What does the dhow's image consist of? Management project “Creation of the image of a preschool educational institution. Analysis of the image of madow "seven-color"

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MBDOU "Kindergarten number 21" Stream "

the city of Novocheboksarsk Chuvash Republic

Plan - synopsis

PEDESOVETA

"Formation of the image of a preschool educational institution"

The date of the:

April 2014

Business game on the topic: "Formation of the image of a preschool educational institution"

Tasks:

- give meaning to the concept of "image of a preschool educational institution";

Show the value of a positive image on the formation of a preschool educational institution;

Joint development of tasks, parameters for the formation of a positive image of a preschool educational institution.

Literature:

1. Alikperov I. Formation of the image of an educational institution: Western and Russian options [ Electronic resource] // International relations in the development of socio-economic processes in the CIS countries: materials of the international. scientific - practical. conf. June 14-15, 2001 Omsk. - Omsk, 2001. - URL: (12.01.07).
2. Volkova V.V. The image of an educational institution in the context of the problem of competitiveness of universities [Electronic resource] // Sat. scientific. tr. North Caucasian state. tech. un-ta. Ser. "Humanities" .- 2005.- No. 2. - URL: (12.01.07).
3.Dagaeva E.A. Management of the image of the university // Personnel management. - 2005. - N 3. - S. 26-28.
4. Zhuravlev D.V. Scientific basis for the formation of the image of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 68-74.
5. Zhuravlev D.V. Image as a specific unity of typical features that control individual, group and mass consciousness //PR in education.-2004.-№2.

6. Zueva E.I. Approaches to the formation of the image of an educational institution [Electronic resource] //Sat. articles to fourth international scientific-theoretical conference "Education and Science in the Third Millennium" / Altai Institute of Economics and Law. (25.04.2002).

7. Image of the corporation // Imageology. How to please people / Avt.-comp. V.M.Shepel.-M .: Public education, 2002.-P.392-402.

MSU image and prestige higher education / preparation material A.B. Likhanov // Sociology of Power. - 2005. - N 1. - S. 185-186.

8. Karpov E.B. Image in education // PR in education. - 2003. - No. 6. - P.40-50.

9. Karpov E.B., Ardysheva E.A. Employment of graduates and the image of an educational institution //PR in education.- 2006.-№3.-P.75-78.
10.Kovtunova O.M., Larionova I.A. Image social institutions as virtual reality //PR in education.-2006.-№4.-С.36-38.

11.Corporate project of image promotion of a preschool educational institution // PR in education. - 2005. - No. 2. - S. 96-103.
12.Lazarenko I.R. Formation of the image of an educational institution as a managerial innovation [Electronic resource] // Pedagogue. - 2000. - No. 9. - URL: (12.01.07).
13.Lerner P.S. Vectors of reforming the content and image of general and secondary vocational education // PR in education. - 2006. - No. 2. - C. 46-48.
14.Lerner P.S. Image high school: perception, expectations // PR in education.-2004.-№1.-P. 80-96.

15. Lizinsky V.M. Image and mission of the school as a resource for its development // Resource approach in the management of school development. - M .: Center "Pedagogical search", 2006.-P.106-108.

16. Moiseev A. Mission of the organization: what does it mean? // Leader of education.-2004.-№5.-P.43

17.Panasyuk A.Yu. Image: definition of the central concept of imageology //PR in education.-2004.-№2.

18.Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren //PR in education.-2006.-№4.-P.46-49.

19.Piskunov M.S. Image of an educational institution: structure and mechanisms of formation // Standards and monitoring in education.-1999.-No.5.-P.45-55.

20.Pocheptsov G.G. Profession: image maker. Kiev, 1988.

21. Rakovskikh V.L. Television image of an educational institution // PR in education. - 2003. - No. 6. - S. 86-88.

Preparing for the teacher's council:

Conducting a survey with parents

Slide presentation development

Mini-survey of educators "Components of the image of a preschool educational institution"

PLAN:

Theoretical part: slide talk

Business game

Results of the survey

Results of monitoring the implementation of the main general education program

The results of the educational work of preschool educational institutions:

Analysis of the results of the show "Corner of the future first grader"

Analysis of the comparative study "Development zones in groups early age»

Professional growth of teachers, analysis

miscellanea

Decision of the pedagogical council

1 part:

Coverage of the topic of the meeting.

"Wherever we go, our image (no matter whether it is good or bad) will definitely outstrip us." Chesterfield F.

It is not the image that colors the actions, but the actions that paint the image. (Tetcorax)

What is IMAGE and why do we need it?

Image is a specially formed image that psychologically and emotionally affects others. The image allows you to achieve a certain effect in communicating with other people, it helps others to create a certain impression.

Image (image) - translated from English as "Image".

People form their opinion about us within the first seconds, just by glancing. Whether you are arranging a presentation, negotiating, or going out on a date, the first impression you make is very important.

Everyone has an image: a politician and school teacher, a businessman and a salesman, a top model, an athlete and a homeless person. But, undoubtedly, not everyone has a successful image. A good image is acquired by diligently working on it and polishing it continuously. A well-thought-out image works for us and helps us successfully march through life. Conversely, the image of a failure can destroy all our designs.

But image is not only appearance... Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, manners, communication style, books we read, music we listen to, people and objects around us - all this is our image.

Any item that belongs to us tells about us.

There are three directions in the image:

Physical image - our health, grooming, clothing style, hair and makeup

The psychological image is our character, temperament, inner world.

Social image is our role in society, behavior and communication characteristics.

These directions are intertwined and form a single whole.

Not only a person has an image, but also organizations, institutions, firms, groups, etc. And our preschool educational institution is no exception.

The basis of the image of a preschool educational institution is to determine the purpose kindergarten, ideas of its functioning and development, as well as distinctive characteristics.

Theoretical:

1) an integral part of the teacher's image

2) Relevance (Requirements of the Federal State Educational Standard)

3) Stages of image formation

4) Brand standard

Part 2:

Greeting.

What do you think is necessary in order to form a positive image of a preschool educational institution?

The participants in the business game are preliminarily divided into 2 microgroups.

Exercise 1.

Make up the tasks that need to be set (solved) to form a positive image of MBDOU "Trickle".

Groups discuss and present their options.

To form a positive image of a preschool educational institution, it is necessary to solve the following tasks:

Slide.

Explore the real attitude of employees, parents and pupils to the preschool educational institution;

Create conditions for the professional development of teachers and kindergarten staff in order to improve its rating;

Organize informing society about the activities of the preschool educational institution.

Task 2.

To assess the image of a preschool educational institution, it is necessary to study it (research, evaluate).

What do you think needs to be done to conduct a preschool assessment?

To evaluate a preschool educational institution, respondents are needed (i.e. those who will evaluate). Who do you think it might be?

Slide. (Teachers of preschool educational institutions, parents of pupils, representatives social sphere, schools, clinics, traffic police).

Task 3.

By what criteria (parameters) is it important to evaluate a preschool educational institution?

The participants in the game discuss and present their answers.

Slide.

Parameters to define preschool assessment:

Fame of the DOE;

The history of the institution, the duration of its activity;

The image of the leader;

The attitude of the staff to the pupils, to each other;

Form of ownership (public or private preschool educational institution);

The quality of the educational services;

Continuity of the educational process of the preschool educational institution and the school;

The reputation of the institution;

Position in the educational services market;

Socially useful activity;

Attractiveness of the name, symbolism, paraphernalia;

Interaction with power structures;

Participation in charity, social programs.

Each parameter can be assessed on a 5-point scale based on its significance for the respondent:

5 - very important;

4 - rather important;

3 - half important;

2 - rather unimportant;

1 - not important at all.

Assignment 4

Evaluate the preschool educational institution according to the proposed parameters based on their significance in accordance with a 5-point scale on behalf of the following respondents:preschool teachers, parents of pupils, representatives of the social sphere, schools.

Participants in their microgroups are divided into pairs and assess the preschool educational institution on a 5-point scale on behalf of the selected respondent).

Each organization, firm, institution also hasinternal image. Internal image of the kindergarten - it is the perception of the institution by all its employees. It consists of the attitude of employees to work and their emotional attitude. The internal image also affects the reputation of the institution, as well as the visible aspects of the image, because it is the kindergarten staff that builds relationships between the preschool educational institution and the parents.

To form the internal image of a preschool educational institution among its employees, the following activities are carried out:

Contests professional excellence;

Open views of educational and educational activities;

Contests methodological developments;

Seminars, workshops.

An important aspect of the internal image of the preschool educational institution is also work with the parents of the pupils, which may include:

Consulting;

Information stands;

Parent meetings;

Living rooms, parent clubs, etc.

External image of the institution - it is the perception and assessment of the kindergarten by society, the media and consumers of upbringing and educational services. The quality of upbringing and teaching children, public relations, role in the social environment and visual perception DOW in general.

The creation of a recognizable visual image is facilitated by certain attributes that shape the style, external and internal image of the preschool educational institution.

Slide

Form style A preschool educational institution consists of the following elements:

Company logo, with which the sign on the building of the kindergarten, the folder for the manager's business papers, the forms of the preschool educational institution, balloonsused at events, greeting cards, diplomas, etc .;

Anthem DOU;

Kindergarten chronicle, a book of reviews for parents and guests of the preschool educational institution;

Badge for each employee indicating his data;

Newspaper published by the creative group of the kindergarten to inform the parents of pupils in detail about the activities of the institution;

PR events (open days, presentations, exhibitions);

Publication of information on the achievements of the institution in the media;

Corporate website, presentation films and videos.

Task 5.

Choose and try to develop one of the proposed elements of corporate identity for our preschool educational institution.

The participants in the game discuss and present their answers.

Along with corporate identity the formation of a favorable opinion about the institution is influenced by the appearance of the preschool educational institution and the landscaping of the territory; internal interior; the manner in which staff communicate with parents, children and colleagues; the appearance of employees; speech of the employee answering the phone call.

Colleagues, I propose to use the experience gained in rich activities to form a positive image of the kindergarten and increase its rating in the further work of the preschool educational institution.

The decision of the pedagogical council:

1.In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies

Term: permanently

Responsible: educators at preschool educational institutions

2. Conduct a CONS-analysis of the image policy of a preschool educational institution

Responsible: senior educator, head

Deadline: May 2014

3. Conduct a master class for teachers "Modern teacher - the image of a preschool educational institution"

Responsible: senior educator

Term: 2014-2015 account. year

Analysis of the image of MADOU "Seven-flower"

After many years, the d / s "Sevensvetik" has been recognized and successful: a stable creative team, effective interaction with society and with parents, positive public opinion in the city, decent results of kindergarten graduates and, most importantly, the well-being of children. This indicates that the kindergarten has a positive image and needs to be supported and developed.

Work on creating and maintaining an attractive image of a preschool educational institution began with studying and assessing the existing image today. The study was carried out in 4 main blocks:

1. The foundation of the image is to determine the purpose of the preschool educational institution, the idea of \u200b\u200bits functioning and development, the distinctive characteristics from other kindergartens.

Since the team works with the priority health and fitness area of \u200b\u200bwork, the activity of the preschool educational institution is to provide high-quality health and educational services to children. The main value in our work is the safety of life and health of children and teachers. Therefore, the key activity of the kindergarten is the organization wellness work, the use of health-saving technologies in working with children. The implementation of the indicated content of the work of a preschool educational institution is ensured by the high competence of the personnel and the equipment of the material and technical base.

To obtain high-quality results on the study of the image of a preschool educational institution, the preschool educational institution employees, parents and children were involved in its research. Diagnostics of the preschool educational institution's image took place in 3 stages:

1. Studying the image of a preschool educational institution by employees and personnel through answers to the proposed questionnaire.
2. Studying the ideas of parents about a preschool educational institution through a personal interview of parents when admitting a child to a preschool educational institution, observing their behavior in the process of interacting with preschool educational institutions, questioning, projective methods.
3. Studying the peculiarities of the perception of kindergarten by older children preschool age through the use of the following methods: conversation and drawing test.

The first stage of diagnostics is the study by the administration and staff of the image of the preschool educational institution.

The pedagogical team developed criteria for studying the specific characteristics of the image based on the results of studying the opinions of parents and analyzing works on assessing the image of other kindergartens. The head and teachers of the preschool educational institution, according to the proposed questionnaire, assessed the characteristics of the image (4 blocks) for each designated criterion.

Since monitoring studies of parents' satisfaction with the quality of education and upbringing in preschool educational institutions are carried out systematically, below are diagrams of diagnostic results in the process of studying the image of preschool educational institutions, starting from the 2009/10 academic year and ending with the 2011/12 academic year, which allow us to see changes in the image of preschool educational institutions over the last 3 years (Appendix 1).

Thus, a comparison of diagnostic results over the past 3 years allowed us to see an increase in indicators:

Figure: 2.1

The work carried out made it possible to identify problems and outline a further strategy for transforming the image of preschool educational institutions, which are highlighted in the development program for 2009-2012: work to expand and change the range of services. Planned: creating conditions for organizing services for children not attending kindergarten (within the framework of preschool education), organizing evening groups.

2nd stage of diagnostics - the image of a preschool educational institution through the eyes of parents.

To determine the features of the image of the preschool educational institution, the opinion of the parents was studied, a questionnaire was proposed (Appendix 5). The main criteria for analyzing the information provided by the parents: motive, reason for choosing a preschool educational institution; first impression of the preschool educational institution; determination of the positive and negative aspects of the activities of the preschool educational institution; satisfaction with the amount of information, participation in the life of the preschool educational institution; expectations and the degree of their implementation, commitment to preschool educational institutions; the nature of the associations in connection with the preschool educational institution.

In order to study the opinions of parents, traditional methods were used: personal interviews, focus groups, observation, questioning.

In addition to the traditionally used methods, projective methods were used in working with parents to reveal the ideas and attitude of parents to the activities of the preschool educational institution through the parents' conscious or unconscious transfer of their own state to external sources.

This work helped to determine the attitude of parents towards kindergarten. The work of the preschool educational institution employees was rated by the parents at 5 points. A total of 163 parents were interviewed. The parents willingly took part in the discussion of this issue. This is due to the fact that, offering parents basic and additional services, the individual characteristics of specific children are taken into account (adaptation groups for young children, developmental classes for future first graders, aerobics sports section, circles of intellectual, artistic, aesthetic, creative development, etc.), parents, their cultural and educational level, the degree of competence in the field of pedagogy and psychology, interests, abilities (dance studios, theater, musical living rooms). Based on the results of the survey, all the proposed wishes were considered by the employees of the preschool educational institution for further coordination of their work.

3rd stage of diagnostics - the image of a preschool educational institution through the eyes of a child.

Children are carriers of an external and intangible image. They spend most of their lives within the walls of the preschool educational institution, constantly in contact with teachers, the culture of the institution, that is, they are also associated with the internal image of the preschool educational institution. Their attitude towards kindergarten and teachers has a direct impact on parents and on the image of the preschool educational institution in their eyes. The main criteria for the analysis of information provided by children: the child's attitude to preschool educational institutions; allocated factors (toys, activities, educator, peers, food) that attract or repel the child; the nature of associations, the ability to give a figurative, original name; the child's desire to complete a drawing on the theme of kindergarten and the features of the drawing.

The study of the image of a preschool educational institution through the eyes of a child was carried out by using the following methods: a conversation with a child, aimed at determining his attitude to kindergarten; picture test. Drawing on the theme of kindergarten, which allows, based on the analysis of the image, to identify the features of perception child preschool and his attitude. Most efficient use this method possible when a teacher-psychologist is included in the study.

So, as a result of the implementation of the diagnostic material, the originality of the image of the preschool educational institution was revealed, that it meets the optimal requirements for it by the consumers of services, which made it possible to determine the ways of its further improvement.

The modernization of the education system in Russia brings the issues of the formation of the teacher's professional competence to one of the leading places. Professional competence is a condition for the effectiveness of the organization of the educational process. The leading role in this in kindergarten is assigned to methodical work.

Today, a preschool educational institution needs a teacher capable of building work with children based on modern technologies and new programs, to be the creator of the pedagogical process.

Educators can be divided by level teaching excellence and qualifications for 3 groups of teachers. And to build work with them, taking into account their level of pedagogical skills and qualifications.

Organization of work with preschool educational institutions, taking into account their level of pedagogical skills and qualifications:

Figure: 2.2 Forms of work methodical office on the formation of the image of the preschool educational institution

Each group has its own ways of stimulating innovative creative activity.

Contests can be a powerful incentive. The spirit of professional rivalry encourages teachers to demonstrate their knowledge, skills, creative findings, activates them to search for new approaches to organizing the educational process, improving the developmental space.

Preparation for competitions allows teachers, on the one hand, to feel like a team of like-minded people, and on the other hand, it gives everyone the opportunity for self-realization in accordance with their abilities and innovative potential.

Carrying out in a preschool educational institution professional competitions different orientations can be considered relevant and considered as one of the signs of modernity carried out in educational institution methodical work.

Tasks of holding review contests at the preschool educational institution:

1. Security professional growth and improvement of skills in all indicators of the teacher's activity;
2. Raising the level of pedagogical and psychological competence;
3. Creation of conditions for the manifestation of creativity, innovation and the involvement of the teacher in research and experimental activities;
4. Formation of skills for effective interaction with children, their parents, administration and colleagues.
5. Current control of the educational process.

Firstly, each review competition is focused on solving a specific problem in a specific educational institution with specific teachers. For example, such a task can be, first of all, improving the professional skills of teachers or the dissemination of innovative pedagogical experience, or stimulating the conscious activity of teachers.

Secondly, the variety of forms of holding review competitions allows you to avoid routine and predictability in terms of the embodiment of the idea and to adapt the content of each pedagogical competition to the professional needs of this preschool educational institution.

In the kindergarten, a spirit of healthy rivalry appears between individual teachers, creative groups, which cannot but affect the most favorable way on the educational process at preschool educational institutions.

It should be noted that a thorough preparation is preceded directly by the holding of this or that review-competition. So, in the preschool educational institution "Semitsvetik" the senior educator develops a draft of the provision of a certain competition. On development stage of this document the following is taken into account:

1. The topic of the competition must be relevant and must correspond to the annual tasks facing the preschool educational institution.
2. The objectives of the competition should be clear, as specific as possible and close to the needs of preschool teachers.
3. Both in terms of the nature of the content and the way of performing the competition tasks, they should be diverse and, with relative complexity, be feasible for the participants in the competition.
4. The wording of the tasks must be extremely precise; if necessary, tasks should be accompanied by explanations.
5. The number of criteria for evaluating a specific Test Project should be sufficient (optimal) to identify objective results; the criteria should be scientific in nature and, if necessary, accompanied by explanations.
6. Evaluation sheets should be easy to use for experts both when filling out and summing up the overall results (counting points).
7. In addition to moral encouragement of the participants in the competition, they should be provided with material incentives in accordance with the level of results achieved.

The developed draft regulation is considered at a meeting of the creative group or the Commission. The legal framework for the review competition includes:

1. Order on holding a review competition in the institution (Appendix 2).
2. Regulations on the holding of the competition, approved by the head of the preschool educational institution (Appendix 3).
3. Evaluation cards according to the criteria of the competition.
4. Help on the results of the held review competition

Following is the short description and the results of professional show-contests held in the kindergarten "Seven Flowers" in the period from February 2009 to May 2011.

We can say with a certain degree of confidence that the contests:

1. Allow educators to approach them responsibly.
2. Contribute to improving the quality and efficiency of teaching activities and creative initiatives of preschool specialists.
3. Positive changes are taking place in the professional environment, the interest of preschool workers in pedagogical creativity is growing.

Of course, competition shows are not a panacea for all the troubles that exist in kindergartens. However, one should not neglect the opportunities lurking within such professional competitions to fill the life of a certain teaching staff with unique and relevant content, to give each teacher a chance to express themselves and be heard. The analysis of the results of the past review contests indicates that the teachers of the school showed themselves with better side, experienced the joy of recognition of their work by colleagues and administration. Therefore, this direction methodical work should be strengthened and developed as a good and highly rewarding tradition.

In November 2010, a competition "My group is the best" was held at the school. Each group and specialist teachers represented their groups or classrooms. The senior and preparatory groups made their presentations with the participation of children.

During the presentation, the teachers presented:

1. Groups (subject-developing environment as a whole or its separate play areas);
2. Exhibition materials that introduce the life of the group;
3. Group achievements, revealing the results of the children's group in any kind of activity, or the individual achievements of the child.

Thus, to form an attractive and unique image, a preschool educational institution must have:

1. Clearly defined priorities, your own philosophy, your vision of the future;
2. A unique, inimitable system of values, customs, traditions, styles of behavior;
3. Diverse quality educational services;
4. An original system of teaching and educational work that develops creative abilities, improves mental functions, forms healthy image life;
5. Communication with health care institutions, additional education, by different social institutions;
6. Bright, recognizable, timely updated informational materials intended for external presentation;
7. A system of targeted delivery of information to consumers about their potential, success and anticipated educational services.

It is very important for the formation of a positive image to strictly comply with the promises of their implementation. It is better to promise modest services, but implement them with dignity, than to designate a wide range, but ensure that only a part of it is done.

Soburay Natalia Ivanovna
Position: manager
Educational institution: GBDOU kindergarten number 91 Frunzensky district of St. Petersburg
Locality: St. Petersburg
Material name: article
Theme: "Image of a preschool educational institution as a means of increasing competitiveness in the educational services market"
Date of publication: 22.05.2018
Section: preschool education

The image of a preschool educational institution as a means of increasing competitiveness in

market of educational services.

There is no side of upbringing that the situation is not

would have an impact, there is no ability that is not

in direct dependence on the directly surrounding child

concrete world ...

Those who manage to create such an environment will facilitate their work in

the highest degree. Among her, the child will live - develop

his own self-sufficient life, his spiritual growth will be

to improve from oneself, from nature ...

E. I. Tikheeva

Everyone has it preschool your face. It is important which kindergarten

parents

i care

an attractive institution for potential employees. Today

day, it is important to remember that educational institutions are presented with all new

demands

important

reputation,

preschool

institutions.

creation

positive

preschool institution to the relationship of the leader and educators to parents

and their children. What is the image of a kindergarten?

Image is not a new phenomenon, but actual and its result is determined by all members

collective. Therefore, each employee understands and shares responsibility for

his work of individual components of the image that are in his competence.

The image of a preschool educational institution is an emotionally colored image of an educational institution,

consciously

formed,

possessing

purposefully

given

characteristics and designed to provide the psychological influence of a certain

focus on specific groups of society.

Five years ago, a combination of words

The “kindergarten image” sounded unusual to say the least. And now more and more

leaders

preschool

educational

institutions

think

purposeful

direction. Theme

is an

actual

today's

institutions.

increases

competition

preschool

educational

institutions

microdistrict,

located,

insignificant distance from each other. Currently

many kindergartens are forced to think about what is their advantage in

comparison

parents

appeared

possibility

to choose

an institution that meets all of his needs. In the given circumstances

creature

positive

children's

appears to

necessary

an element of increasing its competitiveness.

Specifically for our institution, image, reputation are very important. Working

innovative

gradually

formed

corporate identity of the preschool institution. Every employee is examined

institutions,

which

the team has its own professional image, and at the same time all - and

leaders, teachers, and junior service personnel - unites

general image: appearance, culture of communication, intelligence, a friendly smile,

attractiveness

behavior,

pride

institution

pupils. It is from the employee's image (in particular, professionalism

the desire to cooperate with him or the institution depends.

I believe that the main subject of image formation is precisely

the leader and the teaching staff formed by him, as well as by virtue of

reverse

various

social

interested

providing

educational

relate

parents; employees of competitive institutions, employees of governing bodies

education

municipal

authorities, local

residents. Main

the reason why you should pay great attention to the image of the leader is

in the fact that it is with him that the institution personifies, both the employees and its

clients. Consequently, there is a lot in the perception of the organization around

depends on the leader.

understand

manager

the word "supervise" is signed as follows. "To be in charge (what), to know

to rule,

department

indicate

to lead

chief.

To rule

rule, giving a move, direction, order, be the master, steward

what ". The manager is defined in the concept of people as the "face" of the DOE.

Modern

the leader

have

professionalism,

competence,

organizational

qualities,

efficiency, political culture, high morality, personal

seek

democratic

leadership.

reputation

head

individual

manual.)

The leader must find a common language with young and old, children and

parents,

workers

professions,

education,

marital status, qualifications, speaking simply, correctly, accessible, be able to

not only speak, but also listen. An important component of a manager's image is

self-presentation. A special shine in the eyes, a smile, a peculiar

intonation

attractiveness

behavior.

attention

is given to a smile that conveys a lot of positive emotions. The main thing that

the image of the leader was attractive to the widest sections of the population.

Main

attention

leader, is that it is with him that the institution is personified, as

employees,

Hence,

perception

surrounding the organization depends on the leader.

All the listed components of the leader's image are also suitable for the teacher. TO

his personality has always had high demands, since it is he who creates

culture of subsequent generations, brings up children and parents, brings up and

teaches by his behavior, attitude towards people, appearance.

Children are like tender buds. They need a gardener with a kind face. Only

morally exalted and fluent in the art of tuning

show

medical scientist research

V.F.Bazarny,

due to

aggressiveness

behavior

teachers. Image

the teacher must create the illusion of a major, while hiding weakness, etc.

This is good to learn. Bad health, bad mood, your inner

discomfort must be able to hide from outside sight, be always in "shape".

You should remember the advice of Leo Tolstoy: try not to get irritated, to achieve

own pacification, for in a calm state the matter is settled by itself

yourself. Love

condition of pedagogical activity.

Enamored

enthusiastic

their work

intuitively

consciously

chooses

behavior,

most

adaptive

dignity

relevant

needs.

teacher

flawless. For a child, he is like a spiritual shepherd, a reliable elder friend,

confidential interlocutor. His image for a long time, and often forever remains in their

memory, as an eternal role model.

In collaboration with such a teacher

needs

family. They

are called

consultants

parents,

together remove the story of the individual development of each child.

“Many thousand years ago GOD saw that the vices of people were multiplying and decided

help them. He created Spirits and said: “People have lost their way. How to be? "

One of the Spirits proposed to inspire a prophetic dream on people, the other - to send

manna from heaven, the third water - from God. And only the fourth, the High Spirit, spoke:

"Invest in each person the thirst for knowledge and give them a teacher." God sent on

the land of teachers Moses, Jesus Christ, Buddha, Muhammad. And then I collected

bright angels and ordered them to be teachers for children. Since those immemorial on

on earth, angels are born as ordinary children, grow up and rush to children. It -

teachers! "

Educator

meets

children on the path of life. And how much he can give his heart

children, the joyful living of childhood as a child, his whole future life depends.

For the most part, teachers are special people: silversmiths, not thirsty

from fate, no honors, no awards. But what about the desire to be significant, respected,

in demand? And for this they need to be in the center of events, to know and

understand

stay

restless

not indifferent

seek

self-improvement.

Educator

"Runner"

"Jumper"

engine ”because children want to be healthy. The teacher is a singer

musician,

magician,

play a trick

lullabies before bed. An educator is a guide, a researcher,

experimenter,

encyclopedist,

pleasure

are watching

are experimenting

set

Educator

architect, constructor, artist, sculptor, because children are always ready

to create.

As the leader, the teacher, and each kindergarten has its own "face".

The individuality of our kindergarten is manifested:

the established

stable,

creative

pedagogical

collective

like-minded people. Most of the teachers of the institution work precisely in

educators

In creating comfortable conditions, an original developing environment for children

garden. Our kindergarten is "Flower Garden": each age group is named

with your flower. These are: "Lily of the valley", "Forget-me-not", "Rose", "Poppy", "Chamomile",

"Astra", "Carnation", "Narcissus", "Tulip", "Peony" "Cornflower" ". In each

age

worked out

registration

interior,

taken into account

the main

characteristics

creation

developing

subject-spatial environment:

Comfort and safety of the environment;

Providing a wealth of sensory experiences;

Providing independent individual activities;

Providing research opportunities.

The hallmark of our kindergarten is information stand in

the form of a flower.

Our kindergarten is wonderful

There are countless flowers in it:

Narcissus and carnation

Aster and peony,

Chamomile and forget-me-not

Tulip and poppy flaunt

And the lily of the valley is so good!

In the bouquet of our garden

And you will find a rose.

In the tradition of kindergarten, among which:

Celebrating Mother's Day;

Celebrating Maslenitsa with pancakes, round dances and burning a scarecrow.

Carrying out

subbotniks

territory

institutions

jointly

parents, the result of which is not only cleanliness and order, but also

joint tea drinking in the air;

Conducting Open Doors days for parents of future pupils

kindergarten;

Conducting thematic weeks: Space Week, Book Week,

Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.

Issue of a newspaper together with parents “My favorite district”, “Favorite

the city is a clean city ";

Carrying out sports events, Small Winter and Summer Olympiads for

the territory of the preschool educational institution;

Kindergarten interior decoration with children's creative work.

Kindergarten chronicle, a book of reviews for parents and guests of the preschool educational institution;

Respectful attitude towards each guest.

activities

highlights

concerts

kindergarten pupils, not only in the music hall of the institution, but also at

various

winners

musical

district

competition

"Gold

performance

festival

health

the future

country").

Are carried out

questioning

parents,

consulting,

parent

meetings.

active

nearby

library, health care institutions, the palace for children and youth

creativity.

cabinet

manager

institutions

located

Honorary

achievements of the preschool educational institution (diplomas, certificates, letters of thanks).

After 15 years of activity as the head of the preschool educational institution, it is clear to me that

that to create a positive corporate image, the following is necessary:

institution

attractive,

unite the team (not only pedagogical, but in general). The kindergarten should

become not only for the child, but also for the entire team of the kindergarten, parents -

a territory of joy.

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