How to start a furniture business from scratch. Furniture business - from assembly at home to production in the workshop How to open a furniture shopping center

How to open a furniture showroom from scratch - step by step guide

Features of opening a furniture store

Which furniture store should you open?

How to increase the profitability of a furniture store?

Stages of implementing a business plan for opening a furniture store

Calendar plan for opening a furniture store

Capital investment in a furniture store

How much can you earn with a furniture store?

Analysis of the Russian furniture market

Business plan for a furniture store

Choosing a place for a furniture store

Furniture store advertisement

Search and selection of suppliers

Pricing: How to Conduct Competitor Analysis

Legal registration of business

Online shopping: a good way to cut costs

Furniture store formats

Scheme for opening a business selling furniture

How much investment will be required

Do I need a business plan to sell furniture

Location and premises for a furniture store

Business registration

Costs, profits and payback periods

Deciding on the format of a furniture store

Where to get money to open a store?

Registration of a furniture business

Where is the best place to rent a room?

Making furniture to order or finished products?

Features of outlets selling furniture

Furniture factory: advantages and disadvantages

Criteria for choosing between workshop, shop or factory

Purchase of equipment when opening a furniture business from scratch

Ways to promote a furniture business

Competitive advantages of a furniture store

Furniture store advertising campaign

registration

Furniture store space

Furniture store equipment

furniture store staff

Furniture Suppliers

Choosing a taxation system

Choosing a form of ownership

Recruitment and registration

Dropshipping work

Bank loan

Financial assistance from the state

Investor

furniture store location

How to attract clients?

step by step plan how to open a furniture store, supported by detailed calculations and analytical tables.

♦ Capital investments – 2,500,000 rubles
♦ Payback – 1–1.5 years

IN Soviet time furniture that could be obtained amidst an atmosphere of total scarcity was used for decades, passing it on by inheritance.

The same situation was observed in the crisis of the 90s, when people were more interested in the problems of survival, rather than updating the interior.

With the beginning of the 2000s, due to the growth in the well-being of the population, the situation began to change: people went to the furniture store not only when the bed or table was out of order, but also in order to simply update the furniture in the house, because the samples they had had gone out of order. out of fashion or no longer satisfy the needs of their owners.

Many entrepreneurs do not want to think about it, believing that this business requires too much capital investment, which slowly pays off.

You should not pay attention to these misconceptions, because, having thought over the concept of your furniture store, and having found good suppliers You can build a profitable business from scratch.

The furniture business has its own nuances, the knowledge of which helps in a short time to make your business profitable and recoup capital investments:

Consider the economic state of the country and financial condition customers when forming the assortment of their furniture store.
For example, now there is a recession in the economy, so you should offer furniture to buyers at an average and low price.
Previously, when it came to quality furniture, only foreign brands came to mind, but today, domestic manufacturers produce excellent products at an affordable price.
If you are just merging into the furniture business, then equip your salon with domestic furniture samples.
The turnover of furniture products is hundreds of billions of dollars a year, second only to building materials, which indicates the high profitability of this business.
Opening a furniture store, you can not do with small areas.
Some entrepreneurs think that it is not necessary to exhibit all samples of the offered goods, a catalog is enough.
This is a mistake, the client wants to see how the sofa or bed will look in real life, and not in the picture, before purchasing it.
The optimal ratio of price and quality - these are the secrets of the success of the furniture business, and for this you need to find a good supplier.
Keep track of customer sentiment.
For example, a few years ago, the sale of upholstered furniture brought the greatest profit to businessmen.
Today the situation has changed: customers are increasingly buying beds, items for children's rooms and the living room.
At the same time, owners of restaurants, sports clubs and other establishments are actively buying sofas and armchairs, given that their customers want to place them comfortably.
Arrange furniture in your store so that the customer can view each item from different angles.
No need to try to squeeze as many samples as possible into a cramped room.
Either expand the area of the premises, or reduce the range of goods.

If you are going to open a furniture store from scratch, then you should decide on its format.

There are several types of establishments in the furniture business:

Standard furniture store.
The area of such a salon is not less than 300 squares.
Typically, such an institution presents samples of furniture for all rooms of a residential building, offices, etc.
Exhibition salon.
In such a store, exclusive samples are presented, for example, designer furniture.
The client cannot purchase the products displayed here immediately, he must wait until they are made to order.
The cost of production is high, so you need to focus on attracting wealthy customers.
Furniture hypermarket.
The area of such a store is at least 1 thousand square meters. m.
It fully justifies its name, because here the client can purchase everything that belongs to the “furniture” category: from a high chair to a designer bedroom set.
Its opening requires huge capital investments.
Specialized furniture store.
That is, you choose one direction: to sell furniture for an office, or a bathroom, or a bedroom, etc.
The advantage of such a business is that you do not need to have a large start-up capital, the disadvantage is the presence of a framework in the formation of the client base.

Naturally, every entrepreneur is interested in returning capital investments as soon as possible and starting to earn money.

This can be done in only one way - by attracting as many customers as possible.

In order to have a good monthly profit immediately after opening a furniture store, you need to take care of its advertising campaign and competitive advantages.

Interesting fact:
The bed as an element of furniture appeared in Russia only at the beginning of the 17th century. And they became widespread under Peter I. Before that, people slept on a bench or stove.

The level of competition in this area is extremely high, so you need to make sure that your store is different from other furniture stores.

You can stand out:

A rich assortment of goods.
The more options you offer a customer, the more likely they are to buy from you.
Reasonable pricing policy.
Of course, you can open a luxury furniture store and focus only on rich customers, but it is much wiser to stick to an average price policy, while offering a quality product.
Impeccable service.
Your sales consultants should be extremely polite and competent, be able to find an approach even to the most problematic client and answer his, albeit not too smart, questions without nerves.
discount program for regular customers.
If a buyer has purchased a lot of furniture from you in order to completely furnish a house or office, then give him a discount.
Yes, and discount cards are still popular with customers.
Promotions and sales.
On the eve of the New Year holidays or in another period favorable for sales, it is reasonable to drop the prices of stale furniture in order to revive trade.
Nice bonuses.
For example, free delivery or designer consultation at your expense if a client has purchased furniture from you for more than 100,000 rubles.
The convenient location of your furniture store, so that you do not have to get to it for half a day.

If you are opening a furniture store from scratch, then you should make sure that people know about it.

This can be done with the help of a well-conducted advertising campaign on radio, television, in print media, on Internet resources.

But this may not be enough, so you should make sure:

distribution of leaflets in places of the greatest concentration of people;
buying space on banners so that as many drivers and pedestrians as possible can see your ad;
creating your own website potential clients could learn about the range of goods of your store and pricing policy;
creating a group of your furniture salon in social networks.

It is very important to consider opening your store.

Decorate the entrance with balloons, invite a good presenter and DJ, advertise that a new furniture store is opening soon. On the opening day, you can give a 20% discount on all products or an interest-free installment plan for the purchase of furniture.

It is important that all the residents of your city who come to like not only the opening, but also your store. So they can turn from onlookers into regular customers.

In fact, opening a furniture showroom is not so different from, for example, opening grocery supermarket or other type of business related to trade.

You will need to go through a standard procedure: registration, search for premises, its equipment, recruitment, search for suppliers.

You should start with the first two stages: the registration procedure and the search for premises, then everything else.

In order to open a furniture store, it is enough to register as individual entrepreneur, although you can choose another form - LLC.

Then you become registered with the tax service, choosing the form of taxation, it is most reasonable to choose - UTII.

When preparing documents, be sure to indicate OKVED codes corresponding to the type of your activity. If you are only going to sell furniture, then code 52.44 will do. If you plan to make furniture yourself, then also indicate codes 36.11–36.14. In case of interest in wholesale trade, this should also be indicated with a special code 51.15.

Immediately think over in which direction your furniture business will move in order to indicate all possible OKVE codes. Otherwise, it will be difficult to change the documentation.

In addition, you will need to obtain permission from Rospotrebnadzor, from the fire service that your premises are ready for use, a sanitary and epidemiological conclusion, and you also need to conclude a number of contracts for:

waste disposal;
disinfection and disinfestation works;
destruction of lighting lamps;
cleaning of air conditioning equipment and others.

As you can see, there are enough bureaucratic delays regarding the opening of a furniture store.

If you are new to the business, then it is worth considering hiring a professional lawyer to help with the incorporation process and documentation.

As already mentioned, to open a furniture showroom you will need a large room with a square of at least 300 square meters.

It is better to rent / buy such a room not in the center, but somewhere in a residential area, in order to facilitate the loading / unloading of furniture.

And the cost of renting one square meter in the center can be a bit high for a business that is just getting on its feet.

The premises you have found for a furniture store must meet the following requirements:

have high ceilings;
be equipped with a service entrance through which loading can be carried out without fear of disturbing customers;
have parking;
be away from other furniture stores;
be located in a densely populated area that is easily accessible to residents of other residential areas of your city.

To open a salon for selling furniture, the selected room needs to be renovated if its condition is not too good.

The interior of your store does not require special frills, it is enough to paint the walls in a discreet color, against which it is most advantageous to demonstrate furniture. Take care of good lighting for your salon, so that customers do not have to move in the dark.

If the area of the store allows, then it is better to divide it into separate zones, depending on the purpose of the furniture being sold.

You don’t need to buy special equipment for a furniture store, with the exception of cash register, office equipment for staff work.

Make sure your employees have a service room where they can change, eat, and relax.

And you will also need a truck to deliver furniture to customers, although you can not buy it, but simply hire a driver with your own transport.

Item of expenses	Amount (in rubles)
Total:	150 000 rub.
Cash register	10 000
Office space furniture (table, chairs, lockers)	50 000
Microwave for staff	7 000
Service bathroom equipment	10 000
Laptops (one for salespeople, one for accountant)	35 000
Printer+scanner+copier	20 000
Telephone sets	3 000
Other	15 000

The number of employees of your furniture salon directly depends on the schedule of its work.

If you want it to work seven days a week, then you will need 2 shifts of sellers, movers and cleaners.

If you imagine that your store will work from 10.00-20.00 all days except Sunday and Monday, then you should hire such employees:

	Qty	Salary (in rubles)	Total (in rubles)
		Total:	RUB 103,000
Sales consultants	2	12 000	24 000
Furniture movers and assemblers	3	12 000	36 000
Driver with own vehicle	1	15 000	15 000
Cleaning woman	1	8 000	8 000
Security guard	1	10 000	10 000
Part-time accountant	1	10 000	10 000

The profit of your furniture store directly depends on how reliable suppliers you find.

Here are some tips to help avoid the mistakes of novice entrepreneurs:

You need to look for furniture suppliers at specialized forums, exhibitions, conferences.
Work only with trusted suppliers who have been operating for several years.
Research which brands of furniture customers prefer in order to give customers what they require.
Do not work with suppliers whose reputation is already tarnished.
It is better to work with local furniture suppliers so as not to suffer losses due to the swinging of the dollar.

In addition to the fact that you need to have serious capital investments, you should prepare for the fact that opening a furniture store is not a quick process.

It will take at least six months to get all the permits, find the premises, equip it and establish communication with suppliers.

The amount of investment depends, first of all, on the area of your premises and the cost of renting one square meter.

It is the costs of renting a room, repairing it, installing lighting and a ventilation system that make up 40% of the capital investment of a furniture store, 50% is the purchase of the first batch of goods, the remaining 10% falls on the purchase of equipment and other expenses.

If we talk about the cost of renting a room for a furniture store, then it differs in different localities.

For one square meter somewhere they ask 500 rubles, and somewhere 1,500 rubles.

Since you will be drawing up a contract for a long rental period, you can ask for a discount and rental holidays for at least 1 month.

On average, renting a room for a furniture showroom of 300 square meters will cost you 200,000–250,000 rubles per month.

The markup for 1 piece of furniture is 30–50%.

It is impossible to speak unambiguously about how much profit you will have from your furniture store. The more goods you sell, the higher your income will be.

According to 2014 data, the owners of popular furniture stores in small towns (the number of inhabitants is 500-700 thousand people) have about 2,000,000 rubles per month.

Even if you subtract from this amount the cost of rent, staff salaries, taxes, advertising, the purchase of goods and unplanned expenses, you still get at least 500,000 rubles of net profit.

So you can return the capital investment of the furniture salon in 1 year.

We invite you to watch the video interview.

with the owner of a large Russian furniture hypermarket:

Now you all know about how to open a furniture store.

The main difficulty is to raise capital investments in the amount of 2–2.5 million rubles.

Perhaps you should think about attracting a partner in order to launch a startup as quickly as possible.

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People seek comfort and certainty. They want the work to be built thoroughly and bring in a solid income, they want to start their day in an environment that pleases the eye and meets all needs. The words "quality", "stability", "respectability" are applicable both to a well-established life and to a thriving business. One of the sustainable and promising areas of the latter is the furniture industry.

From a geographical point of view, most of the furniture manufacturing enterprises are located in the Central Federal District, namely in the Moscow region - Moscow and the Moscow region. At the same time, large players tend to stretch the network from the capital to smaller cities.

In the 1990s, the Russian market was dominated by imported products. The period of demand for domestic goods came after the crisis of 1998, when people simply could not afford expensive foreign furniture and preferred Russian manufacturers. A similar trend was observed in 2008 as well.

In 2015-2017, dense development was carried out in Russia, while the total share of sales in the furniture niche decreased by 5-7%. But 2018 promises an increase in demand. It's time to get into business.

Dominate the legion of furniture makers trade organizations Selling ready-made and "made to order" products. Companies operating full technological cycle: design, production of materials, release finished product, the provision of delivery and assembly services is much less. Own production, the maintenance of storage facilities is a costly business.

Furniture is conditionally divided into several categories: household, office and special. Further on the body and soft. The niche of the economy and middle price segments is firmly occupied by domestic manufacturers, but in the premium class, competition from foreign companies extremely high.

To date, on Russian market dominates (in descending order): cabinet, office, kitchen, upholstered, children's, summer cottage furniture, specialized (includes furnishing of public buildings, transport, gardens, parks).

So how do you start a furniture selling business? First of all, you should find out what the buyer is in demand for the current period, what the modern market offers and how to make a profit while avoiding high competition. And then calculate the costs, risks and strategy.

A business plan for the production and / or sale of furniture includes the following mandatory items:

Product type (cabinet, upholstered, office furniture, etc. in accordance with your assortment).
Technological cycle of production, estimated costs, payback periods.
Enterprise financing: own assets, borrowed funds, attracting partners, investors, founders. Salary distribution plan.
Organization of production: rent or acquisition of production and storage facilities, purchase of related equipment, recruitment of personnel and specialized personnel.
Target audience of buyers: wholesale customers, private customers, dealers, retailers.
Realization of goods and services: own retail outlets, individual orders, direct deliveries to wholesale and individual customers.
Advertising and promotion of the company. Sum Money allocated for advertising.
Company registration and legal registration in the appropriate authorities.

Important: in order to avoid unforeseen expenses, each item of the plan should be carefully worked out and calculated.

Who is the potential buyer of the new interior? For the most part it is:

young families;
families with children of school age;
opening firms and organizations;
the elderly, pensioners.

Chinese furniture center project

Retail space can be rented / bought in a large shopping center, a separate building, a room with a separate entrance, etc. The main criterion for selection is patency. It is not so important whether it will be a center or a sleeping area, the key to success is an intense flow of people in this location. It is also advantageous if the store can be seen from the roadway. A bright sign, visible from the road, will reduce advertising costs and attract potential buyers.

A small retail area with several expositions can be played up in the form of an apartment and samples of each room can be presented according to their intended purpose: kitchen, bedroom, living room, hallway. Distribute extensive retail spaces thematically: upholstered furniture, cabinet, glass, wicker.

In order to freely move from object to object and not miss a single sample, the passages should be made spacious, flowing one into another. And do not be afraid of bold decisions! The more outstanding the styles and combinations, the more chances to be remembered and stand out from the mass of typical, hackneyed solutions.

In addition, you can hire a designer and work out the exhibition in all details. After all, if a bedroom is exposed, there should be a bedspread on the beds, bed linen, flower arrangements on the bedside tables, an intricate picture on the wall, dishes with original ornaments in the kitchen, a delightful carpet in the living room that beckons you to take off your shoes and step barefoot on a soft pile . Often, the interior comes to life and is “sold” precisely due to the decor and stylish little things.

The larger the area of \u200b\u200bthe room, the higher the ceilings should be. In any case - from 3 meters. Lighting is of particular importance: it should not blind or distort the color, but it should be enough to see the details.

Why invest in advertising? So that people know that there is a company, it is engaged in the arrangement of residential premises, regularly informs customers about the arrival of new collections, the beginning of discounts and, with well-organized work, thereby attracts a new audience.

You need a website to grow your business. You also need pages on popular social networks, a customer base to which you can send commercial offers by e-mail, printed catalogs with product samples, company brochures. The methods are combined with each other and the optimal one is chosen.

If you have an initial budget, you can contact a marketer who will conduct a detailed analysis of the market, help to highlight target audience and calculate the options for advertising investments with a high probability of payback.

For those who start without a financial cushion, there are plenty of options to make themselves known with minimum investment. A fair number of firms sell furniture “by photo” - they create a page on Instagram or Vkontakte, post pictures of beautiful interiors and offer services for calculating, designing and manufacturing identical goods. And, as statistics show, people order.

If the exhibition area is located on the territory of the furniture center, this is already an advertisement. It's all about the small - an attractive sign and an original exposition. Further development depends on the work of consultants and the quality of products.

If the store is based in a separate building, you should organize a magnificent opening: print leaflets, hire promoters, decorate the entrance and offer pleasant bonuses to the first customers in honor of the start of work.

Work in the furniture industry involves interaction with a number of contractors. First of all, these are manufacturers. The ideal option is to cooperate with the factory directly, but this is only possible if the volume of the order is beneficial to the manufacturer. The plant will not make a couple of cabinets and a kitchen for a small apartment. That's why small firms easier to communicate with dealers and distributors.

When choosing a supplier, the following points are important:

Does the furniture meet the established quality standards?
Do the supplier's capabilities match the technical and design objectives of your projects?
Stability and reliability of the company, popularity in the market, recommendations of large firms.
Warranty terms.

Attention: the supplier must guarantee that the furniture conforms to the declared characteristics, subject to the conditions of transportation, storage, assembly and operation, produce replacement elements of the product during the warranty period to ensure the maintainability of the furniture.

In order to assess the situation on the market, experts advise to conduct marketing research. This does not mean that you need to pay big money, wait for months and rack your brains over a dozen schemes and tables. No, this is a set of data on what and how competitors trade, what are their advantages and disadvantages.

Firms-newcomers, as a rule, are not ready to spend the budget on analytics. Here's what you can do in this case: attend furniture exhibitions. Manufacturers from all over the world present existing and new samples, willingly get acquainted and share professional information. There are many ordinary buyers and representatives at the exhibition retail chains and this is a great opportunity to understand what they offer, what discount system they use and what bonuses cooperation promises.

As a last resort, resort to the help of the Internet and collect all possible information about your competitors there.

In the field retail There are 4 main tax regimes: UTII ( single tax on imputed income), STS (simplified taxation system), OSNO ( general system taxation), PSN (patent system of taxation).

The simplified system of taxation is considered the most popular. For individual entrepreneurs there are no restrictions on the application of the simplified tax system, for an LLC there are a number of requirements for the number of full-time employees, income and branches.

Reference: the tax rate depends on the region, the type of activity of the company and the turnover of funds.

In general, the choice of the system looks like this:

small store without branches - USN
a store with a high, uninterrupted profit - UTII
seasonal trade, exhibitions – PSN
cooperation with legal entities, including VAT - OSNO

Forms of ownership for the operation of a furniture company 2 - LLC and IP. To work with orders from commercial organizations, you need to register an LLC, and if you work only with individuals, it is enough to open the IP.

To register a company, you must prepare the following documents:

The name of the company
opening decision protocol
information about the director and accountant
charter indicating the type of activity and the amount of the authorized capital
Bank details
receipt of payment of state duty

There are few special requirements for the furniture trade. It will be necessary to conclude agreements with Rospotrebnadzor, Rospozhnadzor and MUP Gorenergo.

To launch the project, you need a staff of employees: a director, sales assistants (the number depends on the area and assortment of the store), a designer, an accountant, a customer service manager. It is also necessary to conclude agreements with transport companies and carriers.

Employees should be officially registered in accordance with the provisions of the Labor Code of the Russian Federation: sign labor contract, an order for employment, create a personal employee card and make an entry in the work book.

The usual markup on furniture is +/- 50%, there are models with a 100% markup and more. During the promotions, discounts are set at 20%, 30% and reach up to 50%. The maximum discount is given in order to quickly sell stagnant goods and purchase a new collection.

Offers that guarantee personal benefit to the client work great: interest-free installments, low-interest loans, free delivery, check-out or cashless payments.

Working in the same area, entrepreneurs closely monitor each other. One of the ways to influence the consumer market is dumping - an artificial price reduction. Many companies, in order to survive competitors and capture a niche, put price tags below the cost of goods, thereby causing people to feel "there is a scam around, but these are honest." But sooner or later, the cost will have to be raised, people will react negatively and again go looking for somewhere cheaper. How to deal with dumping? Become not competitors, but colleagues and, on a contractual basis, agree on a system of discounts that will be attractive to customers and enable sellers to earn.

How to thread an elephant through the eye of a needle? Or applicable to furniture: how to present the maximum number of collections and samples of goods without investing a single extra ruble in rent? Open an online store. Most buyers, before coming to the salon, look for and select models on the Internet. Many do not even reach the salon and make a purchase online - a photo of the product from various angles, descriptions, guarantees and manager's consultations are enough.

The larger the range, the more calls come in with questions. That is why it is advisable to organize the work of a call center and hire specialists who will competently advise and lead the buyer to miscalculations and orders.

By tracking the behavior of buyers on the site, you get pure statistics on which models are in the highest demand, where, on the contrary, there are obvious shortcomings in everyday life. Based on the information received, it is possible to correct the work of a real salon, open additional points and exhibit a guaranteed in-demand assortment.

With the growth in demand and turnover, it makes sense to open new salons, expand lineups. Many large enterprises make bets on the regions and open branches in the region and nearby cities.

No matter how volatile the economic sphere, fashion, the behavior of competitors, service remains the main thing in any business. I would like to return to a place where the service is high quality, fast and friendly. Properly built communication, clear work of employees within the team and following current trends will help you survive and flourish under any circumstances.

The post has been changed:

Despite the presence of a constant huge demand in the furniture sales market, most start-up entrepreneurs, and experienced businessmen, too, do not even consider this option as possible to create successful business considering that the furniture market is already oversaturated with supply. "Frightens" also the price of "entry ticket" to the business, long terms payback and high level of competition. Is this really the case, or can the question of how to open a furniture store from scratch be considered from a different angle?

Brief business analysis:
Business setup costs: 3-7 million rubles
Relevant for cities with a population:from 10 thousand people
Situation in the industry:high competition
The complexity of organizing a business: 4/5
Payback: 1.5-2 years

How to open a furniture store, how to start such a complex business, how to avoid the mistakes common to novice entrepreneurs? First of all, you need to decide on the format of the furniture store and conduct a thorough marketing research.

What are furniture stores?

Of course, each type of store requires its own rules of operation, various investments and other factors that must be taken into account when determining the format of trade.

When choosing the type of store, it is necessary to take into account economic indicators in the region and the country as a whole, the purchasing power of the population in a particular locality, the presence of competitors nearby.

Currently, almost any major furniture chain offers those who wish to create a business under their own brand. What does the franchise buyer get? First of all, it is a comprehensive support expressed by:

in providing finished business plan furniture store;
in providing samples of furniture;
assistance in staff training;
some advantages when obtaining a loan for organizing and / or developing a business.

What, in turn, is the buyer of the franchise obliged to do?

Make payment for the use of the franchise within the terms specified in the contract;
clearly comply with all the conditions for granting a franchise (these may be requirements for premises, employees, doing business, etc.).

Working on a franchise imposes certain obligations on the entrepreneur, but many people like this approach to doing business with its stability and relative safety. Relative, because in fact, some franchise companies often do not fulfill their obligations under the contract, and the businessman receives the promised support only in words. Therefore, the choice of a franchise must be approached with full responsibility.

Another format of a furniture store that deserves attention is an online store. Internet shopping has already become very popular in big cities, while online shopping is still treated with caution in the regions.

To open an online furniture store, you will need an amount several times less than to create an offline outlet. What is required to open an online store?

First of all, this is a website.
Premises for storing goods - at the discretion of the business owner.
Availability of own delivery service or contract with a third-party service.
An office space that will house operators who take and process orders, answer customer calls, and other employees.

Dropshipping is interesting new format trade, in which the seller only accepts orders for the manufacturer, while acting as an independent legal entity or individual entrepreneur. In this case, the manufacturing company often bears the costs of warehousing, delivery and all other expenses.

The entrepreneur can only take orders in his store and send them to the factory, receiving his legitimate commission.

Of course, having only catalogs available to present furniture products to customers, it is unlikely that it will be possible to attract many customers. Therefore, one or two samples of furniture are still worth putting on display.

The supply of goods is the most difficult aspect of any business, unless, of course, you are a direct manufacturer. When choosing a supplier, it is especially difficult to trade via the Internet and according to the dropshipping scheme. If in the first case the seller still somehow contacts the supplier through rare personal meetings, then in the second situation the seller often never sees the manufacturer.

Relying on the decency, responsibility and reliability of partners in our time is a huge luxury that a sane businessman cannot afford. Therefore, first of all, you need to look for reviews about the manufacturer. And not only reviews of those who worked with this supplier, but also customer reviews about the quality of the product produced by this company.

After all, the main claims end consumer most often relate to the quality of the purchased goods. And the demand, as you know, will be from the one who took the order and promised the client “mountains of gold”.

So, what should be considered when choosing a business partner?

Manufactured products should stand out in the general furniture market not only for their good quality but also at affordable prices. Which is better: to make only two sales of 50 thousand rubles each in a month, or 15 sales of 20 thousand each?
You need to look for reviews about possible suppliers on the Internet - on various sites and forums. However, you should not blindly trust what is written, it is quite possible that these reviews may turn out to be custom-made. The best option is to personally communicate with organizations that have worked with this supplier.
Choose companies that have proven themselves and have a solid work experience in the furniture market. You should not contact new companies without serious recommendations, even if they offer super favorable conditions for cooperation.
It is better to try to work with firms that produce furniture from domestic raw materials and accessories. Companies that use foreign materials in their products are highly dependent on currency fluctuations and the general political and economic situation in the world.
It is better to deal with suppliers who agree to give furniture for sale, who are ready to work in installments and provide other preferential terms.
It is always necessary to request a certificate for the supplied products. Moreover, this should not be a one-time service, but a document on proper quality goods must be for each purchased batch (if the products are bought in bulk). Suppliers will understand this anyway.
If you open a narrow product range store, you should try to deal with one supplier. Furniture trade is not an area where you can rush from one supplier to another. Sooner or later, due to the threat of disruption of contracts, most reliable suppliers may refuse to cooperate. In addition, it will be much easier for any businessman, especially a beginner, to work and analyze work with one partner.

You need to understand that in the low and middle price segment of the market it is difficult to find a manufacturer working with the manufacture of exclusive furniture in a single copy or small-circulation lots. Such things are done either by factories that produce luxury furniture, or by small furniture workshops that work exclusively by order.

Also, you should always keep an eye on new trends. For example, transformable and built-in multifunctional furniture is currently in use. Sales of cabinet furniture remained with a slight drop by several positions only in the low price segment.

Thorough marketing research is the second stage of preliminary preparation when opening a furniture store from scratch. It is foolish to meddle in a niche that is chock-full of offers. Of course, in any business there is always a place for another applicant for a “place in the sun”, but in this case, business promotion will take much longer and cost a lot more.

Despite the not entirely favorable environment for small and medium-sized businesses in the country, sales in the furniture market are growing - slowly but surely. According to experts, this is partly due to the “gloomy” forecasts for Russian economy. People are looking to update furniture now, not sure if it will be possible in the foreseeable future.

In addition, the share of imported furniture on the Russian market fell quite sharply, making it possible for the development of the domestic furniture industry. But even this fact did not increase competition in the market, all because of the same fears of going into the furniture business due to high costs, long payback and high competition.

The decline in mortgage rates led to an increase in demand for real estate, an increase in construction, the number of home purchases in the primary market and, as a result, an increase in sales of new furniture.

What should a novice entrepreneur consider when analyzing competitors?

You need to start with the location of the outlet. Often the choice of location is decisive in sales. There are shops where prices are higher and the conditions are not as favorable as in others, but people go to them. Because the store is conveniently located. Not often, but such precedents do occur.
Pricing policy. Since the assortment of furniture stores is approximately the same and suppliers from competitors located in the same locality are often the same, even a small price reduction can become a serious argument in the competition. Especially for a budding entrepreneur. Who needs to win his client, to make himself a "face".
Terms of the contract of sale. You need to try to include more pleasant “bonuses” for buyers in your work. Carrying out promotions, introducing discounts on certain days of the month (of course, for “stale” products), free delivery within the city, free assembly, lowering the price for climbing to the floor and other “chips” will allow you to stand out from competitors.
Reviews about competitors buyers. This is also an important factor. If the buyer is loyal to the store, he will definitely recommend it to his friends, acquaintances, relatives on occasion.

All the necessary information can be found under the guise of a buyer at a competitor's point of sale by interviewing their buyers. Knowing the main points of the work of competitors, you can build a strategy competition. The “sit and do nothing” option will not work here. The furniture business is a tough industry where only those with the strongest grip remain.

The general scheme for organizing a business selling furniture looks something like this:

Organization stage	Required time	Cost of implementation, rub.
Carrying out marketing analysis	Up to 1 month	Free (subject to independent work)
Choice of store format	Up to 1 week	Is free
Supplier search	Up to 1 month	Is free
Finding a suitable retail space	Up to 1 month	Is free
Conclusion of a lease agreement	Week 1	Depending on the region, from 80 to 800 thousand
Documentation of business (registration of an individual entrepreneur or LLC, registration with tax authorities, etc.)	Up to 1 month	5-8 thousand
Personnel search	Up to 1 month	Is free
Employee training	Up to 1 month	Is free
Solving organizational issues (determining the work schedule, developing a system of employee motivation, a system of penalties, etc.). Development of marketing tools (promotions, discounts, etc.)	Up to 1 month	Is free
Loan funds (if necessary)	1-2 weeks	Is free
Concluding an agreement with a furniture supplier, ordering samples	Week 1	From 600 to 2,000 thousand
Holding repair work indoors and decoration of the trading floor	Up to 1 month	From 50 to 400 thousand
Development of an advertising campaign and the beginning of its implementation	Up to 1 month	From 100 to 300 thousand
Creation, coordination and installation of signboards, billboards and billboards	Week 1	From 20 to 80 thousand
Store opening	1 day	Is free

Most of the stages of organizing a business are carried out simultaneously, so the total timeframe that you can “meet” by opening a furniture store from scratch is about 2-3 months.

In order to open a furniture store from scratch offline, a very significant amount will be required, unlike the online version of a furniture store, franchise work and dropshipping.

In addition to monthly payments for renting a room, you will have to spend a lump sum on the acquisition cash register equipment required for bookkeeping. After - periodically pay for the maintenance of the CCP. You also need to pay salaries to sellers, accountants, loaders and furniture assemblers, and technical workers.

Based on the experience of various furniture stores operating in the regions, opening a store will require from 500 thousand rubles to 1.5 million for every 100 square meters. meters of area. In Moscow and St. Petersburg, this amount increases to 1-2.5 million rubles for the same area.

The question of whether a business plan is needed for a furniture store is a bit irrelevant. Such a complex project is very difficult to implement without a step-by-step guide, in the preparation of which it is necessary to foresee most of the mistakes encountered in this business.

The business plan should guide the novice entrepreneur through all the stages of organizing a business, bypassing the main obstacles that his predecessors met. You can try to write a business plan yourself, using various guides for this. But, firstly, it will take quite a lot of time, and, secondly, it is not a fact that a non-specialist will be able to correctly reveal all the necessary aspects of the document.

The best option is to order the development of a business plan in a specialized company. In addition to guaranteeing the quality of the compiled guide, this can serve as an advantage if it is necessary to provide a business plan to the bank, if you need to take a loan.

As already mentioned, the location of a furniture store can play a decisive role in sales volumes. What conditions should a businessman provide for when looking for the right premises for a retail outlet?

The question whether it will be a separate building or only a part of the area in a shopping center or somewhere else does not really matter. The main thing is that good access roads lead to the building, including for trucks.
It would be better if the store is located on the first floor in the first line of houses on the street.
The location area also does not matter much. For the ratio of price and quality in matters of choosing furniture, people will be ready to go even to the other end of the city. Moreover, provided free shipping purchased goods. But, nevertheless, it will be better if the location is chosen taking into account the categories of potential buyers.
The choice of premises should also be based on taking into account the necessary parameters - a separate entrance (if the store is located in a residential building) and an emergency exit, a ceiling height of at least 3 meters (for the possibility of installing high furniture samples). Standards for lighting (artificial and natural) must also be observed.
After the conclusion of the lease agreement, the premises must be inspected by employees of Rospotrebnadzor and the fire inspectorate, about which an appropriate conclusion will be issued.

In general, the final criteria for finding a suitable store space should be determined by its format. For a furniture hypermarket, you will need a separate large building with warehouses, which is unlikely to be found in the city center. For a luxury furniture store, it is better to be located closer to the private cottage sector. A standard or narrow-focused store can increase visitor traffic due to the location of high-rise buildings and new buildings in residential areas.

By the way, the installation of a shop sign on the building must be agreed with the landlord. And if the store is located in a residential building, then also with its residents, because. house is common property all persons living in it.

There are currently two forms of entrepreneurial activity suitable for organizing a furniture business - use two tax regimes, and what taxes a particular individual entrepreneur pays.

As already mentioned, the total amount required to organize a furniture business depends on the region of the country. On average, this figure is up to 10-15 million rubles in Moscow and St. Petersburg for a store with an area of up to 1,000 square meters. meters, and 3-7 million rubles - for other cities and regions.

Profit planning is also calculated based on the specific working conditions and the format of the outlet. But, if we take into account the experience of working furniture stores, in general, furniture stores reach the break-even point by the end of the second year of their work. Given the size of the cost of organizing a business, these are very good indicators.

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Almost anyone can start their own business. The desire to become an entrepreneur arises in each of us at a certain stage of life. At this point, we begin to search, or metropolis, village or town. The most important thing is to find a business that would bring not only profit, but also pleasure.

Surely each of us bought furniture and household appliances and certainly faced a situation where we had to choose between price and quality, a finished product or made to order according to individual measurements. Accordingly, we can conclude that all stores are conditionally divided into several types, differ in format, price category and assortment.

Therefore, first of all, a novice entrepreneur needs to decide on the format of his future store.

To make it clear, I will guide you through several basic formats of furniture stores.

Furniture shop of narrow specialization. This is an establishment that offers customers a certain type of product, such as exceptionally upholstered sofas, kitchen nooks and chairs. In this niche, this store is considered a full-fledged owner, offering customers a wide range of a specific group of goods. The required area for such an outlet is from 300 sq. m.
Furniture hypermarket. This store provides a wide selection of headsets for the living room, bedroom, office, bathroom. To open such a store, you need a large room, not necessarily in the center, you can even outside the city. Recommended area from 1000 sq. m.
Furniture salon. This establishment differs significantly from its brothers in that it offers a wide range of expensive, luxury furniture from well-known manufacturers. Such stores are visited by people with high material wealth who can afford to buy a sofa for several thousand dollars. As a rule, there are not very many such furniture stores even in big cities. You can order goods there exclusively from the catalog, all furniture in the store is presented only as an exhibition material.
Store-warehouse. Such establishments offer their customers ready-made furniture from the factory. Here you can no longer order a sofa or bed according to individual standards, you can only choose a product exclusively from the proposed grid standard sizes. The advantage of buying such furniture is its cost and the ability to purchase goods in one day, and not wait several weeks to produce it.

It should be noted that the cost of opening a furniture store will directly depend on the chosen format.

In our article, we promised to tell you about how to open a furniture store from scratch. There are several options that you can use individually or all together.

If you do not have enough money to open a business, buy real estate or purchase household appliances, then they can be borrowed without problems. Is it worth it? Dealing with banks is a risky business, but sometimes quite justified. I recommend that you, before making this important decision, think carefully about everything. First, you need to make sure that the business is profitable, determine it approximate dates payback and the level of competition. Once you are sure that you have made the right choice, go to apply for a loan.

Surely many of you have heard about such an opportunity to receive a certain amount for the development of your business. All that is required of you is:

Register with the employment service as unemployed;
Submit proof of income previous place work;
Compose detailed business plan with calculations and submit it for consideration by the commission, which will make its verdict on the receipt of financial assistance or its refusal.

Thus, you will receive free financial assistance for the development of your business. Agree, even a small starting capital will not hurt you.

Another option for getting money and the opportunity to open a furniture business from scratch. Finding a partner or investor is quite difficult, but if you are confident in the profitability of your idea, have developed a detailed business plan to achieve the goal, then you can try to find a person who will agree to financially support your project.

To obtain a furniture trade permit, you should collect and issue a certain package of documents and permits.

The first step is to register with the tax office. Need to apply for registration legal entity(LLC) or individual entrepreneurship.

The second step is obtaining permits from the sanitary and fire service. The store premises must comply with safety standards and regulations. After verification specialized services you will be issued with a permit.

The third step is obtaining permission from Rospotrebnadzor.

In order to sell the goods, in this case furniture, you need to rent a suitable room. As noted above, first you need to decide on the format of the store, after which we can draw conclusions about the required area. After that, the rented premises of the outlet should be repaired so that it meets all fire safety requirements.

As for the location of the store, the same format of the outlet is taken into account here. If you are planning to open an elite furniture salon, then you need to rent a place in the city center, because rich clients will not go to your remote sleeping area. Opening a furniture hypermarket requires a large area on which the store itself will be located, as well as a parking lot and a warehouse. Therefore, it is most profitable to open a hypermarket outside the city or in a residential area of the city, where the rental price is much lower than in the center.

As for the design of the premises, in the case of a hypermarket, there is no need to do any special repairs, it is quite enough to comply with the rules for storing furniture and comply with the requirements of the fire and sanitary services.

If you open a salon of luxury furniture, you should take care of the interior in the room. This store does not need a large area, 30 sq. m., because in such establishments, customers choose all the goods from catalogs and only make and pay for the order. Therefore, there is no need to rent a large room, it is enough to equip a place for employees (table, chairs, computer) and a place for clients (soft sofas).

When opening a furniture store, your main expenses will be paying rent and advertising costs, which will attract wealthy customers. As for profit, you will receive a certain percentage from each order made. In this case, you, as a store, do not invest in the purchase of goods, the costs are borne by the buyer, who pays all the costs. Thus, your salon only provides the opportunity to select and order goods from the catalog and guarantees their delivery.

You need to decide in what format you will work. First of all, you need to create an assortment. There are two options.

Manufacture and sale of products. In this case, your store is engaged in the independent production of furniture and its sale. In our previous publications, we somehow discussed the possibility of opening a furniture and other goods manufacturing business, if you are interested, read it. In this case, production and sale are combined. This is a pretty good way to earn money, but financially costly for a novice entrepreneur.

The second option is exclusively the sale of furniture. This option involves mediation between the manufacturer of the product and the client. Profit a store receives from each order by setting a margin on the product that sells.

Scheme: appeals to a furniture store with a claim

Advertising around the city. Use banners, hand out leaflets with the address of the store in crowded places, attract people with the help of advertisements hung around the city.
Advertising on the Internet. Selling furniture through Internet sites and auctions is a profitable business. Advertise your store on social media by creating a themed group. In addition, be sure to create a website that will contain information about the location of the store, contact numbers for communication, and it will also be possible to view the range of goods sold.
Promotions and discounts. Be sure to use these tricky methods to attract customers. Give discounts to regular customers, expand the range, hold promotions. All this will help to attract more people, and, accordingly, get a lot of orders and a stable income.
The furniture trade business is no different from the one we wrote about earlier. In this other case, you work as an intermediary between the customer and the manufacturer. It is important to acquire connections, the necessary contacts and build a customer base. Only then will you succeed.

Don't be afraid to start your own business!

The furniture market in Russia is vast, new enterprises survive if they find a free niche in a particular region. It is important to consider that the competition is lower in the low and medium price category. The volume of sales depends on the size of the settlement. Experts believe that it is profitable to produce furniture in a settlement with 500-800 thousand inhabitants. It helps to reduce costs, keep demand at the desired level and reduce the impact of competition.

Experts' forecasts are encouraging - small and medium-sized furniture business will reach 75% in the coming years. The most rational are small workshops that manufacture economy and middle class furniture of the same type to order.

The benefits of the workshop include:

small initial investment (900-1,300 thousand rubles)
no need for large areas
manufacturing process flexibility
ease of assortment change
the opportunity to become a monopolist in a separate niche

Manufacturing to order avoids the negative effects of competition. Low cost finished products accelerates sales, which makes it possible to quickly return the initial investment.

But when choosing, it is necessary to take into account the disadvantages. If the furniture is made by hand, creativity and large temporary are required. A small assortment can quickly saturate the market. But the shop a good option for initial stage. How to promote the furniture business in the future depends on the circumstances. You can often change the range or expand production.

It is not worth buying a room for a workshop. Location (entrance), temperature (18оС) and humidity level (up to 70%) are important. This means that a ventilation and heating system is needed. Under adverse conditions, both raw materials and finished products can be damaged. The area should be enough for production, warehouses and premises for administration.

Equipment for the workshop is purchased semi-automatic:

panel saw (manual feed) with cross and longitudinal cut
drilling machine for drilling open and blind holes
grinder machine
edge banding machine

In the manufacture of furniture to order, small tools are also needed: cutting devices, punchers, screwdrivers, drills, drills, knives, etc.

Reaches 25%, the average payback period is 2-2.5 years.

A furniture store can be of various sizes:

from 300 m2, s narrow specialization(a wide range of one group of goods)
from 1,000 m2, a hypermarket with a wide selection of goods from different groups, warehouses and parking lots
salon in the city center with luxury goods for wealthy buyers
warehouse-shop of finished furniture from the manufacturer

The premises for the hypermarket are selected in a residential area or outside the city in order to reduce. A hypermarket should have a wide range of goods at various prices (from economy to elite). Efficiency is enhanced by additional services.

The salon is small (from 30 m2), as buyers make orders from the catalog. The room should have a place for employees (tables, chairs, computer equipment) and a place for visitors, equipped with upholstered furniture.

Warehouse furniture sold by affordable price and immediately. allows additional offer order some types of goods according to an individual sketch.

The amount of initial investment directly depends on the type of store. You can make a choice only after a thorough analysis of the market in a particular region. It is important to offer customers something that is not in sufficient quantity.

Shop benefits include:

stable demand for goods
the possibility of opening in almost any city
the opportunity to increase sales by launching an online store

But the competition is high, since such stores already exist in any locality. Initial costs are high regardless of the type of outlet (they can reach 2.5-3 million rubles), since a lot of money is required to purchase goods. If the choice of assortment is unsuccessful, it is likely that the purchased product will be difficult to sell. In the most successful scenario and an extra charge of 20-40%, the initial investment will pay off in 2 years.

Under your own brand, you need from 30 million rubles. This option is a furniture workshop expanded several times. With the arrangement of production with modern equipment, it is possible to achieve a profitability of 15-25% due to the supply of furniture throughout the region and the country.

The pluses include:

neutralization of competition due to the full production cycle and a wide range
purchase of large volumes of raw materials at a reduced cost
more low cost finished products (compared to the workshop)
Consistency of wholesale sales with its own dealer network and well-developed marketing

Factory Disadvantages:

the need for large initial investments
difficulties in choosing premises (large areas are required)
high costs for the purchase of modern equipment
difficulties with (requires special education and high qualifications)
high costs for brand development and advertising due to competition

A furniture factory should be opened if there are large investments and a willingness to wait for returns for a long time.

When looking for an answer to the question of which is better, production or trade, it is important to take into account financial opportunities and personal qualities. If you have skills in plumbing, it is better to start from the workshop. If he is sure that he will be able to manage production, the stage of the workshop is skipped if there is money. For a person who has the ability to trade, the store will be the best option.

All options have advantages and disadvantages, profitability depends on a number of factors that do not always depend on the entrepreneur. Of great importance is the quality of the finished product and economic conditions in the region and country.

You can make money without having a lot of money for an initial investment in a small room. The only condition is the availability of a raw material supplier offering cutting services. This allows you not to purchase expensive equipment. When buying a semi-finished product, components and an inexpensive assembly tool are required. In such a situation, success depends only on the planning of the model and the quality of manual assembly. If the products meet the needs of customers, you can expand production.

Even in a large factory, it is impossible to produce all kinds of furniture. It is important to determine who the product is intended for. It may not be households. In the city there are children's and, public organizations in need of specific products. Each institution needs a special style. In addition, furniture is made not only from wood. Warehouses, banks and medical centers, the chemical and food industries require metal furniture. This is a good option if such products are not produced in a particular region.

When opening a store, you should not start with a large area and a wide range. It is advisable to walk around the already working shops of the city and determine what they offer. There is always a type of product that does not exist. It becomes the basis for the formation of the assortment of a specialized store. The advantage of this approach is the ability to become a monopolist in a small niche.

Furniture is kitchen, built-in, cabinet, upholstered, garden, specialized, for offices or children's and medical institutions. The equipment is purchased after choosing the type of product. The factory requires bulky machines and tools; in trade, a minimum amount of furniture is enough for staff and customers.

If a workshop opens and it is not planned to cut the material on its own, then a hand tool is bought: drills, screwdrivers, grinders, milling machines, a hair dryer, a puncher, etc. Machine tools are expensive, they can be bought later (if desired), when the customer base and sales level are formed rise.

For a factory, equipment is selected depending on what is planned to be produced. For example, in the manufacture of cabinet furniture, there is no need for upholstery tools and compressors. It should be noted that equipment designed for processing chipboards is not suitable for working with natural wood. In the first case, sawing, grinding, milling, decorating machines are required. The slabs are cut with molding machines, drilling and edge processing equipment is required.

IN furniture store it is better to focus on compliance with sanitary standards and the design of the room. attracted professional designer, especially if the outlet is for rich people. Expensive repairs and original exposition are needed. It is desirable to organize a place for customers to relax with the opportunity to drink coffee, tea, buy water. It does not require large expenses, but the level of service increases. In the warehouse-shop, the interior is simple, the main attention is paid to the distribution of products in the halls and sections.

Registration and obtaining the necessary permits

Rental of premises and repairs in it (if necessary)

Recruitment

Purchase of the first batch of goods

The number of users of online stores, including furniture stores, is growing. Websites are available for both manufacturers and merchants. It is important to attract a specialist who can optimize the resource and organize promotion in a particular region. If the site is constantly developed and updated, offline and online traffic increases quickly. If a factory opens, the brand quickly becomes popular, consumers begin to recognize the company.

In third place is the organization of exhibitions with the preliminary distribution of business cards or leaflets, in fourth place are groups in social networks. When writing texts, attention is focused on what interests the target audience:

for buyers of economy class furniture, the possibility of obtaining a loan and receiving discounts, bonuses, gifts, the cost of delivery and assembly is important
middle-income people pay more attention to the popularity of the manufacturer and the environmental friendliness of the product
in advertising for expensive furniture, it is important to emphasize exclusivity: expensive wood, popular brand, custom-made fittings (do not mention strength and durability)

The production and sale of furniture are relatively profitable business areas. The organization requires careful selection and assortment in order to reduce the negative impact of competition.

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