion Agencies: Foreign Investment Flows to Developing Countries
Manual for Small Industrial Business; Project Design and Appraisal
Manual on Technology Transfer Negotiations
Guide to Practical Project Appraisal: Social Benefit-Cost Analysis in Developing Countries
Guidelines for Infrastructure Development through Build-Operate-Transfer (BOT) Projects
Guidelines for Project Evaluation

They can be purchased on the official website of UNIDO.
I must say that outside the CIS, UNIDO methods are not very widespread. But, at least in Russia, almost all methods, intended for business plan development, including those issued by the state, as well as various investors (for example, banks) are very much based on recommendations UNIDO. The vast majority of textbooks, monographs, media publications on the topic of "business planning" are based on these standards.

Here is the list of sections business plan in accordance with standards (recommendations) UNIDO (UNIDO):

Note that the strict section names business plan carried out according to the UNIDO methodology, No. The main thing is that they have the appropriate semantic load.

1. Resume

This section gives the impression of the whole project, so investors read it first of all. The resume contains brief but concise information about the business idea. In particular, there should be a description of it, terms of lending, the required amount of investment, their nature (loan, leasing, etc.), volume own funds, scale and potential of the market, etc. In fact, all other sections business plan according to the UNIDO methodology are nothing more than a detailed, expanded disclosure of everything contained in the summary, as well as the scientific justification for the figures given in it. It’s good if the volume of the resume takes no more than 1 page of standard printed text, printed with a font size of at least 12. The fact is that a potential investor, when analyzing a resume, should be able to capture, as they say, at a glance, the whole essence of the project, under which written business plan. After reading the summary, the investor, as a rule, decides whether to continue reading the rest of the business plan or not by rejecting it.

2. Description of the industry and the enterprise implementing the business idea

This section contains information about the enterprise that will implement the business idea. This is a brief description of the direction of activity - i.e. products or services proposed for release, as well as business partnerships (in particular, suppliers are indicated). A description of the industry is made and brief (this will be detailed in marketing plan) the prospects for its development, the most important financial indicators of the enterprise over the past 2-5 years, its staffing, characterized by materials, production capacities, as well as the management structure.

3. Description of services (goods)

Here the presentation of the produced goods (offered services) is realized. In this case, you can use all available visualization tools, for example, graphic editors, and even 3D technologies. Briefly (this will be specified in the marketing plan in more detail), the main consumers, the scope and characteristics of the product (patentability and copyright, license and quality certificate (if necessary), cost, price, competitiveness, ergonomics, environmental friendliness, safety, delivery conditions) are listed ( including packaging), warranties and services, product operation features, and disposal.It is clear that this list depends on the specifics of the business.

It is preferable if this section contains a photo of the product or service. If, for example, as an idea in business plan according to the UNIDO methodology appear hotel services- it is advisable to have general view hotels, as well as photographs revealing the decoration of rooms, elements of service.

4. Marketing plan

Here, first of all, the sales market is described. After reading this section, the investor should clearly see that the market IS and the business plan you propose is worth putting into practice. The investor must see how the proposed product or service is thought out in relation to the needs of buyers and how competitive they are, whether there are development prospects; are there any downsides. Keep in mind that business plan according to the UNIDO methodology, which does not contain any minuses, will most likely be rejected by the investor due to insufficient development of the project (unless, of course, the investor, excuse me, is not a fool). For it is obvious that almost ANY business plan, any business idea has flaws. The only question is which ones and how significant they are.

The buyers of goods (services), the description of which is given in the business plan, are characterized, they can be end users (individuals) or wholesalers.

If the consumer is an enterprise, then it should be characterized by the relevant industry, as well as the location. If the consumer is the population, then it is necessary to provide a socio-demographic section, i.e. indicate gender, age, social status, expected level of income, etc.

In addition, in the marketing section business plan according to the UNIDO methodology there is a description of the consumer properties of goods - price, service life of the product, appearance and etc.

A thorough analysis of competitors is also given, ways to attract customers are described (the FOSTIS system - the formation of demand and sales).

Structure of the marketing section business plan according to the UNIDO methodology could be the following:

1. Requirements and wishes of consumers for products, services and your ability to meet these requirements
2. Analysis of competitors (strengths and weaknesses); what is the real place of the proposed business idea among them
3. Marketing research market, forecast of its development
4. Sales characteristics: packaging, storage, place of sale (service provision), warranty and post-warranty service
5. attraction system consumers (how the buyer learns about the product, what specifically will attract him): advertising, promotion of goods, services
6. Analysis elasticity of demand by price

In this section, you can conduct a study based on SWOT, PEST, ABC, XYZ and other analysis methods. Undoubtedly, the presence of visual diagrams, supported by calculations (with results presented in the form of tables) will be good evidence of the practical feasibility of your business plan prepared according to the UNIDO methodology.
Thus, the task of this section of the business plan is to convince the investor that your idea is the best in this segment.
Note: however, this section should not be overloaded with tables, charts, diagrams. Have pity on the future reader of the business plan - the investor: after all, he is also a person. Who, perhaps, is not an expert in all these Gantt, Ishikawa, etc. charts. Therefore, it is highly desirable that the material in this section should be presented CLEARLY.

5. Production plan

This plan should fully describe manufacturing process. The volume of production of goods and services is calculated; product costing and general information on the production capabilities of the enterprise in the framework of the proposed business plan according to the UNIDO methodology. It is advisable to decompose the cost price according to the Direct Costing system, i.e. in the context of fixed and variable costs.

Variable costs:

Raw materials, spare parts, components
Piecework wages (with accruals on it) - as a rule, production personnel.
Fuel, electricity for industrial purposes

Fixed costs:

Depreciation Maintenance, equipment repair
Fuel and energy for non-industrial purposes (for example, for space heating)
FOSTIS expenses (advertising, promotion of goods and services)
Administrative expenses (TIME wages - usually administrative staff, security, cleaning of premises, etc., as well as public Utilities, travel expenses, communications, etc.)

The same section also reflects the required production areas, capacities, human (labor) resources. How much and what specific production capacities do you already have? How much will need to be purchased? As a rule, it is in the production plan that the answer to the question is contained, for what purposes does the developer of a business plan according to the UNIDO methodology need investments.

The structure of the production plan within the framework of the UNIDO methodology can be as follows:

Geographical location of the enterprise, transport routes, availability of communications
Technology
The level of qualification of personnel, the composition and structure of labor resources, their qualifications, wages (plus accruals on it, for example - social payments)
Required production areas, equipment
Depreciation
Volume of production
The cost of raw materials, energy, components, materials
Current production costs (summary calculation)
Variable, fixed costs
Environmental friendliness and production safety

If business plan according to the UNIDO methodology is not devoted to the production of goods, but to trade or the provision of services, this production plan should contain a description of the processes for purchasing goods, storing, distributing, stock control, etc.

6. Organizational plan

The section provides for the disclosure of issues of organizing the management team, staff motivation, the timing of the project within the framework of the business plan.

This section provides a description of the organization for the implementation of a business idea: legal support is given, management staff is considered, key specialists (detailed track records of personnel should be present in the application). The faces behind them should also be described. For each of the owners, information should also be given about their capabilities and responsibilities, the organizational structure of the company, the timing of the project, and ways to motivate management personnel are illustrated.

Reading the organizational plan business plan created in accordance with the UNIDO methodology, the investor must ensure that the proposed project is well organized; that the business project will be implemented not by anyone, but by reliable and qualified performers.

7. Financial plan

This section is about financial performance business plan prepared according to the UNIDO methodology. Variable and fixed costs are given here (enlarged, because their detailed calculation is given in production section business plan) for the production of products, services; cost estimate for the project, the need and sources of funding. A table of expenses and incomes is compiled, the flow of money during the implementation of a business project (cash flow).
IN business plan according to the UNIDO methodology cash flow is calculated:

Undiscounted and discounted taking into account the risks and the minimum rate of return of the project
Current (monthly or quarterly) and cumulative

A forecast balance sheet may also be drawn up.

The approximate structure of the financial plan may be as follows:

Lead-up costs
Current period costs
Calculation of income from the project
Costs associated with servicing a loan (or other form of borrowing)
Tax payments
Other income and expenses (receipts and payments)
cash flow
Funding strategy (sources of funds, their use, frequency of repayment)
Chart of marginal analysis (with building a break-even point)

The following can be included in the application (in aggregated form):

Report on financial results(previously this form was called “Profit and Loss Statement”) (form No. 2)
Forecast balance sheet (form No. 1)

8. Evaluation of the economic efficiency of the project

This section is devoted to the analysis of performance indicators for the implementation of a business project, its financial analysis is carried out. Such indicators are analyzed

relative

NPV (or NPV - net present value)
ID (or PI - profitability index)
GNI (internal rate of return), etc.

Absolute

Total costs, revenues and profits for the period of completion of the project (usually 2…7 years)

There is also factor analysis sensitivity of the main indicators of the business plan to change external factors(change in the cost of raw materials, electricity, wages in the market, rent, reduction in the cost of similar goods and services as a result of a decrease in demand or the actions of competitors). As a rule, they are limited to the study of the sensitivity of absolute indicators - the total profit of a business project.

This section should demonstrate to the investor the fact that the project is sufficiently resistant to changes in external conditions. This is a kind of financial and economic guarantee that the project will still bring an acceptable profit, even if external conditions are relatively unfavorable.

Say, if with an increase in the cost of raw materials or wages by only 15% total profit decreases by as much as 50% - then it will immediately become clear to a competent investor that it is better not to get involved with such a project at all, because there is big risk lose all the funds invested in it. After all, an investor invests in a business project AT YOUR OWN RISK.

9. Guarantees and risks of a business idea

This section analyzes the main risks, return guarantees. Risk analysis depends to a large extent on the type of investor. Indeed, for each investor, the most dangerous can be, generally speaking, different risks.

It is necessary to provide evidence of the solvency of the enterprise that will implement the business plan. It is necessary to stipulate guarantees for the return of borrowed funds in the event of unforeseen, force majeure circumstances. For example, one of these guarantees may be the availability of equipment, machines, buildings, structures on the balance sheet of the enterprise. You can also provide insurance for a business project in case of loss. A number of projects (if they are, for example, of high social significance) may receive municipal or state guarantees.

10. Application

The appendix contains information that is inappropriate to be given in the main part of a business plan implemented using the UNIDO methodology. Annex to business plan according to the UNIDO methodology is intended to unload its main part from excessive detail, while containing evidence and justification. These are, in particular, the documents:

Containing information about the company and its economic activity(constituent documents, licenses, certificates, certificates, diplomas, copies of media materials about the activities of the enterprise, reviews, etc.)
Letters from distributors, contractors and customers
Materials characterizing products or services (drawings, photographs and other visual materials, copies of patents, results of certification and testing of products, services)
Marketing research materials (results of consumer surveys, comparative data on competitors, applications for the supply of products from future buyers)
Detailed financial and economic calculations, references, calculations
Letters of guarantee, contracts, information on collateral, extracts from legislative and normative documents supporting the project or protecting it from risks
Price lists with prices of competitors and suppliers of raw materials, materials

I must say that not every investor will delve into the study of the materials available in the Appendix to business plan prepared according to UNIDO. At the same time, its presence makes it possible to judge, at a minimum, the seriousness and thoroughness of the development of a business project. That the businessman tried to take into account everything, more or less important, details and particulars. Naturally, this approach is additional guarantee the feasibility of the business plan within the planned scenario.

Also, the presence of an application to business plan performed in accordance with UNIDO standards speaks of a certain respect for the investor. For the main part contains the most important information, and the Appendix reveals all relevant indicators. If the investor believes what is called, on the word - he may not read the Appendix, limiting himself to the analysis of the main part. But if in doubt, he can study the evidence part in more detail (on his own or by entrusting this work to trusted analysts).

Here, in brief, these are the features of writing a business plan in accordance with the recommendations (standards) of the UNIDO organization. If desired, it is quite possible to understand them yourself. However, not everyone has the time and energy to do so.

If you have any difficulties in developing a business plan according to the UNIDO methodology, we are ready to help you!
You can apply for a business plan on our website.

Organizational plan The success of the project directly depends on the top management of the company. This section describes the organization of the management team and key professionals organizational structure enterprises and the timing of the project, ways to motivate the management team. 7. Financial plan It is necessary to describe the main financial calculations and costs, carry out a cost calculation and describe the cost estimate for the project. Also, describe the sources of funds, provide a table of expenses and income and describe the cash flow. Structure of this part:

Lead-up costs
Core period costs
Income calculation
Loan servicing costs
Tax payments
Other income and payments
Gains and losses report
real money flow
Forecast balance

Vneshtorgclub

You can also provide insurance for a business project in case of loss. A number of projects (if they are, for example, of high social significance) may receive municipal or state guarantees. 10. Appendix The Appendix contains information that is inappropriate to be given in the main part of a business plan implemented using the UNIDO methodology.
The annex to the business plan according to the UNIDO methodology is designed to relieve its main part from excessive detail, while containing evidence and justification.

How to make a business plan according to the unido standard?

Important

One of the organizations that offers standards for business planning is UNIDO, an organization fighting for global prosperity by supporting the industrial development of developing countries and countries with economies in transition (www.unido.org). UNIDO provides various assistance to countries with economies in transition and developing countries in adapting and developing in the context of the globalization of the economy and the world as a whole. The organization collects knowledge, information, experience and technologies, transfers them to countries in need and thereby promotes the development of a competitive economy and increased employment.

UNIDO - United Nations Industrial Development Organization (United Nations Industrial Development Organization, UNIDO) - a division of the United Nations aimed at combating poverty through increased productivity. Founded in 1966.

Business plan according to the Unido standard

You should also indicate the costs of subcontractors and contracts concluded with them. If the business plan according to the UNIDO methodology is not devoted to the production of goods, but to trade or the provision of services, this production plan should contain a description of the processes for purchasing goods, storing, distributing, stock control, etc. 6. Organizational plan The section provides for the disclosure of the organization of the management team, staff motivation, the timing of the project within the framework of the business plan.

The unido methodology: some questions about preparing a business plan

Founded in 1966. The structure of the business plan according to UNIDO standards:

summary
industry and company description
description of services (goods)
sales and marketing
production plan
organizational plan
financial plan
project performance evaluation
guarantees and risks of the company
applications

Summary The section contains general information about the business plan. According to the summary, they give an impression of the whole project, so it is always viewed by potential investors. The summary should contain concise but understandable information and give answers to investors' questions - what is the volume of investments, loan terms, return guarantees, the amount of own funds, and so on.

Business plan of the unido standard: what are its features

In this section, you must show the investor that this market exists. Potential buyers are divided into end users and wholesale buyers. If the consumer is an enterprise, then it is characterized by the location and the industry in which you work.
If the consumer is the population, then it is characterized by standard socio-demographic characteristics - gender, age, social status, and so on. Also, it is worth describing consumer properties goods - price, service life of the product, appearance and others. Structure of this part:

1. The requirements that the consumer makes to products of this type and your ability to meet them
2. Analysis and description of competitors, what strengths and weaknesses you will have
3. Marketing research, description of the market and its development prospects

The right decision

sales - from packaging and storage to direct sales at points of sale and warranty service
attracting consumers - in what ways (marketing tools), analysis of demand elasticity by price

Production plan Calculation of fixed and variable production costs, production and sales volumes, calculation of product costs and general information about the capabilities of the enterprise. Structure of this part: - geographical location of the enterprise, transport routes, availability of communications - technology and skill level of personnel - need for space - personnel ensuring - environmental friendliness of production and safety of workers - production volume - wages and other expenses for personnel - costs for raw materials and materials - current production costs - variable costs - fixed costs 6.

unido standards business plan

The structure of the production plan within the framework of the UNIDO methodology can be as follows:

Geographical location of the enterprise, transport routes, availability of communications
Technology
Personnel qualification level, composition and structure labor resources, their qualifications, wages (plus accruals on it, for example - social payments)
Required production areas, equipment
Depreciation
Volume of production
The cost of raw materials, energy, components, materials
Current production costs (summary calculation)
Variable, fixed costs
Environmental friendliness and production safety

When the production process is partially or completely transferred to subcontractors, it is necessary to make a description of all subcontractors, indicating their location, as well as justify their choice.
This section should demonstrate to the investor the fact that the project is sufficiently resistant to changes in external conditions. This is a kind of financial and economic guarantee that the project will still bring an acceptable profit, even if external conditions are relatively unfavorable. For example, if with an increase in the cost of raw materials or wages by only 15%, the total profit decreases by as much as 50%, then it will immediately become clear to a competent investor that it is better not to get involved with such a project at all, because there is a big risk of losing all the funds invested in it.

Attention

After all, an investor invests in a business project AT YOUR OWN RISK. 9. Guarantees and risks of a business idea This section analyzes the main risks, return guarantees. Risk analysis depends to a large extent on the type of investor.

Indeed, for each investor, the most dangerous can be, generally speaking, different risks.

Unido business plan standard

A UNIDO business plan is developed if an entrepreneur does not use borrowed funds from Sberbank and Rosselkhozbank to develop his business, but wants to use the services of other investors or other banks. The United Nations Industrial Development Organization UNIDO has adopted standards that are designed to promote industrial international business development and cooperation. To strengthen your position in the Russian or international market, you must clearly know the principles and rules established by law. Great knowledge in the field of law, economic and market structure, as well as pricing will be required. For many years, the specialists of our company have been actively involved in the development and preparation of UNIDO business plans.

Unido business plan standard in brief

In this case, you can use all available visualization tools, for example, graphic editors, and even 3D technologies. Briefly (this will be specified in the marketing plan in more detail), the main consumers, the scope and characteristics of the product (patentability and copyright, license and quality certificate (if necessary), cost, price, competitiveness, ergonomics, environmental friendliness, safety, delivery conditions) are listed ( including packaging), warranties and services, product operation features, and disposal.It is clear that this list depends on the specifics of the business.
It is preferable if this section contains a photo of the product or service.

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