How to organize an agency for organizing holidays. How to open a holiday agency? Holiday agency: pros and cons

Many people think about how to organize their business from scratch at different stages of their lives. Some are looking, others are trying to find a business idea in the production of food or materials, others prefer. Unites them all common goal This is an opportunity to work for yourself, do what you love and make a profit.

In today's article, we will talk about another small business idea - opening a holiday agency. How to properly implement and implement your project? What to focus on and how short time open your business in the service sector with minimal investment?

Organization of children's holidays: how to start a business?

Tell me, which of you doesn't like holidays? Rest in a homely atmosphere, a noisy party in honor of the hero of the day, a wedding or a corporate party, all these celebrations are an occasion to relax and unwind, forget about work and problems. We are all different from each other, some prefer beer, while others prefer kvass, some like noisy parties in big company, others have a cozy evening at home. But despite different types rest - the process of organizing a holiday, this is a rather troublesome business, which today can be entrusted to a special agency.

The demand for the services of organizing and holding holidays is very high, so the competition in this field of activity is quite serious. But, despite this, there will always be a place for creative people who are eager to work and develop. Therefore, if you want to start your own organizing and holding events, then this article will surely help you.

How a holiday agency works

Holiday agency business plan

The first thing to do is to compose detailed business-plan with calculations that will help you to gradually follow the goal, correctly distributing the available budget.

Competition is a significant factor that significantly affects profits. Therefore, be sure to study the demand for the service and the level of competition in your region. It is not difficult to do this, as a rule, you can find the information you need about the activities of agencies on the Internet. Assess your capabilities, niche occupancy, service demand, and only after that, make the final decision on organizing a business in the chosen direction.

Business registration

The collection and execution of all documents is a very troublesome and costly process in terms of time and finances. You can entrust this case to an experienced lawyer or go through the registration procedure yourself.

As for the substantive form of activity, it is best to register the Company with limited liability(OOO). After all, the clients of your agency can be not only individuals, but also companies (legal entities) that will order, for example, the organization of a corporate party.

After registration, choose the appropriate taxation system. As for licenses and permits, they are not needed. The only thing that is needed is to obtain permission from the SES and the fire service on the compliance of the premises with norms and standards.

What services do holiday agencies provide?

As a rule, agencies organizing holidays are distributed according to directions. After all, it is quite difficult to cover the entire niche, so it is easier to focus on providing services in a particular area.

Depending on the budget, competition, demand and personal preferences, choose the direction in which you want to develop. It's very important to do right choice on the this stage, because this will depend on the profit and payback period of the business.

Holiday agency services

Organization and holding of children's holidays. Business in this area involves the provision of services for organizing children's matinees, birthdays, as well as larger events, such as preparation for. To open an agency for organizing children's parties, you will need to hire the appropriate staff: animators, clowns, presenter, etc.

Organization of parties and birthdays. The usual events are already rather fed up, I want something non-standard, interesting and memorable. Therefore, many people turn to agencies that organize fun events for help.

Wedding agency. A wedding is the most long-awaited, responsible and exciting moment in life, so you want everything to go perfectly. Therefore, almost every couple entrusts the organization of the wedding to the agency in order to save themselves from the surprises associated with the organization of this event.

Organization of corporate events. Even the smallest firms once or twice a year hold corporate parties that require competent organization. Therefore, if you decide to work in this direction, then you will have orders all year round.

As a rule, agencies clearly define the list of services provided. The client can always use one or more services to choose from.

Renting premises and furnishing an office

In order to have a place to receive clients and store inventory, you will need to rent a room, which should be divided into separate zones. It is advisable to rent a place in the city center, so to speak, in front of people.

Office for receiving clients. The reception should be well renovated, furnish it with expensive furniture, hang photos from previous events. In general, it is necessary to create an inviting atmosphere in order not to frighten off the client, but to convince him to use the services of your agency.

For effective work you will need to equip the place of employees with everything necessary (computer, printer, scanner, telephone, table and chairs). In the waiting room for clients, put a soft sofa and a TV to brighten up their waiting time.

The second part of the premises should be turned into a warehouse where inventory and equipment necessary for events will be stored.

Equipment

As for the equipment, it all depends on the specifics and the chosen direction. For example, if your agency specializes in weddings, then you will need to purchase decorations for the hall, musical equipment, attributes for an outdoor photo shoot, and much more. For children's holidays, you need to have a lot of costumes available (clown, favorite cartoon characters), buy trampolines, inflatable slides and other entertainment for children.

Naturally, the purchase of everything necessary equipment Immediately - a financially costly business. Therefore, on initial stage, you can rent the necessary accessories for the holiday or enter into cooperation agreements with the same animators, renters of children's slides and trampolines.

Selection of qualified employees

The success of the agency for organizing and holding events depends entirely on the well-coordinated work of the team. Therefore, it is necessary to form a qualified staff.

Depending on the chosen direction, decide on the number of employees. It is not necessary, at the initial stage, to hire a lot of people. Having a florist, photographer and artist in your arsenal is, of course, good, but how do you pay them if there are few orders? Therefore, beginners need to acquire useful connections, find contacts good photographers, musicians, presenters, conclude agreements with transport companies transporting people, etc. Over time, having become popular and earned authority, you will be able to afford such a luxury as a staff of qualified workers who will work for the good of the common cause.

To get started, hire an experienced event organizer and a few assistants, this is quite enough in order to unwind and get your first clients.

How to attract customers with advertising?

Office in the city center with a bright sign. Nothing attracts attention like an aesthetically designed sign that beckons from afar and involuntarily makes every person passing by turn around. Therefore, pay due attention to this point;
A website that advertises the services of a holiday agency. You can not neglect and lose sight of this effective way to attract customers. Modern people spend a lot of time on the network, respectively, all necessary information they search on the Internet. Therefore, you cannot do without a promoted site. Hire an experienced specialist who will promote and promote your resource;
Advertising in the media. It is advisable to place announcements about the provision of services for organizing events in popular publications (women's magazines, newspapers);
Advertising around the city. Rent several billboards that will contain information and contacts of the holiday agency. Give preference to crowded places so that as many people as possible notice the advertisement.

Financial expenses

Opening your own holiday agency is a rather costly business option. But, despite this, there is a sense, because the payback of this way of earning is quite fast, and the profit is large.

Main costs:

Room rental and renovation. The rental price depends on the region, area, condition of the premises. As for the repair, we have already discussed this issue.

Purchase of equipment. It is quite difficult to name the exact amount necessary for the purchase of inventory and equipment. As noted above, it is not necessary to purchase all the equipment at once, do it gradually. At first, you can conclude rental agreements for decorations, transport, attributes for the event and thus save a lot.

Paying staff;

Should you expect big profits?

Without an established client base, you should not expect quick profits. Therefore, the first time will have to work on authority. Your task is to satisfy the needs of all, even the most demanding customers, and always treat customers with understanding.

Business in the field of organizing holidays is considered by many to be a seasonal form of income. But in our opinion, this is not entirely true. If the peak of weddings falls on the summer and autumn period, then birthdays are celebrated all year round, so you will certainly have clients. In winter, you can earn a lot on organizing corporate parties.

The payback of the holiday organization comes after about 2 years of hard work. Count on stable income in this field of activity is hardly possible, it all depends on the number of orders, or rather, on competent work your team and skillfully built advertising campaign.

Today, many aspiring entrepreneurs are turning their attention to the business of organizing holidays. It is associated with small investments, minimal risk and the opportunity to go to good profit. This business is especially popular in large cities, where both private individuals and large companies. In this article, we present a detailed business plan for organizing holidays, which will allow you to start the project correctly.

With the right approach, the business of organizing holidays will be a good way to invest. Despite the high competition, this project stands out high profitability and can bring a very serious income.

Pros and cons of business ideas

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons this project in order to correctly assess the risks and opportunities for business development.

High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You can't do without the appropriate equipment, decor, the work of leading and professional designers.
Regular customers. Despite fierce competition, creativity and quality will help build the base regular customers.
High yield. With well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising services.

Disadvantages:

The main disadvantage of such a project is high competition due to high demand.

In order to stand out from the competition, it is very important to correctly define your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for the organization of various events, celebrations, theme parties.

Depending on the chosen target group, it is important to determine the direction of the agency's work.

It can be wedding celebrations, holding corporate holidays, children's matinees, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, customers want to receive a turnkey service, so I offer the organization of holidays and various events, it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing events, it is very important to correctly determine your target audience. The format of the business, the channels for finding clients and promoting the studio will depend on this.

Analyzing competitive environment, pay attention to the following points:

children's age;
the main activity of the studio;
schedule;
list of services;
price niche.

One of the main risk factors for any entrepreneur, of course, is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the ability to reach a good income and minimal investment.

Definition of the target audience

When starting a business, it is important to understand who your services will be designed for: economy category or premium.

From correct definition The target audience depends on the number of specialists, the level of repair, the choice of premises and service. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

Wealthy. For such clients, the originality of the presentation, the name of the company is very important. They are ready to pay a lot of money, which allows them to realize a lot of ideas. By choosing this group people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment, the level of professionalism must be appropriate.
Average wealth. This the target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
Economy option. This audience will not bring a lot of income, will not allow you to reveal your creative potential due to a limited budget, in fact, but investments here can be very minimal.

Definition of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the client when selecting such studios.

If your main competitor will be large studios that have been operating on the market for more than a year, bet not on price reduction, but on the provision of branded services. It is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that order corporate parties, so their budget is quite large.

If you are planning to occupy an average niche in the market, and small companies providing services to individuals will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Offering the most low price in the market, you simply cannot maintain a staff of professionals. And the staff in this business plays a big role.

During the market analysis phase, it is important to perform a SWOT analysis that takes into account external and internal factors that affect the success of the firm.

Strengths

the possibility of an individual approach;
a wide range of services;
advantageous location;
relevant and original ideas;
excellent level of service;
minimum investment.

Weak sides

lack of experience in the market;
strong competition;
lack of regular customers.

Opportunities

business development and opening of branches;
creating your own website;
high profitability;
the ability to cover a large segment of the market;
a possible increase in demand in general;
the possibility of providing additional services.

price fluctuations or dumping by competitors;
emergence of new directions from competitors.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
range of services;
price policy;
reputation;
location of the studio for organizing holidays;
schedule.

organizational plan

In order to launch a project and successfully enter the market for organizing holidays, you must gradually complete the following steps:

Register a business.
Find a room and sign a lease.
Purchase furniture and office equipment.
Hire staff.
Organization of advertising.

Business registration

To conduct business in this direction, a simple IP registration will be enough. Therefore, the process of paperwork will not take much time.

The business registration scheme is as follows:

Submission of documents for the opening of IP.
The choice of the form of taxation.

Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

As for the form of taxation, experts recommend choosing a simplified one.

passport of a citizen of the Russian Federation;
IP registration certificate;
a document confirming tax registration;
a lease agreement for premises;
medical books of employees (in the event that you hire staff);
permission from the fire service and the sanitary and epidemiological station.

Room search

The premises in this business play a role rather from the position of demonstrating their status, rather than serving to attract customers. As a rule, clients contact such studios by phone, via the Internet, etc.

Despite the fact that you will receive most orders by phone, the absence of an office can cause serious concerns in the client about your reliability and competence. It is very difficult to interest a client during field negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

In the event that a client comes to a meeting in the office, he should see the style and interior renovation that matches the price range that you set for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors, it will be difficult for visitors to find you on foot.

It is necessary to purchase good quality furniture for staff and clients, office equipment, printers, copier. If you plan to show clients presentations of your services, then consider options for its implementation. It can be a big screen TV or a projector.

Pay attention to a bright and original sign that will not only attract the attention of customers, but also demonstrate the level of creativity and quality of your studio.

When choosing a room, you need to pay attention to the following factors:

rental price;
long-term lease;
are included communal payments for rent;
permission to place outdoor advertising.

The premises should be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential, industrial area, this will not have the best effect on the company's reputation.

The staff of the holiday organization studio is a key success factor, so be very careful in the selection of specialists. The profit of the company depends on how creatively, smoothly they can cope with projects.

In the organization of such a business, a very important role is played by form style which is expressed in small things. In order to give the center a general stylistic focus, it would be wise to order T-shirts for all the staff involved in the organization of holidays. This serves as additional advertising for the company and allows guests to quickly find their way around the holiday, where the studio workers are.

In addition to a creative approach to completing tasks, employees must be well versed in the psychology of the client. Indeed, in this business, the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers, identifying the need.

creativity of thinking;
sociability;
the ability to understand people;
stress resistance.

In addition to these personal qualities, of course, experience in this field and professionalism is required. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work in graphic editors, the ability to write advertising texts and slogans, work with promotion in social networks, etc.

To start a business, it will be enough to hire several managers who will oversee projects. Narrow specialists can be hired from outside. This will allow you to cut down on salary costs and gradually develop a base of professionals with whom you are comfortable working with. Subsequently, with the expansion of the business, it will be possible to invite these specialists to your staff.

Purchase of equipment

In addition to the equipment and furniture that are necessary to organize the work of the office, you will need to buy equipment for events.

This list clearly depends on the chosen event. For example, if you have chosen weddings as your main specialization, then you will need:

flower arch for a solemn wedding ceremony;
equipment for the photo zone;
artificial flowers;
rug for "young";
attributes for an exit ceremony;
musical equipment, microphones, etc.

If you want to focus on children's parties, then you will need bright costumes, toys, and stationery for events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer customers a truly high-quality and up-to-date service.

Marketing plan

Given the high competition in this segment, advertising should play a big role.

To attract customers, standard methods are suitable:

creating and promoting your own website;
promotion of the center through social media;
partnership programs (kindergartens and schools, photo studios, children's shops);
advertising on radio and TV;
outdoor advertising.

A strong marketing strategy will quickly gain trust and increase awareness.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Pay close attention to a bright and creative sign. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential.

In order to enter the market, it may be necessary to hire an experienced specialist in the field of promotion of services who will handle advertising through social networks, organize an advertising campaign through outdoor billboards, advertisements in vehicles, etc.

Video. Holiday agency start-up

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up a cost estimate and decide how much equipment and material you need to purchase to implement a business idea.

This section should contain the following items:

description of funding sources;
calculation of profitability;
cash flow forecast;
identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

registration of an enterprise - 5000 rubles;
rent of premises - 300,000-400,000 rubles per year;
repair - 50,000-60,000 rubles;
utilities - 1800-2000 rubles per month;
office equipment - 60,000 rubles;
equipment - 100,000-200,000 rubles;
advertising - 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with the calculation of income causes certain difficulties for many start-up entrepreneurs.

It is important to correctly assess the price of the service provided in order to maintain a competitive position, not reduce profitability and at the same time attract customers.

Consider some seasonality this business, which can significantly affect the profitability of the agency. Seasonality allows you to vary the price tag.

Yes, during New Year holidays, the wedding season, on March 8, the price of services may be twice as high as in the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who apply to the agency to order corporate events, organize conferences, etc.

The discount can also be provided to customers who order the service 3-4 months before the appointed date. This will allow you to properly schedule work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average check of 1 order is 30-50 thousand rubles.

With a well-designed marketing strategy and high professionalism of employees, the workload of the studio with orders in 6-8 months can increase by 4-5 times.

Therefore, by the end of the year, the agency will be able to reach an income of 800-900 thousand rubles a month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit limits, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand the staff, develop new areas and introduce new types of services. At the same time, it will not be necessary to expand the office, purchase new technology etc.

Video. Holiday business

To start a thriving business, you need to find the area that is currently most in demand.

This is the agency for the organization of holidays. This is original and profitable business, which is actively developing in the modern market. How to start working in this area?

Official registration

Perhaps it is difficult to imagine an occupation more interesting than the organization of holidays. The business plan for such a business begins with the costs of obtaining official documents giving permission to conduct business. First of all, you need to register as legal entity or an entrepreneur (optional).

To determine the form of an economic entity, consult with a qualified lawyer. For example, choosing an LLC, it will be possible to include in the paper the founders-partners who have invested an equal share of the investment. Form PBOYuL does not require such founders.

The basic documents for registering an enterprise include a charter, an application to the registration authority, for an LLC, you will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, in the social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on the location of the office space. It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for customers if it is located near the center and directly from the places where the organization of holidays will take place. The business plan should take into account the cost of rent, which may be slightly higher than when using a room in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you must immediately think about advertising. It is worth developing advertising booklets that can be distributed by mailboxes, left in shops, beauty salons, cafes and restaurants.

In addition, you need to make business cards, stick up posters around the city and think over a holiday dedicated to the opening, where potential customers can immediately be convinced of the high level of quality of services provided. Without all these measures, a business can face a period of downtime in the first weeks of its existence.

Recruitment

How to start an event management business? Another point is the selection of employees. They must be talented artists. different directions eg clown, singer, theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Some sample works need to be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a costume designer who will take care of the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when the agency for organizing holidays is not yet in great demand, the same person may be responsible for different areas of activity. For example, the costume designer may well be responsible for the make-up.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. An average agency offers its clients the organization of children's parties, such as matinees, organizes parties for private individuals, organizes leisure evenings, as well as seminars and conferences.

Each of these proposals must be finished script"turnkey", by which customers will be able to judge the approximate course of events at the event they ordered, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. For successful business, it will be enough to have several computers with an Internet connection, as well as fax and copier. The office can accommodate managers who will work with the client base.

Organization of celebrations and events will require equipment such as projectors, projection screens, mounting stage structures, as well as a car. In addition, it will be impossible to do without audio and video equipment, such as microphones, amplifiers, speakers. All this can be rented for the first time or purchased second-hand goods.

Partnership Opportunities

To reduce costs in the first months of operation, as well as to get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for holidays and themed parties is ideal. Such a partnership will save money with a small start-up capital.

Clients will be able to order a package of services immediately, which is convenient for them and for you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to succeed. By placing information about the services of a partner company on business cards, advertising booklets and Internet sites, you will be able to distribute information about your agency among an impressive number of potential customers for free.

When hiring people, you should not try to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. This does not require a holiday agency.

A business plan can be cut in rental or printing costs, but personnel should not suffer in any way, only in this way can you create a strong and Friendly team. It’s easier to treat some working moments, because cooperation with creative people does not imply a strict routine. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow deviations and innovations, taking into account such a feature of this business area. Be prepared for the need for constant investment, at the first stage they are simply necessary for the growth of your business. Try to learn how to think creatively to cope with seasonal demand. Open new directions, look for corporate clients.

Just do not grab onto all things at once, it is better to ideally work out one scenario after another. Corporate trainings and private events are a separate business idea. Organizing holidays for such clients leads to a world of big profits. Getting into it is not enough, you need to constantly invent and surprise. We can say that this business is very complex, but exciting at the same time.

Work with clients

To keep your business afloat, it’s not enough to have perfect holiday decorations. The business plan should include the costs of the site, which will be created with the involvement of professionals. This virtual page will be a visual representation of the creativity that your agency is capable of, so its value should not be underestimated.

In addition, for a constant increase in the number of clients, it is necessary to carry out so-called hot calls: company employees must attract people at thematic promotions and exhibitions, distribute business cards, and then call after a preliminary acquaintance. For regular customers, you should consider the possibility of discount programs and holding special parties.

There can be no trifles in this, it is important to approach communication with all types of customers in a non-standard way. Gifts for the holidays, video presentations of scenarios - everything marketing methods will be good for drawing attention to your agency and for distinguishing it from all others.

Start-up costs

To start, you will not need much money, an amount of five thousand dollars will be enough. Part of these funds will go to the salaries of employees, the rest will have to be spent on costumes, cosmetics and equipment. The third part will be directed to the rent of the premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. A laptop will not be superfluous, on which it will be possible to show clients videos from events already held by the company.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you're creative and have been able to find your own creative approach, the profits will soon come, justifying everything that was spent on the agency in the first months of its existence.

What do you need to arrange a great unforgettable holiday? It was once believed that a table with snacks and drinks is enough, but today the situation has changed. Now the usual feast is not enough - for the holiday to be a success, you need to come up with something enchanting - with a performance, competitions and incendiary fun. Therefore, more and more weddings corporate parties and even presentations are partially or completely entrusted to specialized agencies. fun and good mood may well be profitable, so it makes sense to figure out in detail how to open a holiday agency.

What will your agency be like?

The first thing to do is to decide what will be the specialization of your enterprise. Children's and family holidays, weddings, corporate events - it will be quite difficult to cover everything at once. Although if you have sufficient experience in this area, there is a large staff financial opportunities for the implementation of various projects, you can open a wide profile agency.

We draw up documents

To open an agency for organizing holidays, it is best to choose registration as an individual entrepreneur - this way bookkeeping is much easier. OKVED in this case, you need to choose 92.3 and 92.72 - these codes denote all types of activities that will be needed during holidays, celebrations and parties.

An event agency does not need a license, so after going through a simple registration procedure, you can immediately start working.

Room and equipment: what you need

In order to get by with a minimum investment, some agencies start work and search for orders without having premises - their own or rented. Meetings with potential clients in this case are appointed, for example, in a cafe. It is difficult to call this a good decision: reputable clients are unlikely to turn to such an organization, which means that you can not count on high earnings.

Renting an office space and decorating it properly is the first thing to do when starting an entertainment business. Moreover, it is desirable to locate the office in a prestigious area, and approach its design with a certain amount of imagination. Designer finishes, photographs from successful events, equipment for viewing slides and videos - all this will testify to professionalism.

The office can be small - just a meeting room for meetings with clients and an office where managers will work. In addition, you will need a warehouse where you can store costumes, equipment and props (it will become quite large over time), but it is not necessary to combine it with an office: you can find a cheaper room.

It is very important for the agency of holidays to get their own transport - a minibus or mini-van. Hiring a car whenever you need it will be quite expensive.

Agency staff

To start a holiday organization business, you will need two specialists - a sales manager (he will be engaged in advertising the company and finding customers) and creative manager(the one who will be responsible for the creative part of the process: write scripts, generate ideas, develop concepts). If you plan to perform one of these functions yourself, at first it will help reduce costs, but this should be done only if you do not doubt your professionalism and have relevant experience, if not, it is better to entrust these issues to those who handle them properly.

Your agency will also need an entertainer (master of ceremonies) and a driver (if you don’t have a car, you can look for a driver with your own transport, it will cost a little more).

The rest of the staff may be freelancers, but to get started, you'll need a solid base of creative teams and artists that you can bring on board if needed. It can be:

djs,
musicians,
singers or musical groups,
circus artists: clowns, acrobats, magicians, jugglers, etc.,
fire show organizers
dance groups or dancers of exotic dances,
pyrotechnics.

In addition, your agency may need:

decorators,
florists,
photographers,
videographers.

Agency advertising

With time good advertising agency will make satisfied customers: people usually share their impressions of the holidays - weddings, anniversaries, corporate parties. They post videos and photos on the Web and are happy to answer questions, telling where they went and how much this pleasure cost. So just doing your job "excellent" is already a good advertising strategy.

However, at first you will have to make sure that you are noticed. A variety of types of advertising are suitable for this - business cards and booklets, ads on local radio and television.

An important part of the advertising campaign is the creation of your agency's website. Increasingly, potential consumers of services are looking for a suitable contractor on the Internet, and this must be borne in mind. The website of the holiday agency, like the office, should be bright, interesting and eye-catching. It should contain detailed information about the services you offer, the company's offline coordinates, and a feedback form with the ability to order a manager's call.

Another way to inform customers about yourself is to advertise in popular groups and communities on social networks (of course, not in any groups, but only in those that are related to your locality).

Income and expenses

In order to accurately represent upcoming expenses, before you start organizing holidays, you will need to draw up a detailed business plan, taking into account the situation in your locality. To do this, it will be necessary to study market saturation, demand and opportunities for growth.

According to rough estimates, the purchase of props and equipment will require about 200 thousand rubles (if you rent equipment, the initial investment may be less, but this is not very convenient and much less profitable, so it’s better to buy it anyway).

Renting an office will cost about 20-25 thousand, payment for the work of permanent employees will be about 60-90 thousand monthly. The rest of the project participants can be paid a certain share of the payment for the holidays in which they participate.

If in the first months of the agency’s work there are not so many orders (2–3 orders for 50 thousand rubles each), and then their number and cost increase (6–8 orders for 70–80 thousand rubles), the agency can pay off in just a few months - year.

You can open an entertainment business for a person who has worked in it for at least a few years and has studied the features of organizing holidays. This is a very specific direction. In the festive fun, the client does not notice the preparatory moments and difficulties of the organization, everything seems simple and easy to perform - as it should be. Only a professional knows what efforts are made to create a holiday.

Study the demand in your city, draw up a detailed and realistic business plan. Think over logistics and management to the smallest detail. Build a client base in advance.

Main risks

Despite the love for holidays and entertainment, the inhabitants of our country are not yet accustomed to paying for the services of professional entertainment agencies. This direction is promising and soon people will trust the organization of holidays to professionals. But at the start, you need to work hard to achieve success.

There is competition, but local agencies and musicians are not your main competitors. Television shows, chic concerts of stars - this is what clients will compare your performances with. The battle can only be won with unique, lively and high-quality programs, perfect organization and the desire to please customers in everything.

Holidays are an abundance of alcoholic drinks. Acute situations will arise regularly. Think over a line of behavior and in no case do not lose your temper.

“Step-by-step instructions on how to open a holiday agency”

Location

An office in the city center is prestigious, but renting such a room will cost a lot. Where can you stay at the lowest cost?

Conclude an agreement with a restaurant, club or cafe to provide entertainment program. In return, you get a free space, new customers from the visitors of the institution.

Rent a small and cheap room in a residential area and make appointments for potential clients on the territory of the planned holiday. So you immediately study the situation and can quickly start planning the celebration.

In the absence of a decent office at the initial stage, you can meet with clients at home. But you should have a separate office, family members should in no case distract you while communicating with clients.

After receiving the first profits, try to find a room. special sanitary requirements the office of an entertainment agency does not require, but comfort, creative design, photos of holidays and reviews of grateful customers are a must.

Equipment

The specifics of the business is such that you have to move around a lot. Transportation of equipment and props, artists, guests, furniture, missing liquor, treats, flowers and other things that you are not even aware of at the moment requires transportation. A car not suitable for such work, beads are needed. If you cannot buy a car, sign a lease or cooperation agreement with a transport company.

Bright, colorful and varied props are needed in unlimited quantities. Should it be expensive? Not necessary. In second-hand shops, commission shops, at sales and in souvenir shops, very original things can be purchased for a penny. Experienced workers in the entertainment sector regularly and purposefully make rounds of such shopping establishments. It is not necessary to look for props for a specific competition, often an original or funny thing tells the artist an interesting number. Meet the heads of costume shops, specialty stores, or local theaters that you can borrow costumes and props from.

The most serious investments will require sound equipment. A lot depends on the quality and strength of sound, and you can’t save on equipment. The minimum set looks like this:

speakers
Amplifier
Remote controller
Microphone
Audio cord set
Two laptops

The minimum cost of such a kit is about 150,000 rubles. Its capacity is enough for a small hall and organization of a holiday for 50-200 people. For an outdoor event, more powerful and expensive equipment is needed.

How can the problem of lack of funds for equipment be solved? In no case do not buy a cheap one - because of its low quality, it will let you down at the most crucial moment. Equipment failure during the holiday will put an end to your agency. There are a lot of offers for renting sound equipment and lighting equipment. Similar services are provided specialized stores, music studios. You can purchase a minimum set of equipment under a leasing agreement.

Personnel

If you decide to open an entertainment agency, it means that you already know or work with talented entertainers and musicians. But you still have to look for employees.

If you have your own car, you need a driver. For this position, you should look for a creative person. The driver will communicate with customers, help organize and, if necessary, participate in entertainment.

A manager is also needed. This person is obliged to navigate all the components and intricacies of the entertainment industry. Also, he must be a little bit of a psychologist, because after a few minutes of talking with potential clients, the manager must feel what the customer wants and offer him ideas in the right direction. Dull and business style communication in the field of entertainment is unacceptable. You sell positive emotions to people, which means that the manager must be a friendly, creative and cheerful person.

The staff of permanent employees may include a toastmaster or an entertainer, a DJ or a team of musicians. If you are able to pay these people decent salaries, do not be stingy.

Freelancers are also available. To do this, you should visit popular entertainment venues, cultural events, performances by theater studios and concerts by young musicians. Meet up-and-coming talents, offer your help in finding a job, create a portfolio and offer clients programs with their participation.

When working with creative people, easy paths and simple solutions should not be expected. No matter how much you pay your employees, disruptions due to creative crises, whims and showing up at work in drunk will be required. It is extremely important to maintain a reasonable balance in working with people. You can’t react too harshly, because emotionality, inconstancy and vulnerability are natural features of a creative person. But you cannot lose control of the situation, because obligations to customers must be fulfilled regardless of the circumstances. Each freelance situation will be resolved individually, and the availability of preliminary agreements with the widest possible range of artists will help to get out of any difficulties with honor.

Documents and licenses

To work in the field of entertainment at the start, it is enough to issue an IP. Select the OKVED code 92.3 and 92.72 - this will cover the entire range of services related to the organization of holidays.

Experienced heads of entertainment agencies recommend that you draw up documents after you have acquired at least a minimum number of clients and received orders for the first holidays. The period from the beginning of the organization of the agency to the first party or wedding celebration can stretch for an indefinite period. You will not receive profit, but you will have to pay taxes.

Marketing

Starting small starting capital, you will not be able to cover all areas of entertainment. Better focus on narrow specialization such as children's parties or weddings. Perhaps your niche is corporate events. Gradually, you will be able to expand the number of offers.

It is naive to count on success without an agency website. Your site should be popular, interesting and of high quality. Here you can place not only announcements, but also a portfolio of completed projects, inform about new products, world cultural events and city events, introduce talented youth and organize competitions.

Word of mouth in this area does not lose effectiveness. A satisfied customer will definitely share your phone with friends and acquaintances.

Summary

A holiday agency can become very successful business, but you must think through all the risks and do everything to avoid them. The field of entertainment is unpredictable and specific - get ready for the need to be flexible and solve non-standard tasks.

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