The technology is a patent for which belongs to the canon company. The history of Canon. Record profit in yen

The name of the Canon company is heard by many. Now the corporation is known for producing a wide range of office equipment: printers, scanners, copiers, faxes. The photographic equipment with which it all began has long ceased to be of paramount importance to Canon. The company has managed to gain a strong position in the manufacture of various technical complex devices thanks to the desire to create high-quality products, continuous improvement of technologies, and the search for optimal solutions. Canon has always been attentive to the needs of consumers, which is why it develops devices that are in demand. The focus on innovation helps to remain a popular brand for many years. Now Canon is among the leaders in research and development, and it all started with copying other people's engineering ideas.

Canon Headquarters Tokyo

Japan, where in 1933 two promising young engineers from Tokyo, Goro Yoshida and Saburo Uchida, began their joint activities, at that time it was intensively gaining industrial power, intending to fight. They tried to attract the best specialists from the USA and Europe to work in the country. An important role was played by the training of the local population.

The ambitions of young inventors, thirsty for discovery, did not allow them to get lost in the crowd of the faceless mass of the factory. Talented specialists raved about photographic equipment, which was then imported from Germany. After leaving the factory, fellow engineers organized a small own company with the big name "Laboratory of Precise Optical Instruments". The main task of the inventors was the appearance in Japan of a camera superior to the legendary German ones. The creators sought to produce a thing that will be appreciated all over the world.

Difficulties initial stage consisted in the lack of the necessary funds to start a full-fledged work. In order for the conceived novelty to be able to match the leaders of that time, it was necessary to thoroughly study the existing devices. This required a lot of money. The partners were lucky to find a sponsor - a successful doctor Takeshi Mitarai, a friend of the inventors, believed in the success of the project, helped to solve financial difficulties.

For a year, the creators have been working on a scrupulous study of the filling of the best German photographic devices. During this time, the laboratory staff was replenished with another engineer - Takeo Maeda. The result is a 35mm curtain shutter camera, named after the Buddhist goddess of mercy, Kwanon.

First steps in marketing

Despite a thorough study of analogs, partial copying of existing devices, the first development of Japanese engineers did not become a trivial clone. The developers have created something special. The model combines all the best from competing prototypes, minor improvements and an attractive price for Japan. The device turned out to be extremely successful, even later it received the name of an outstanding Japanese achievement of those years.

Before starting mass production, the inventors decided to come to grips with promoting their brainchild. The engineers spared no expense in advertising, placing them in the authoritative Japanese photography magazine Asahi Camera. Some time later, the new camera made a splash in the country. Although the production did not exceed 10 pieces. per month, the camera was a success. The developers were in no hurry to stop there, so the first model was not replicated, and the more perfect Hansa came to replace it.

Inspired by a successful undertaking and fulfilling the intention to conquer the world market as soon as possible, partners in 1935 they adapt the name of their first camera to the more readable Canon... Now this name bears the brand. The company is transformed from a laboratory to joint-stock company with the aim of attracting investments, expanding activities. The name is chosen the most suitable for the international activities of Precision Optical Industry Co., Ltd. The registered capital of the newly created company was 1 million yen.

Difficulties on the path of development

Photo: pixabay

The beginning of the brand's development path did not bode well. Even the government restriction of 1937 on the import into the country of a large number of various foreign equipment (including cameras) helped to strengthen the position.

In the early 40s, with the advent of military instability, the company experienced serious difficulties. Japan needed to build up its defenses, and not engage in photographic equipment. Canon products during the war years turned out to be in demand mainly among the invaders. The company's equipment was in no way inferior to the American or European, but it was much cheaper. These sales were considered a drop in the bucket, Canon was in dire straits.

The founders of the company called for help from the person who made it all start - Takeshi Mitarai, who has been appointed head since 1942. Experienced in business, the new president quickly organizes two subsidiaries: the manufacture of radio receivers, pharmaceutical products.

Mitarai had an amazing gift for crisis management. It was he who for the first time in the country bypassed the principle of clan leadership, organized management with the help of hired managers. Another novelty in doing business in Japan is the social orientation in personnel management. It was this approach to the organization of leadership that made it possible to stay "afloat", to withstand the difficult war years.

Way to success

At the end of the war, Canon quickly resumes full operation. Thanks to successful work subsidiary manufactures it turned out to be possible to start developing new models of photographic equipment. Several successful versions of rangefinder cameras have been released, equipped with their own optics.

Further, Canon systematically renews its lineup, constantly improving its cameras and optics. Many innovations became innovative, unique, contributed to the development of the photo industry. The first SLR versions of cameras are being developed, with the advent of which professionals (photographers, reporters) drew attention to the company.

60s marked by the expansion of commodity positions - appear different types techniques:

  • printers (inkjet, laser);
  • copiers;
  • video cameras;
  • calculators;
  • projectors.

Experts recognize the creation of the Canon compact amateur cinema camera as the start of the "Japanese economic miracle" (the beginning of the conquest, the recognition of the technology of this state around the world).

There is an expansion not only of production, but also of sales markets, for the first time there are representative offices and production facilities abroad.

Canon, like many high-tech product developers worldwide, consistently protects inventions with patents. The essential difference from other manufacturers is the sale of production licenses. This feature of owning know-how allows the company to receive a good additional income.

You can watch 7 interesting facts about Canon in the video.

Relations with competitors

The company's relationships with competitors have always been built on the principle of "learn and do better" or establish partnerships. Open rivalry and tough struggle are not typical of the Japanese mentality.

Confrontation with the main enemy - the Japanese company Nikon was built in a rather unusual way. The first pre-war Canon cameras were produced without lenses. For the "carcass" it was necessary to purchase Nikon optics. At the same time, in a competitive company, on the contrary, they produced only lenses, and photographic equipment had not yet been released at that time. Only years later, this incident was resolved by a free struggle for leadership. Nikon products are more often preferred by professionals for the possibility of a wider choice of optics, additional features. Canon had to work on mass buyer , which allowed the company to make good profits. Currently, competitors' products are equivalent, recognized by both photographers and ordinary people.

Later, having mastered other areas of activity, Canon has other "enemies". In the field of printing with the main competitor HP, the company preferred to forge a friendly, mutually beneficial relationship. As a result of the partnership, both companies control up to 70% of the global laser printer market (according to Forbes magazine).

Canon today

Today Canon is recognized as a multinational company with more than 250 subsidiaries, providing jobs for almost 200 thousand people. The production facilities of the corporation are located in Japan, China, Taiwan, and representative offices are scattered all over the world.

The corporation's net profit is equivalent to $ 1.3 billion per year. Based financial statements in 2016 the company worsened its performance compared to the previous year. Experts attribute this to the weak positions in the sales of office and photographic equipment in the world. For 2017, the company prepares a forecast for improving performance due to investments in a new direction - medicine.

The Canon group of companies specializes in a variety of products, including:

  • means for fixing, processing printing;
  • photo and video equipment, optical devices;
  • TV broadcasting devices;
  • development of IT solutions;
  • numerous components, expendable materials, accessories for own products.

Canon has consistently produced revolutionary cameras throughout its history, maintaining its reputation for being unafraid of technologically daring marketing moves. Thanks to this position, the company is recognized as the largest, most demanded manufacturer of photographic equipment in the world. The corporation has been holding the palm in this area for many years, confidently outstripping its main competitors (Nikon, Sony).

Canon is represented in Russia by Canon Ru, subordinate to the European representation of the corporation. Russian offices are concentrated in the largest cities of the country (Moscow, St. Petersburg, Novosibirsk), as well as subordinate structures (dealer, service centres) are represented in most regions. The primary tasks of the Russian representative office are recognized: import, sale, support of brand products. The sales figures for Canon products in Russia, as well as in the world, decreased in 2017. At the same time, the distribution by product segments is as follows: photographic equipment - up to 60%, printing equipment - up to 30%, other areas - up to 10% of the total sales volume.

Brand: Canon

Tagline: You can (eng. Youcan)

Industry: production of optics, office equipment, IT solutions

Products:cameras, camcorders, printers, projectors, copiers, accessories for office equipment

Owner company: Canon Inc.

Year of foundation: 1937

Headquarters: Japan

Performance indicators

The Canon Inc group includes nearly 200 companies operating in various countries.

Net sales

Gross profit

Operating profit

Net profit

Amount of assets

Equity

Number of employees

Operating profit

2016 3,401 1,673 228,866 150,650 5,138 2,783 197,673
2017 4,080 1,992 331,479 241,923 5,198 2,870 197,776
2017 124,03 112,19
2018 129,704 111,058

In 2010, the company invested in research and development about 8.5% of its annual worldwide sales profit.

Canon brand value as estimated by companies:

Year

Interbrand, $ billion

Millward Brown Optimor, $ billion

Brand Finance, $ billion

Canon is represented in Russia by Canon Ru, a company owned by Canon Europe, headquartered in London. In addition to the central office in Moscow, "Canon Ru" has an office in St. Petersburg, as well as representative offices in a number of regions of Russia.

The main activity of "Canon Ru" is the supply of the entire range of Canon equipment to Russia, marketing support of the brand, as well as the sale of equipment imported to Russia. Since the beginning of 2010, Canon Ru has been the only importer of Canon equipment to Russia.

history of the company

In 1933, Precision Optical Industry Co. was founded in Tokyo, Japan, founded by friends Goro Yoshida and his son-in-law Saburo Uchida. The name of their company could be translated as "Laboratory of Precision Optical Instruments".

Initially, the young founders of the future Canon set a goal - to create a high-quality Japanese camera that could compete with the market leaders at that time - the companies Contex and Leica. Having acquired a pair of German cameras, Sabura and Goro got down to work - to study the technologies that the Germans used in the production of their quality products.

Goro Yoshida (1900 - 1993)

Saburo Uchida (1899 - 1982)

True in those days Appliances was very expensive, so the young inventors very quickly ran out of money to continue further work on the creation of their first camera. This is where a close friend of Uchida named Takeshi Mitarai, who worked as a gynecologist at the hospital, appears in the history of the future Canon. Takeshi very quickly realized what prospects were in question if the company was able to develop its own photographic equipment. Therefore, he decides to help the young company Joined Canon Came and his friends with investments.

The society was able to see the first visible result of the research of the young company after a year of the inventors' work. The first camera from Precision Optical Industry has entered the market under the name Kwanon, which means the name of the Buddhist goddess of mercy. The success of the first camera in Japan prompted a change in the name and the company itself - it now became known as the Kwanon camera.

In the domestic market, the products were sold under the name Kwanon, and for the rest of the world, another name, more natural for residents of European countries, was introduced - Canon. This camera of young inventors became the first 35-mm camera in Japan, invented by the Japanese themselves.

Due to the growing demand in the domestic market in Japan, Kwanon cameras are starting to be supplied to markets in other countries. The growth in popularity of Canon cameras was also facilitated by the fact that the Japanese government tightened imports into the country - it was preparing for war.

Canon meant "standard, canon." These days, you might think that then the founders set their sights on high standards of their technology. A beautiful story and nothing more, the version is more believable that Canon, translated from Latin, is the same spelling of the name of the same goddess.

With the growing demand for Canon cameras in other countries, the company's management began to think more often about further expansion of production capacities. But the catch was the lack of finance - as a way out of this situation, it was decided to make the company public, which happened in 1937.

Already on the eve of the war, Canon was one of the largest companies in Japan, along with the automobile corporation Toyota and the manufacturing company Sony.

Interestingly, as a merit of the company, it can be noted - the appearance of a medical examination of employees of Canon enterprises, a five-day work week, numerous social benefits. It was a novelty for Japan in those days. These changes had a positive effect on the company itself, which is why they are usually attributed to Takeshi Mitarai, who became the first investor in Canon.

True, the following years were not the easiest in the history of the company. A troubled and dangerous time begins - the beginning of World War II, which Japan lost. In 1942, Takeshi Mitarai became the president of the company, who laid the foundation for a dynasty of managers, which still remains at the head of the company. Times were hard - the factories were destroyed after the end of the war in 1945. Despite this, Takeshi Mitarai decided to restore the production of cameras, since they were in demand among the American soldiers who then occupied Japan. Canon continued to release its technology a month after the end of the war. This became possible due to the fact that the leadership of Canon was able to convince the US military. The Americans liked the company's cameras, which, moreover, cost half the price compared to their counterparts sold in the United States. So Kwanon was superior in technical terms to the German Leica cameras, and the cost of the first was almost two times lower than the second.

Later Canon continued its expansion outside of Japan. The company's management wanted people to associate the name primarily with high-quality cameras, so it was decided to change the company's name to Canon Camera Co. Inc.

It is interesting that in the history of Canon, in addition to the production of technology, there were other experiences - this is how a network of pharmacy outlets was opened under this brand, which was closed in the 40s, like other lines of business. Non-core businesses were opened during the crisis to keep the company afloat.

The company's products appear at technical exhibitions, and at one of them - in San Francisco, the Canon IIB camera was awarded the title of "best camera". This award made Canon products known in demanding Europe.

The next step of the production company was to establish the development of another camera, designed for the amateur. As with the development of the first camera, Canon took examples of American cameras and developed its own from them. This approach once again justified the company's desire for success, and by the end of the 50s it already had a strong position in the domestic Japanese market, as well as in the US and European markets.

And in 1956 one of the company's developments was published - video Canon camera Cine 8. It was greeted with interest in the market, which only added to the overall success of the company. A few years later, the first projector entirely developed and invented by Canon will appear in the product line.

The success of the Japanese Canon products only added interest to the engineers and the company's management to create and add new products to your line. Therefore, it is not surprising that in the 1970s Canon decided to compete with the American copier manufacturer Xerox.

Xerox was the leader in those days this market and had a huge number of patents, this step seemed insane to the public. But the perseverance and "adventurism" of the employees was higher, and this was clearly manifested in the first "copier" Canon.

The novelty could work with ordinary paper - it was amazing in those years. The company itself understood how strong the fight against Xerox would be, so they decided to go more simple way... Canon has started selling a license to use its technology.

12 years later, in 1982, Canon released the first copy machine for the home user. Remarkably, this novelty was the first to use replaceable cartridges, which are now known for the widespread use of printers.

In 1975, the company again manages to become the first, outstripping competitors. This time we are talking about the American company Hewlett Packard (HP). Canon was the first to showcase a laser printer developed by Canon in 1975. Later, the same development formed the basis for models from Apple and Hewlett Packard - the Americans entered into an agreement with the Japanese, under which Canon released the contents of printers, and American companies were engaged in appearance technology.

Following the success in the copier and home printer market, Canon takes a step forward in color printing with the launch of the first color copier. European countries started talking about Canon, consumers began to associate Japanese products with high quality.

Over the following years, Canon continued its growth, expanding production capacity, releasing new models of equipment. By 2006, the Canon group includes almost 200 companies that are located in different parts of the world.

In 2010, the company invested in research and development about 8.5% of its annual worldwide sales profit. In the same 2010, Canon ranked 4th in the number of patents registered in the United States.

In August 2010, the company announced that it had developed an APS-H CMOS sensor in size and resolution of about 120 megapixels.

In 2006 Canon Inc. announced the termination of development of new single-lens film cameras.

In December 2016, Canon acquired a medical subsidiary from another Japanese corporation, Toshiba. diagnostic equipment Toshiba Medical Systems Corporation; the deal was worth ¥ 665.498 billion ($ 5.8 billion).

On November 10, 2017 Canon announced own system virtual TV broadcasting with the effect of the Free Viewpoint Video System, the presentation of which is to take place at the international exhibition Inter BEE-2017 in Chiba (Japan). This decision can become in demand in a wide variety of areas, including broadcasting sporting events... Surround TV system includes multiple cameras high resolution installed around the perimeter of the stadium. The footage is processed using advanced technologies that can turn HD video from multiple sources into 3D spatial data. As a result, viewers can rotate the virtual camera as they like, viewing events from any angle and from any point, including following the players by choosing a field-level view.

Today Canon is represented in Russia by Canon Ru, owned by the company Canon Europe is headquartered in London. In addition to the central office in Moscow, "Canon Ru" has offices in St. Petersburg and Novosibirsk, as well as representative offices in all federal districts Russia.

My favorite camera - Canon (SLR) captures all the moments of my little child's life

I once bought a Canon camera. In the end, I took a lot of cool pictures on her and posted them on my Instagram!

Hansa Canon with Nikkor 50mm / f3.5. "Rangefinder" Canon G III QL. The first calculator Canola 130S. anon EOS 650.

Today, the bulk of the entire production of Canon is office equipment: from printers and faxes to scanners and copiers. Which, however, does not prevent her from being considered the manufacturer of the most popular photographic equipment in the world. After all, the company founded in the early 30s of the XX century began with the development of cameras, becoming a pioneer in the Japanese photography industry.

In 1933, in the Roppongi area of ​​Tokyo, a very small production to create precision optical instruments. The laboratory occupied one room on the 3rd floor of the Takekawaya Building. The workshop was founded by two talented engineers: Goro Yoshida and his half-brother Saburo Uchida. To begin with, the young people decided to carefully study the products of the then market leaders - the German companies Leitz and Carl Zeiss. After the foreign camera that Goro Yoshida had was dismantled, the young engineers were amazed at what they saw: cameras made of such inexpensive materials (brass, aluminum, iron and rubber) had such high prices!

Since German cameras, the samples of which were taken apart by cogs for further study of the "filling", were expensive, the young enthusiasts needed a sponsor. A close friend of Saburo Uchida came to the rescue - Takeshi Mitarai, a gynecologist by profession, who provided the laboratory with the necessary funds. Subsequently, Takeshi Mitarai became president of the company.

A year later, together with another engineer, Takeo Maeda, the prototype of the first Japanese 35mm focal plane shutter camera was created. As a believer, Yoshida named the chamber "Kwanon" after the Buddhist Thousand-Handed Goddess of Mercy. In the June issue of Asahi Camera magazine, an announcement was made about Kwanon cameras. The Kwanon camera made a splash in the Japanese photographic market. Kwanon was not a trivial copy, but an original engineering design that had an affordable price.

To stimulate sales on international market where Buddhist symbols were not so popular, it became necessary to come up with a new brand. Instead of the name "Kwanon" was officially introduced trademark"Canon", which is the Latin spelling of the name of the same goddess.

To expand production, the need arose for additional capital. In 1937, Precision Optical Industry Co., Ltd. was established on the basis of the laboratory. The first mass-produced model was called the Hansa Canon, which was sold with a Nikkor 50 mm / f 3.5 lens. The company was exclusively engaged in the production of Canon cameras, which were fitted with Nikkor lenses. In the 1930s, industrial giant Nippon Kogaku K.K. (known today as Nikon) produced only high quality Nikkor optics, not dealing with cameras. Canon, in turn, did not have enough resources to launch its own optics, which was the reason for the necessary cooperation, which ended in mid-1947. By that time, Nippon Kogaku K.K. started to independently release the first Nikon cameras I, which had a Leica threaded mount (M39 mm).

Initially, the growth of Precision Optical Industry was facilitated by the Japanese government's ban on imports of most types of foreign equipment, including cameras. But with the outbreak of World War II, as a result of a sharp drop in demand for cameras, the company began to incur huge losses.

In 1942, Takeshi Mitarai was drafted to bring the company out of the crisis. It was he who was the first to introduce the system of social benefits. And after the end of World War II, Takeshi Mitarai personally sent letters to all former employees inviting them to return to work.

A quick recovery of the company was ensured by the invaders - American soldiers and officers, who turned out to be the most active buyers of Japanese cameras, which were cheaper than their German and American counterparts. To enhance financial sustainability and further development Mitarai founded two affiliated companies, one of which is Akatsuki-Musen Co., Ltd. manufactured and sold radios, and another Kashiwa-Yakugyu Co., Ltd. - medicines. After the main enterprise got back on its feet, the two subsidiaries were closed.

In 1947, after the approval of the new name "Canon Camera", the company develops several successful models of rangefinder cameras, which are improved versions of Leica, but already equipped with their own optics.

In 1959, Canon released its first SLR camera, the Canonflex. But despite the solid metal case, interchangeable pentaprism and built-in exposure meter, professionals gave their sympathy to the appeared in the same year Nikon DSLR F. with a wider selection of optics and numerous accessories. Canon products were considered the choice of the mass consumer, which brought in very good income.

In the mid-1950s, Canon tried out its own in related fields. At the end of 1956, the production of the 8-mm CanonCine 8T film camera was launched, and two years later, the CanonProector P-8 film projector. In the 1960s, Canon decided to enter the copier market. As a result of rivalry with the American company Xerox, whose products were reliably protected by patents proprietary technologies, Canon developed devices based on a new electrographic system that work with ordinary paper. Canon also patented its invention, but, unlike Xerox, began selling licenses to third parties. This practice still brings Canon tens of millions of dollars a year today.

In 1964, Canon developed the Canola 130S, the first electronic calculator, which hit the world market in 1968. The cost of the device was just under a thousand US dollars.

From 1971 to 1976 Canon launches a small format single lens reflex camera Canon F-1, which became the first professional system camera. For the first time, a new version of the Canon FD mount was used, compatible with the previous Canon FL and Canon R. At that time, the company made significant advances in "lens construction", which made it possible to seriously expand the line of lenses. Like the main competitor Nikon of the F series, the Canon F-1 was equipped with a removable pentaprism of four modifications. One of the Servo EE Finder modifications supported the operation of the camera in the shutter priority mode in the range from 1 to 1/2000 sec., And the change of the f-number was carried out using the servo-motor rotating the aperture ring. The convenience and reliability of the Canon F-1 system is appreciated professional photographers primarily reporters.

In 1975, Canon presented a prototype laser printer at the Japan National Computer Conference. After Canon has created a portable version of the device, American company Hewlett-Packard offered cooperation. As a result, both companies today control up to 70% of the global laser printer market.

In 1977, Canon developed the famous bubble technology inkjet Buble-Jet, which is still used today in a variety of Canon inkjet printers. Interestingly, the impetus for the development of the technology was the incident with the company's laboratory assistant. Having touched the syringe with the switched on soldering iron, which was filled with ink for the copier, the laboratory assistant noticed that, under the influence of the high temperature, an ink bubble first appeared at the tip of the needle, which then spread in a thin stream over the paper.

In 1979 Canon introduced its first AF35M autofocus model. In 1987, Canon specialists developed a system - EOS (Electronic Optical System), thanks to which the company entered the history of the development of photographic equipment. The first model released on the basis of new system there was a Canon EOS 650 camera with a completely new EF (Electronic Focus) mount. The innovation of the new lenses consisted in the installation of an autofocus motor inside the lens, the signal to which was fed through the connectors of the new EF mount. It's worth noting that none of the earlier Canon lenses could be fitted to newer electronic cameras.

The debut of the new EOS system in the world of professional photography took place in 1989. This professional model Canon EOS 1 had a highly durable dust and moisture resistant body and was distinguished by ergonomics unprecedented for those times. For the first time, the Quick Control Dial appeared on the back of the case. The viewfinder, equipped with diopter adjustment, had 100% of the space displayed on the film. Liquid crystal displays duplicated information about shooting parameters in the viewfinder window and on the top cover of the rear wall. The working range of shutter speeds was from 30 to 1/8000 sec. at a sync speed of 1/125 sec. The cross-type AF sensor, when used with the new high-speed professional L-series lenses, provided ultra-fast focusing at the time. Thanks to the high quality of the new professional camera and a competent marketing policy, since the 1990s, Canon products have become the choice of an increasing number of photojournalists around the world.

In 1993, the EOS 500 SLR camera, which represented the line of amateur cameras, made multi-point high-speed autofocus available to the general public. Sales of one EOS 500 model alone exceeded sales of all other EOS cameras combined.

Closely following all new trends in technical progress, in 1986, Canon presents its first digital camera. A fairly compact mirror apparatus RC-701, equipped with a 6.6 x 8.8 mm CCD-matrix, makes it possible to obtain images with a resolution of 780 pixels on the long side. Super-fast lenses have been specially developed: 6 mm f / 1.6, 11-66 mm f / 1.2 and telezoom 50-150 mm. But the high cost of the device did not allow the model to become mass.

Canon's first full-fledged professional digital camera did not appear until nine years later. In collaboration with Kodak, then a leader in digital sensor technology, the Kodak EOS DCS 3 camera was developed based on the highly acclaimed Canon EOS 1n film model. Equipped with a 1.3-megapixel 16.4 x 20.5 mm CCD sensor, the digital camera was capable of taking color photographs at ISO 200 to 1600 and black and white at ISO 400 to 6400. And of course, the Kodak EOS DCS 3 was compatible with Canon's entire line of EF optics.

In 1995, Fujio Mitarai, the nephew of the founder of the company, Takeshi Mitarai, came to the management of the company. Non-core divisions operating in the market were immediately closed. personal computers... It was decided to focus on the IT (information technology) direction, as well as the production of printers and digital cameras (looking ahead, we can say that the company's sales grew by 23%).

In 2000, Canon launched a completely self-developed digital 3-megapixel semi-professional model Canon D30, which became one of the first mass-produced digital cameras in the world. In 2001 - a full-fledged camera for professionals Canon 1D. The main advantage is not a "noisy" CMOS sensor. The dimensions of the CCD were 28.7 x 19.1 mm (Crop factor 1.3) with a resolution of 2496 x 1662 pixels. The maximum sensitivity was ISO 3200, the minimum shutter speed was 1/16000 of a second, and the "rate of fire" reached 8 frames per second. A year later, the camera received a full-frame sensor (35.8 x 23.8 mm) with a resolution of 11 megapixels and the “S” marking in the name.

Further evolution of the Canon 1D system led to the creation of digital top models Canon EOS-1Ds Mark III (2007), EOS-1D Mark III (2007) and EOS-1D Mark IV (2009). On October 18, 2011, the Canon EOS-1D X was presented, designed to replace two models of professional cameras in the series at once.

Today, the main task set before the company by the President and CEO of Canon (this is what the full title of his position sounds like) Fujio Mitarai is to become the undisputed leader in all markets in which his company's products are presented.

The first Canon logo was very different from what it represented in the future. It was an image of the Buddhist goddess of mercy sitting on a lotus flower. The next version of the logo retained only the name of the company, written in the unique Kwanon font. In 1935, the logo was changed to "Canon" and it gradually improved to the look we are all used to today.

Goro Yoshida was born in 1900 in Hiroshima. Before the end high school he moved to Tokyo, where he studied and soon succeeded in creating cameras and projectors. Even then, he dreamed of inventing a high-quality photographic camera that would be different from others.

In the second half of the twenties, Goro went to China (Shanghai) for the necessary ingredients for his future work... There he met an American merchant who convinced Yoshida of the correctness of his aspirations. The seller told the would-be inventor that a country like Japan, which makes excellent warships and aircraft, is quite capable of producing excellent cameras, as well as their component parts.

Goro Yoshida proved to be talented and capable of fast learning... Very soon he was involved in the creation of new Japanese cameras. In 1934, Japan's first 35mm shutter camera (with a shutter frame) was born. The chamber was named Kwanon, after the Buddhist deity of mercy.

In 1937, Yoshida and his partner Saburo Uchida (a good "techie" and part-time son-in-law of Goro) created a company called Canon. It was a real breakthrough and the birth of the famous brand today.

In the current period digital cameras, lenses and other Canon technology are considered among the best in the world. The company regularly produces new state-of-the-art devices with great functionality.

Canon products, including digital cameras, have a significant range of products, each offering many excellent technical features.

Canon lenses such as the Canon 10-22 are very popular. These lenses are specially designed for specific DSLRs and are ideal for professional photographers. Not surprising, because Canon lens 10-22 is distinguished by instantaneous completely silent, auto focus and other useful functions.

Of course, the name of Japanese inventor Goro Yoshido will remain in the memory of fans of Canon's perfect products for a long time. His revolutionary projects at one time played a large role and contributed to the further development of the photographic direction.

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Wandering forward Anatoly Firsov
Visited: 103
Songwriter
Canon is often referred to in business literature as a true samurai. Indeed, the Japanese company from the moment of its foundation adhered to the tactics of these famous warriors - to thoroughly study the enemy in order to defeat him with his own weapons.

The history of the company began with the dreams of its founders - Goro Yoshida (1900 - 1993) and Saburo Uchida (1899 - 1982), passionate camera enthusiasts. They dreamed of making cameras that are not inferior in quality to the best - German ones. This insolence was unheard of in those days. But the young people still decided to challenge the Germans.

So how was this dream born? ... Let's dig deeper. Goro Yoshida was born in Hiroshima. After, he came to Tokyo to finish secondary education and got a job as an apprentice in a company for the repair of cameras and projectors. In the second half of the 1920s, Yoshida often traveled to Shanghai on business trips to purchase the necessary spare parts. Once in these parts he met the American merchant E. Roy, who hinted to him: “Why do you come here to buy spare parts for cameras, if you can make them yourself? Japan is a rather highly developed country, and as long as it manufactures airplanes and ships, will it really not be able to cope with such a simple task? "

Yoshida thought about it. However, his entrepreneurial spirit told him that research should start not in his immediate work area, but in a slightly different one. Cameras have long attracted him, but he always considered them rather complex inventions. However, Roy inspired him so much with his words that upon arrival at hometown he decided to disassemble the foreign camera he had. He later recalled: “To my surprise, I did not find there any unique elements, such as, for example, diamonds inside a movie camera. The parts were made from brass, aluminum, iron and rubber. I was amazed that cameras made from such inexpensive materials were so expensive! "

There was little to do - to find an assistant and turn the dream into reality. And then his half-brother Saburo Uchida comes to the aid of Goro. The problem was solved. All that remained was to act.
First of all, it was decided to thoroughly research competitors' products in order to get to know them. strengths and principles of work. To this end, Goro and Saburo took apart the Leica and Contax cameras at their disposal and carefully studied the "stuffing". All this action took place in the so-called Laboratory of Precision Optical Instruments, which occupied one room on the 3rd floor of the Takekawaya Building in Tokyo. Since German cameras were expensive, the young enthusiasts needed a sponsor. A close friend of Uchida, Takeshi Mitarai (1909-1977), a gynecologist by profession, came to the rescue and supplied the laboratory with the necessary means.

In 1934, friends finally managed to create a prototype of the first Japanese 35mm focal plane shutter camera. Yoshida, a staunch Buddhist, suggested giving the device the name "Kwanon" in honor of the Buddhist thousand-handed goddess of mercy Kwanon.

For the first time, an advertisement for the new camera appeared in the Asahi Camera magazine, which to this day remains one of the most respected photographic publications in Japan. The advertisement read: “Class I submarine. Type 92 airplane. Kwanon camera. All of these are world leaders. " Since the aforementioned submarine and airplane at the end of the 30s symbolized the military power of Japan, the first Japanese 35 mm camera automatically stood on a par with the best scientific and technological achievements of the country. Familiar motives, eh? Wasn't this idea thrown at Yoshida by Mr. Roy?

The advantages of the new camera were undeniable, and the price is quite affordable - in any case, "Kwanon" was much cheaper than German cameras. However, in order to stimulate sales outside of Japan, where Buddhist symbols were not so popular, it became necessary to come up with a new brand. After sequential enumeration of different options instead of the name "Kwanon" on June 26, 1935 under the number 278297 was registered, and on September 19 of the same year, the trademark "Canon" was officially presented. The very word "Canon" meant "canon, standard". Naturally, now we can say that back then the founders thought they would keep one high quality standard all the time. It would be a beautiful story, but in fact "Canon" is the Latin spelling of the name of the same goddess.


Soon there was also a serial 35mm Hansa Canon camera. Its price - 275 yen - set it apart from Leica cameras, which cost twice as much. True, at first, friends released only ... 10 cameras a month! Therefore, to expand production, a plot of land was purchased where a new plant was built. It became clear that the company had grown out of a cramped laboratory. In addition, additional capital was required to offset the costs of the new plant. For this, in 1937, on the basis of the laboratory, a joint-stock company - "Precision Optical Industry Co., Ltd." was created. His authorized capital amounted to 1 million yen. Within a year, the staff of the company grew from 30 to 150 people.

The internal success of the company led to the fact that Canon quickly entered the foreign market. It is worth noting here that this situation was also facilitated by the fact that preparing for war, Japan tightened imports (including foreign cameras), making it much easier for Canon to gain a strong position domestically.

By the outbreak of World War II, Canon had become one of the largest in Japan. Further actions companies were aimed at positioning it on the world stage. To this end, Canon was renamed Canon Camera Co. Inc ". The Japanese wanted the whole world to know that the company was engaged in the production of cameras. One of key points Canon won first place at the San Francisco show, where the Canon IIB was recognized as the best camera. The quality of the products of the Japanese company began to be appreciated by the whole world.

Well, in the middle of the century, the already familiar Canon management headed by Goro Yoshida, Saburo Uchida and Takeshi Mitarai began to introduce a new corporate culture, the cornerstone of which was the philosophy of kiosy. The essence of this teaching is that large companies responsible for the future life of society and each individual person. Therefore, they must behave in such a way as to be in harmony with the whole world, which is so difficult to achieve. The company must build its relationships not only with partners or customers, but also with entire nations. In fact, this is about Canon's image in the eyes of society. As for the image in the west, there is a whole philosophy in the east ...

Management's attention was focused not only on external factors... Much attention was paid to the issues of the internal life of the company. In 1952, on the 15th anniversary of the founding of the company, its anthem was written, which outlines the philosophy of the company. According to her, the spirit of "Canon" includes three aspects - spontaneity, autonomy and self-awareness.

A little later, the company began producing television cameras and other equipment for television broadcasting, making an invaluable contribution to the creation of national television. The range of products manufactured by Canon has expanded further. Cameras were supplemented with calculators, equipment for the production of microcircuits, and copiers.

In 1970, the company opens its first overseas production facility on the island of Taiwan. Since then, the number of its branches around the world has grown relentlessly.

In 1975, Canon introduced its first laser printer, ahead of the then famous American giant Hewlett-Packard. Moreover, the development of "Canon" became the basis for future similar models from HP and "Apple".

The company grew, proving to the whole world that Japanese products can be not only of high quality, but much higher quality than American and European ones. However, the main discovery of the company in the 70s was, of course, the inkjet printer, which Canon introduced in 1977. It was the world's first inkjet printer. Legend has it that the idea for such a printer came to one of the company's employees after he accidentally dropped a soldering iron on a syringe with ink. The soldering iron was turned on, and therefore, under the influence of high temperature, interesting effects with ink began to occur, to which the engineer turned his attention. After 4 years of difficult work, the BJ-80 Bubble Jet printer was introduced. Surprisingly, the company originally referred to this type of printer as Bubble Jet rather than inkjet. The new name appeared later.

Today "Canon" products are the widest range of equipment - photo and video cameras, displays and office equipment, medical and television broadcasting equipment. The corporation unites 230 companies with more than 127 thousand employees. At the helm of such a giant is Fujio Mitarai (the nephew of that same Mitarai), who is worthily continuing the work begun by his ancestors.

 

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