Millions on wheels: how to make money selling Nokian tires. Tire business - your own tire store How to make money selling truck tires

Becoming a franchisee of the Finnish Nokian Tires is definitely profitable if you already have a business that lacks a brand. If you build everything from scratch, then the payback period is unclear

Tire workshop at the flagship Vianor tire center in the Leningrad region (Photo: RIA Novosti)

​Entrepreneur Dmitry Shmatov from St. Petersburg rebuilt his car service center into a tire center under the Vianor brand in 2010. Investment of 10 million rubles. (a third of which was compensated by the franchisor) he recaptured in just over two years. Twice a year, when motorists “change their shoes,” the monthly revenue of his tire center is about 1 million rubles, and out of season it is half as much.

Vianor in numbers

$800 million Nokian Tires has invested in its plant in Russia since 2005

1429 tire centers around the world are part of the Vianor network

411 Vianor centers operate in Russia

26% Nokian Tires sales are in Russia and the CIS

37,4 billion rubles helped out Nokian Tire LLC, which sells Nokian tires in Russia, in 2014

Source: company data, SPARK

Franchisor's view

Finnish tire manufacturer Nokian Tires has one of the largest branded networks for the sale of tire products in Russia, operating under the Vianor brand. According to the company, the network now includes 411 tire centers, of which only two are owned, and the rest are open as franchises. In 2015, 35 points opened, and 15 stopped working.

According to the general director of Nokian Tires Russia, Andrey Pantyukhov, in order to become a franchisee, the company needs to pay a one-time entrance fee of 60 thousand rubles, and then pay annual contributions to the marketing fund - 25 thousand rubles. Franchisees enter into a commercial concession agreement with Nokian Tires for a period of five years. "Usually, tire centers franchises are opened by people with experience in this business,” explains Pantyukhov in an interview with RBC.

The requirements for the premises of a tire center are quite stringent, since Vianor positions itself as a premium network. “There must be a convenient location for clients, convenient access, there must be parking and a recreation area for clients,” Pantyukhov lists. The area of ​​the sales area must be at least 45 square meters. m, warehouse - from 100 sq. m. The franchisee must agree with the company on the external and internal design of the center. Nokian Tires recommends to its partners several agencies that are familiar with the requirements to carry out finishing work.

“A partner’s investment can be small - within a few hundred thousand rubles - and consist of upgrading an existing tire center,” says Pantyukhov. — If a tire center is built from scratch, investments can range from 40 million to 100 million rubles. — depending on the format, area and number of tire service stations.” To help a partner at the start, the company provides him with free financial support in the amount of 500 thousand rubles. for the first open center and up to 2 million rubles. for subsequent ones. In addition, Nokian Tires, at its own expense, supplies the franchisee with signs, sales and tire fitting equipment (it remains the property of the franchisor, and in the event of termination of the contract, the franchisee must return it or buy it back).

Nokian Tires compensates franchisees for half of the costs of advertising their tires. She provides free uniforms for salespeople and provides free sales training twice a year. In addition, for marketing support of franchisees, for which they pay a nominal 25 thousand rubles, Nokian Tires gives them all sorts of pleasant little things - fountain pens with Vianor symbols, sweets, sun shades for cars, ice scrapers, small bags, key rings, flavors . “Souvenir products are given to customers free of charge and are very popular among them,” Vianor franchisee Dmitry Shmatov from St. Petersburg tells RBC.

The main requirement for Vianor franchisees is to provide a multi-brand product line for the buyer, which will be dominated by Nokian Tires sales. Thus, within five years, new partners must increase the share of both the premium (Nokian Hakkapeliitta, Nokian Hakka) and mid-price segments (Nokian Nordman) to 60% of tire sales in the center. Nokian Tires does not control the selection of other brands in the line of partner tire centers, but they must be in stock. “We can sell tires of any brands, but Nokian tires are our priority,” Alexander Makarov, manager of the Vianor tire center in Mezhdurechensk (Kemerovo region), confirmed to RBC.

In addition, Nokian Tires sets a minimum recommended sales price. The franchisor checks the centers for compliance with the requirements: he sends secret shoppers who monitor the assortment, prices and ensure that Vianor sellers primarily offer the Nokian brand.

Nokian Tires does not track financial indicators franchisees: it is impossible to bring more than 200 cities across Russia where there are Vianor centers to a single denominator, explains Pantyukhov. But the company proceeds from the fact that any tire center must sell at least 1.5 thousand tires per year, which usually gives sales of about 8 million rubles. “These are minimum levels - a large number of network members, especially in large cities, have turnovers that exceed these figures by an order of magnitude,” says Pantyukhov.


Franchisee's view

Commercial director of the Vianor tire center network in Barnaul, Dmitry Baginsky, believes that working with Nokian Tires is profitable. “They themselves are looking for partners in the regions and offering interesting terms of cooperation,” he told RBC. Baginsky opened the first center under the Vianor brand in Barnaul in 2008, having converted an existing tire shop, and now has four points under his management. Investments in the latter, built from scratch and opened in December 2014, were about 60 million rubles. It has an area of ​​about 1 thousand square meters. m there is not only a tire service, but also a large shopping room, and a warehouse.

Shmatov from St. Petersburg already owned a car repair shop when he decided to add a tire shop and shop to it in 2010; since he already had land, communications and part of the buildings, investments did not exceed 10 million rubles. He returned them after just over two years of work. Alexander Nakonechny from Novosibirsk says that the refurbishment of the existing center (without significant construction work) will cost 1-2 million rubles, which can be returned within six months.

The revenue of tire centers is subject to seasonality: in the high season (March-April and October-November), when there is a massive “re-shoeing” of cars, it can differ significantly from the low season (the remaining eight months of the year). Shmatov from St. Petersburg talks about 0.5 million in the low season and 1 million rubles. per month in high, and Baginsky from Barnaul - about 2.5-25 million rubles. for a tire center with an area of ​​1 thousand square meters. m. Such a big difference is explained not only by the surge in tire sales and demand for tire fitting. Oleg Khryashchev from Dmitrov near Moscow says that the conversion of buyers of new tires into tire service clients reaches 90%. “Almost everyone who buys tires prefers to have them installed there,” he tells RBC. - But Additional income depends on the number of tire service stands: if you have only one post, then all customers cannot be offered to “change their shoes.” A representative of the Kirov company Regionshina says the average revenue of the Vianor center is 2-3 million rubles. per month, Nakonechny from Novosibirsk - about fluctuations of 1.5-2.5 million rubles. per month. “In the off-season, the tires generally stand, the rest of the goods work,” says Khryashchev from Dmitrov. According to his estimates, in the low season “non-tires” (oil, accessories, spare parts) can bring in up to 40% of revenue - twice as much as in the high season.

Nokian Tires does not control the markup. “In the best of times, our markup is 10-15% over the minimum price,” says Nakonechny from Novosibirsk. — When the season ends and many are left with leftovers, price anarchy begins—a holiday for the client. Traders go down to 5%, and some probably sell at the purchase price.” Shmatov from St. Petersburg says that some tire brands provide retailers with a retrobonus of 10-15% of sales volume. Stores, knowing that they are guaranteed to receive a percentage of sales, sell such tires at the purchase price.

Not a single Vianor franchisee wanted to give absolute profit figures: most talk about an average annual figure of 10-15% of revenue.

Additional discounts from the manufacturer allow you to increase the profitability of your business. According to Baginsky from Barnaul, with a certain sales volume (“several thousand tires per month”) Nokian Tires allows you to buy tires directly from the plant in Vsevolozhsk, bypassing distributors, which significantly reduces costs, since the manufacturer pays for the delivery of tires. “Reducing logistics costs allowed us to save 2.5% of the purchase price, which we paid for delivery to distributors,” says Baginsky. For partners who buy tires directly from the company, other concessions are possible, such as deferred payments.

Only large partners have the opportunity to purchase directly from the manufacturer - from a thousand tires per month, complains Shmatov from St. Petersburg. However, according to Baginsky, with smaller volumes this is not profitable: “The truck assumes a volume of from 800 to 1200 tires, with smaller volumes no manufacturer is interested in this.” There are no restrictions on the volume and frequency of purchases from regional distributors (35 across the country). “During the season - in October-November and March-April - you can purchase tires once a week,” says Shmatov from St. Petersburg. Out of season, he usually makes purchases once a month.

Most franchisees easily comply with the requirement of a 60 percent share of Nokian Tires products in sales. In Mezhdurechensk and Kirov, the share of Finnish tires even reaches 70%, but Nakonechny from Novosibirsk says that in the capital of Siberia even a share of 40% is considered a good indicator. “Other brands, like Bridgestone, have historically thrived in our region,” he explains. According to the entrepreneur, Nokian Tires understands deviations from standards - competition with other brands is quite high, and no one wants to lose a sales channel.

According to Khryashchev from Dmitrov, a big plus of Nokian Tires is the extended warranty on tires. “We change or repair tires for free, regardless of the nature of the damage: a hernia, a rupture, a puncture that cannot be repaired,” he says. The warranty is unlimited as long as the tire is subject to use (tread height not lower than 4 mm). All expenses of the franchisee warranty work Nokian Tires compensates.

There used to be a markup!

Franchisees interviewed by RBC named increased competition from online stores as one of the main difficulties in the tire business, which led to a several-fold drop in the markup on Nokian Tires tires. “Six years ago we had a markup of 40-50%,” admits Baginsky from Barnaul. In addition, branded tire centers began to lose customers due to the fact that products began to be sold in hypermarkets at minimal prices, noted two entrepreneurs interviewed by RBC. “Hypermarkets really “squeeze all the juice” out of entrepreneurs, but in the case of Nokian this effect is less noticeable, since the company controls the minimum price for its products there too,” notes Shmatov from St. Petersburg.


* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize an automotive goods store in Novosibirsk. The store is located in a residential area with a high population density; there are no similar stores in the immediate vicinity, which is the basis for the competitiveness of the enterprise. The range of goods is relatively limited: consumables and materials, suspension parts. All products are non-original, but are licensed analogues of the original ones. Price category – economy and standard.

Against the backdrop of falling solvency of the population, sales of new cars decreased, which led to an increase in the average age of the vehicle fleet. Many vehicles require more frequent maintenance and repairs. In addition, there is a shift in demand towards non-original parts due to their greater affordability.

Table 1. Project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

In 2016, the number of cars in Russia exceeded 56 million units. Of these, 44 million are passenger cars, more than 6 million. trucks, 890 thousand buses, 2.2 million units of motor vehicles, more than 3 million trailers and semi-trailers. Motor transport remains one of the most popular means of transporting passengers and goods.

At the same time, almost 50% of all vehicles operated in Russia were produced before 2005, which means the need for frequent maintenance and repairs. Economic crisis in the country led to a decrease in the solvency of the population and an increase in the market for used cars while the market for new ones declined. This has impacted the auto parts market to a large extent.

A distinctive feature of the automotive spare parts market is its high degree of closedness for evaluation due to the high share of counterfeit and smuggled products.

The auto parts market for used cars in 2014 in physical terms grew by 2% compared to 2013, however, due to the devaluation of the ruble, the market volume in monetary terms decreased by 1%. In 2015, in physical terms, the market also grew by 2%, but the decrease in revenue was already about 3%. Total revenue, according to experts, amounted to 22 billion dollars. At the end of 2015, the primary automotive market decreased by 37.5%, which led to a further shift in demand towards parts for used cars.

The most popular categories on the market today are suspension components (which reflects the condition of the roads in the country), as well as lubricants and tires. The volume of the tire market in 2013 amounted to $3 billion, or about 15% of the total volume of the auto parts market. About 10% comes from suspension parts – $2.2 billion.

One of the main market trends has been the desire of car owners to reduce maintenance and repair costs. This is usually done by purchasing spare parts directly from the manufacturer or distributor, bypassing the intermediary - an auto shop, or by postponing repairs until the last minute. Savings can also be achieved by servicing cars in budget auto repair shops, rather than at an official dealer or service center high level. In the last two years, the demand for used auto parts, the cost of which is approximately two times lower than the cost of new ones, has also increased. However, the desire to reduce maintenance and repair costs can become a catalyst for increasing sales volumes, since used and inexpensive products of low quality usually require more frequent replacement or can even lead to failure of vehicle components and assemblies that are in turn will require repair or replacement.

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China traditionally leads among manufacturers of non-original spare parts. Chinese products account for about a third of the market. A large share is made up of smuggled products, as well as non-original parts produced without a license - their number in the total volume, according to experts, is about 70%; The volume of counterfeit goods alone is about a third of the market volume. Mainly Consumables and inexpensive parts - brake pads, filters, oils and suspension parts.

The import substitution policy has led to a slight increase in the production of auto parts - both for domestic and foreign cars - at Russian facilities, but it is not possible to completely cover the need for them. According to experts, talking about import substitution in this segment is pointless. According to RBC analysts, this is due to the fact that domestic enterprises There is no equipment with which to produce high-quality analogues of original spare parts. In addition, the prices of Russian analogues are significantly higher than Chinese ones, with a slight difference in quality.

Due to the weakening of the ruble exchange rate and other negative economic factors There has been a significant increase in prices for auto parts. The cost of some parts increased by up to 100%. Auto parts stores are trying to compensate for this growth through their own profits, but such measures cannot completely contain it.

Figure 1. Rate of price growth for original oil filters for cars of various price categories in 2013-2015, rub./unit.


Figure 2. Price growth rates for non-original oil filters for cars of various price categories in 2013-2015, rub./unit.


Figure 3. Price growth rates for original automatic transmissions for cars of various price categories in 2013-2015, rub./unit.


Ready ideas for your business

Original spare parts reach Russia in the following way: from production to a warehouse in Europe, then to a warehouse in Russia, from where distribution is carried out across official dealers. This logistics scheme excludes the resale of goods on the way to the consumer.

“Gray” logistics involves a different route: goods are delivered through various alternative routes to an intermediary or directly to the consumer. For the most part, supplies are organized from the UAE, since original products are much cheaper there.

Distinctive feature Russian market There are a small number of warehouses for auto parts. Due to the wide range Retail Stores They do not store the entire volume at home, but, if necessary, order the required item from the supplier. This significantly increases the delivery time of goods to the final consumer– up to two to three months.

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There is a shift in purchasing activity towards online stores, which is characteristic of the entire market as a whole. By eliminating some of the costs associated with traditional brick-and-mortar stores, they are able to offer more affordable prices, which is a critical factor today.

According to experts and market participants, the demand for automobile spare parts will continue to grow in the near future, which is associated with the general aging of the vehicle fleet. Most in demand will use spare parts for new and used domestic cars and used foreign cars. Also, non-original parts will be primarily in demand as they are more affordable.

According to a VTsIOM survey, only 6% of car owners are ready to give up traveling by private car, while 64% said they would not give up their car under any circumstances.

Taking into account all the data presented, we can conclude that high degree prospects of the project. The project involves organizing an auto parts store with an assortment of budget and mid-price segments. The product line includes high-demand parts such as consumables and suspension parts.

Store location - Leninsky district of Novosibirsk. Novosibirsk is the third most populous city in Russia (1.5 million people), the administrative center of the Siberian Federal District and the Novosibirsk region. Trade, business, industrial and cultural center of federal significance. Leninsky district is the third largest and most populated district of the city, with a population of 298 thousand people.

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The store is located on a rented space on the ground floor of a multi-storey residential building and has a separate entrance from one of the main avenues of the area, which ensures high traffic of visitors. The basis of competitiveness is the following factors:

    absence of direct competitors in the immediate vicinity

    assortment includes only hot goods, which ensures fast warehouse turnover

    the presence of a direct supplier in Novosibirsk, providing prices on a “wholesale from one piece” basis

3. DESCRIPTION OF GOODS AND SERVICES

The store sells high-demand automotive products. All products are non-original, but produced by licensed manufacturers and are complete analogues of the original parts. Since even with a relatively narrow product line, the list consists of several hundred items, for convenience, product groups and the average bill for them are used in the calculations. The list of product groups is given in Table. 2.

Table 2. List of product groups and selling prices

As market analysis shows, prices correspond to the market average.

4. SALES AND MARKETING

Sales are carried out through the store's sales area. The target audience is car owners living in the Leninsky district of Novosibirsk, mainly men aged 22–60 years, owners of domestic cars and inexpensive foreign cars, who carry out some of the maintenance and repair work themselves.

The competitiveness of the project is based on the demand for the products in the product line, as well as territorial proximity to the consumer. The price in this case is neither an advantage nor a disadvantage, since it corresponds to the average market level.

The store premises are located on the ground floor of a multi-storey residential building with a separate entrance from one of the main highways of the area with a lot of traffic - both pedestrian and vehicular. There are parking spaces in front of the store where you can easily leave your car during the working day, which is important for store visitors.

The entrance is decorated with an eye-catching sign (light box). At the start of the project, promotions are carried out with the distribution of flyers and business cards to car owners parked in the immediate vicinity of the store. Flyers are also distributed along with mail to mailboxes within the Leninsky district. Clients who come with a flyer or business card are offered a discount of up to 10% depending on product group. Advertising in elevators may also be a relevant advertising option.

Promotion trademark the store is also carried out via the Internet, in particular through social media vk.com, ok.ru. To do this, pages are created filled with various content:

    useful information about car care and DIY repairs

    information about market innovations and automaker news

    entertainment content – ​​jokes, funny pictures

    engaging content - competitions, surveys

Direct competitors are located at a considerable distance from the store, which significantly increases the competitiveness of the project. Demand for project products is fairly uniform with minor seasonal fluctuations during the spring and autumn vehicle maintenance period.

Table 3. Planned sales volumes

PRODUCT/SERVICE

AVERAGE PLANNED SALES VOLUME, units/month.

PRICE PER UNIT, rub.

REVENUE, rub.

VARIABLE COSTS, rub.

Brake pads

Suspension parts (struts...)

Timing belts

Spark plug

Accessories

Rechargeable batteries

Wiper blades

Total:

753 525

502 350

5. PRODUCTION PLAN

The store is located in a rented premises with an area of ​​30 m2, of which 15 is the sales area, the rest is a warehouse and utility rooms. All communications are connected, the premises meet the requirements of the supervisory authorities; The room requires cosmetic renovation. Warehouses equipped with racks, a strict labeling and storage system has been introduced for quick search required product.

Trade equipment, including cash register equipment, is purchased from suppliers in Novosibirsk. An agreement is concluded KKM service. Cash register corresponds to the latest legislative requirements for electronic transmission of information to the tax service.

Supplier of goods - federal wholesale company, specializing in automotive parts. The supplier's warehouse is located in Novosibirsk, which allows us to minimize logistics costs and delivery time. It is assumed that the goods will be picked up by the client.

6. ORGANIZATIONAL PLAN

The legal form of the enterprise was chosen as an individual entrepreneur, the form of taxation was UTII. The project initiator is expected to be self-employed and will perform all management functions, handle marketing and purchasing, and also work as a shift salesperson in the store. To perform leadership functions, the project initiator has all the necessary knowledge and skills, has experience in the field of trade.

The entire process of project implementation can be divided into three main stages: preparatory stage, growth stage, operational stage. During the preparatory stage, the premises are renovated, supply contracts are concluded, and a replacement seller is selected. The duration of this stage is one month. At the growth stage, the project develops until the planned sales volumes are achieved. The duration of this stage is 9-10 months. Stage operational activities is not limited in time and depends on the state of the economic situation.

Table 4. Staffing table and wage fund

Job title

Salary, rub.

Number, persons

Payroll, rub.

Administrative

Accountant

Trade

Salesman

Total:

RUB 25,500.00

Social Security contributions:

RUB 7,650.00

Total with deductions:

RUB 33,150.00

7. FINANCIAL PLAN

The financial plan of the project was drawn up for a five-year period (Appendix 1). The plan takes into account all income and expenses of the project, and determines the cash flows of each period. Income refers to revenue from operating activities; other types of income are not provided for by the project. Annual revenue after achieving planned sales volumes – 8.6 million rubles; net profit after taxes – 1.5 million rubles.

Investment costs for the project are 785,000 rubles, of which own funds project initiator - 500,000 rubles. The lack of funds is planned to be covered with a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, loan holidays are three months.

Table 5. Investment costs

NAME

AMOUNT, rub.

Real estate

Warehouse and office renovation

Equipment

Trade equipment and cash registers

Intangible assets

Website development

Rental deposit

Working capital

Working capital

Purchase of the first batch of goods to the warehouse

Total:

785,000 RUR

Own funds:

RUB 500,000.00

Required borrowed funds:

285,000 ₽

Bid:

18,00%

Duration, months:

Variable costs include the purchase price of goods, as well as the costs of transporting them to the store warehouse (Table 6). Fixed costs include rent, advertising, depreciation and other regular payments (Table 7). The amount of depreciation charges is calculated using the linear method, based on the period beneficial use fixed assets and intangible assets in five years.

Table 6. Variable costs

PRODUCT/SERVICE

COSTS PER UNIT, rub.

TRADE MARKUP, %

UNIT COST, rub.

Brake pads

Suspension parts (supports, levers...)

Suspension parts (struts...)

Timing belts

Spark plug

Filters (air, oil, fuel...)

Accessories

Rechargeable batteries

Wiper blades

Total:

11,499 RUR

Table 7. Fixed costs


8. EVALUATION OF EFFECTIVENESS

The project's effectiveness is assessed based on an analysis of the financial plan, cash flows and simple and integral performance indicators (Table 1). To account for changes in the value of money over time, the discounted cash flow method is used. Discount rate – 5%.

The simple (PP) and discounted (DPP) payback period of the project is 11 months. Net present value (NPV) – RUB 1,149,027. Internal rate of return (IRR) – 11%. Profitability index (PI) – 1.46. All these indicators indicate the investment attractiveness of the project. A low discount rate is acceptable, since the main investor is the initiator of the project, for which such a rate of return is satisfactory. The bank receives collateral in the form of purchased fixed assets, in addition financial plan indicates the stability of the enterprise.

9. WARRANTY AND RISKS

To assess the risks associated with the implementation of the project, an analysis of internal and external factors is carried out. Internal ones include:

    incorrect choice of store location, which will affect visitor traffic and loss of income - this option seems unlikely, since the store is located on the main thoroughfare of the area and has parking in front of the entrance; If this option is implemented, it is necessary to provide for the possibility of promptly moving to another location

    incorrect formation of the assortment line, which can also lead to failure to achieve planned sales volumes - it is necessary to constantly monitor sales volumes and warehouse turnover, monitor competitors, and also receive feedback from customers to adjust the assortment.

Main external factor can be considered the emergence of direct competitors in the Leninsky district. In this case, it is necessary to provide for the formation of a pool of loyal customers through High Quality service, as well as through loyalty programs - discounts for regular customers, etc. It is also necessary to provide for the possibility of expanding the range to attract more customers.

In this material:

The number of car owners in Russia is increasing every year. For this reason, a business that is somehow related to the auto industry is attractive to investors. One of the areas of interest in this industry is the trade in tires and wheels. Creating such a project carries the risk of being forced out by competitors, so the entrepreneur will need a business plan for a tire store.

Project Summary

The investor’s goal is to open a tire store in a city with a population of more than 500,000 people. The source of financing is the entrepreneur’s own funds. The point will be located in a rented premises with an area of ​​100 m², of which 60 m² is allocated for a sales area, and the rest of the space is used for a warehouse.

The store is located in a densely populated part of the city near a busy roadway. There is a small parking lot nearby for 4 cars. Working hours: from 9.00 to 20.00, seven days a week. The main source of profit is the sale of car tires of different manufacturers and modifications. An additional source of income is the sale of wheels, hubcaps, and accessories.

Features of the tire business

The modern tire business is no longer what it was 15 years ago. Today, this niche is crowded with competitors, and many entrepreneurs prefer online sales to a real store. Today's consumers value their time, so they often order tires online.

To survive in a tough competition, you will have to present a huge assortment of tires in the store, and this requires a lot of money. The second way to achieve success is to create an online store as additional tool to find customers and increase sales. The third option is to open a tire store and tire repair shop on the same territory.

Advantages of the tire business:

  • demand for the product;
  • the average receipt per sale is 15,000 rubles;
  • constant and stable income.

The disadvantages of the project include its large size starting investments and the influence of seasonality factors.

Market analysis: target audience, competition and risk assessment

Before you take the first steps towards achieving your goal, you need to marketing research. It is important to find out what the demand for tires is in a particular region. A large number of car owners are concentrated in large cities. Each of them has to buy new tires every 2 years when the old ones wear out. Discs are purchased somewhat less frequently, since in most cases they can be repaired.

In a city of 500,000 people, about 100,000 are registered and in operation Vehicle. Even if there are 10 competitors, there are 10,000 potential customers for each, that is, 5,000 sales per year. This means that each store will be able to sell up to 13 sets of tires daily. This is very high rate, taking into account the size of the average check.

TO target audience include vehicle owners living in the city. Of these, 60% are men and 40% are women. These are people with different average incomes age category. Most of the target audience uses their car to earn money - these are taxi drivers, sales agents, merchandisers, employees large companies. Approximately 10% of target audience are SUV owners. These are people with high incomes.

The main risks of the project include:

  • termination of the lease agreement;
  • decrease in purchasing power of the population;
  • increasing the purchase price of tires;
  • natural disaster, fire and other emergencies;
  • the emergence of new competitors in the city.

Organizing a tire sales business step by step

The organizational plan includes several stages of work. The first step is legalization of activities. After receiving the status of an entrepreneur, you can start looking for premises for a store and purchase equipment. Next, you have to find suppliers of tires, create the main product categories, create an assortment and make purchases. Recruiting staff and launching a retail outlet is the final stage of work.

Legalization of business

Suitable for a tire store organizational form IP. To register you need to come to tax office at your place of registration and submit an application on form P21001. Have the following documents with you:

  • passport with copies of all pages;
  • TIN and copy;
  • a receipt confirming the fact of payment of the state duty (800 rubles).

In order for an entrepreneur to apply a simplified taxation system, at which rates of 6% of income or 15% of the difference between income and expenses are available, you will have to write a corresponding application. If this is not done within 30 days from the date of submission of documents, the businessman will find himself in common system taxation, which is characterized by more complex reporting.

Attention! In the case of trading tires and wheels, it is better to choose a tax rate of 15% of profit, since the markup on this product is small - from 15 to 30%.

When submitting documents, you need to select and indicate OKVED codes from the classifier of activities. Suitable for tire shop 45.32.2 – “ Retail automotive parts, assemblies and accessories."

The main requirement for a store location is a good location, near busy highways, in full view of car owners. Tires and wheels are large-sized goods, so you will need a lot of space not only for display display, but also for storing a supply of tires. On the other hand, the larger the area, the more expensive the rent. It is important to find a middle ground here.

The lease agreement must be concluded on long term– its sudden termination will cause damage to the entrepreneur. The next step is to obtain permission to operate the building from the SES and fire service. This process may take 1 to 2 months.

Purchase of commercial equipment

To accommodate large and heavy goods, special racks and shelves will be required. They are installed along the walls or in rows so as to place as many more goods. In addition to this, you will need cash machine, desk or desk for administrator, chair. To provide good lighting you will have to install additional lamps. Raster overlays are suitable for the ceiling; you will need 8–10 of them. To keep records you will need at least a simple laptop.

Search for suppliers and formation of assortment

It is important to find reliable tire suppliers who are willing to cooperate with start-up entrepreneurs who cannot immediately purchase a large batch of goods. The business owner must find out which positions are in demand among motorists and which are not in demand.

The store’s assortment should include tires from different manufacturers, including domestic ones, since they are affordable. Tires differ in season, size, profile height, and tread pattern. Each option must be available to the client. Separate category products are tires for SUVs, which are divided into groups:

  • universal;
  • mud;
  • highway

Attention! You should not buy slow-moving items. They can be delivered to order. This strategy will allow you to avoid stockpiling of goods in the warehouse.

Staff

It is better to hire young men who are well versed in tires for the store sales position. It's good if they have experience in trading car parts. You will need 2 sellers and 2 loaders working on a 2/2 schedule. The administrative position will be occupied by the business owner, and accounting can be outsourced. A cleaning lady is needed to keep the store clean.

Advertising and Marketing

To attract customers to the store, you will have to regularly invest money in advertising. Before opening a tire shop, you need to order a bright sign. Good results can be achieved by distributing flyers in places where the target audience gathers - in supermarket parking lots, at busy intersections. Posting advertisements for tire sales on online message boards will also help you consistently find new customers.

Most The best way promotion is word of mouth. It will work if prices for goods in the store remain at an acceptable level. It’s better to earn less but sell the product faster than to inflate the cost and lose a customer.

Website creation and online trading

Selling tires online – great idea for business. In parallel with the real point of sale it is worth creating an online store that will present the entire range of tires with detailed description and characteristics. Prices for goods on online platforms are lower than in markets or in showrooms, since you don’t need to spend a lot of money to maintain the platform. For this reason, people are willing to order online.

Creating your own website will take no more than 1 month. For this you will have to pay about 60,000 rubles. To promote a store, you need to hire a specialist who will set up advertising in Yandex Direct so that potential clients could get to the site. Monthly costs for maintaining the project will be 25–30 thousand rubles.

Financial calculations

The financial section of the business plan contains calculations, based on which it is easy to find out how effective the project will be. The entrepreneur must compare the expected income with the store's fixed costs, determine the profitability of sales and the time frame for reaching the break-even point.

Investments in the project

The costs of opening a tire store include expenses for:

  • individual entrepreneur registration – 800;
  • arrangement of the premises - 50,000;
  • purchase commercial equipment – 60 000;
  • purchase of an assortment of goods – 1,000,000;
  • advertising – 25,000.

Total: 1,135,800 rubles.

Current expenses

Monthly business expenses include the following items:

  • premises rental – 50,000;
  • wage fund – 90,000;
  • working capital – 500,000;
  • outsourcing – 8,000;
  • advertising – 10,000;
  • tax – 15% of profit.

Total: 658,000 plus tax.

Tire store revenues and expected profit calculation

The average bill for a tire store is 15,000 rubles. Provided that only 2 sales are made per day, the retail outlet’s revenue for the month will be 15,000 x 2 x 26 = 780,000 rubles. To determine net profit, you need to subtract from this amount monthly expenses and tax deductions. Let's do the calculations:

  • 780,000 – 658,000 = 122,000 – the difference between the store’s income and expenses;
  • 122,000 x 0.15 = 18,300 – tax (15% of the difference between income and expenses);
  • 780,000 – 658,000 – 18,300 = 103,700 rubles – net profit of the outlet.

As can be seen from the calculations, selling tires is an economically viable business idea. By making more than 2 sales per day, you can expect an increase in profits by 1.5–3 times. The payback period for the project will be 8–16 months, depending on the number of successful transactions.

Opening a store selling tires requires significant financial investments, the bulk of which will be used to create an assortment of products. The project is quite difficult to implement and involves a lot of risk due to high competition. To stand out from the existing stores in the city, you will have to be flexible. One option is to open a tire repair shop next to the retail outlet. In this case, customers will have the opportunity to immediately install new tires on their car.

Buy a ready-made business plan

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- How to choose tires?

There are a huge number of tires on the market from different manufacturers with different characteristics and prices. It is very difficult for an ordinary buyer to choose correctly what he needs.

Tire production is a high-tech process. It is impossible to produce tires in the “cellars of the Moscow region.”

One price one quality

Among the manufacturers of tires, like other goods, there are well-known names - brands. Manufacturers closely monitor each other's achievements and do not allow their competitors to get far ahead. To say that some are better and others are worse is not entirely true. You can say that all tires are the same if you compare tires in the same price niche. Sellers use the following tactics: the best tire is the one in stock. Therefore, asking which manufacturer is better will not help you make the right decision.

Each product has its own price

Tires are very easy to understand The more expensive the tires, the more famous the brand and the better the quality. All manufacturers offer the lineup tires at different prices in order to cover the entire market, which clearly indicates their quality. Not every consumer is ready to buy expensive tires, just as not everyone drives luxury cars.

One manufacturer different tires

Sometimes you can hear: “I didn’t like this manufacturer so much, I don’t need to offer it to me.” Believe me, just as Mercedes has an “A” class, which you may not like, there is also an S class, which you will be delighted with, and maybe you will be quite happy with the E class. We all know that everything has its price. It's the same with the tires.

A, E and S classes
Mercedes-Benz

Current classification passenger cars developed in the mid-90s. Each class designates a body type.

From Wikipedia

You can't lie on the Internet

None of the tire sellers in the Internet age will sell you an expensively cheap product and vice versa, since there is a risk of losing the client forever.

Conclusion: the choice of tire should depend on your wallet.

If you want to receive Newest technologies tire industry, we will be happy to offer them to you, but neither here nor anywhere else you can get the latest high-quality tire model for three kopecks. Retail network"NA KOLESAKH.RU" is a multi-brand seller. We have everything for every taste and desire!

- How to choose summer tires?

Is it worth it or not to “change your shoes” in the spring? Many people still can’t answer this question and continue to drive on winter tires in the summer. This is especially noticeable when the winter tires are not studded, and the car needs to be sold. It's worse when the tires have studs - you can't ride with them much, since the grinding of the studs on the asphalt will be annoying. Besides that Winter and summer tires have different tread patterns and are made of rubber with different properties. Winter tires are made from softer types of rubber. Therefore, in the summer heat, softening, they lose their performance qualities. Let's just say: all their advantages for winter disappear on summer molten asphalt. Summer tires, on the contrary, are stiffer. As a result, in winter frosts they become too elastic to ensure normal adhesion of the wheels to the road surface.

Thrifty drivers change tires in a timely manner, preserving the properties of the tires, and the service life of the tires increases without compromising safety.

In the figure we see that the most expensive tire costs 9,500 rubles, and the cheapest - 2,201 rubles.

You can move the slider to select tires in different price ranges. The next question to be approached with a cold eye is: “How much am I willing to pay?” Just like you decide in a shoe store, cosmetics store, clothing store and in restaurants. The manufacturer, putting the maximum amount of technology into the tire production formula, spends money on it. The more new technologies and expensive additives are put into a tire, the more it will cost. It is not customary for a manufacturer to sell a low-quality product for a lot of money.

Basic parameters of summer tires

    Price-brand ratio

    Grip efficiency

    Directional stability

    Noisiness

    Comfort

    Controllability

    Wear resistance

    Anti-hydroplaning

    Cornering stability

    Speed ​​mode

None of these parameters can be assessed for yourself until you start using the tires. You can’t judge the level of a restaurant until you try the salad from the menu.

The manufacturer sets a fair price for the product, based on the costs that are invested in the production of a particular model.

A good thing is expensive - this is the rule of the market.

- What are interchangeable tire sizes?

The manufacturer often recommends several sizes of tires of different widths and diameters for one car, stating this in the technical documentation.

The selection on the website “On Wheels.RU” contains all the manufacturers’ recommendations. Having indicated the details of your car, you can safely use information about the interchangeability of tires and, accordingly, rims on the car.

Sometimes professional tuning studios use tire sizes that contradict those prescribed by the car manufacturer. This is done to improve appearance car to achieve a sportier or more aggressive look. Ateliers work closely with manufacturers, receiving confirmation from them for changes in the technical parameters of the car, including tires.

The question is often asked: “Can I install tires that were left over from a neighbor’s car that was wrecked?” Remember, tires are a very important element of the car, on which the driver’s safety primarily depends.

In this case, all the information will be given to you by selecting tires by size on the website. We recommend relying on two sources - our tire selection and the vehicle's technical data sheet. When designing a car, developers calculate, sometimes even empirically, based on operating practice, what tires it should have. By changing tire parameters, that is, by installing larger or smaller tires, you violate the technical specifications. The car may look nicer, but it could put the safety of you and your loved ones at risk. The company "On Wheels.RU" does not recommend that you do this.

Case two, let's call it tuning. We recommend that you contact a tuning studio for a recommendation specifically for your car. Companies that are serious about this should have patents for car improvements. But if you simply “cut your wings with a grinder” and are trying to install tires based solely on your taste, we would not want to participate in this life-threatening adventure. Carrying out technical requirements, you will always be safe.

The company's programmers have developed a “Tire Applicability Calculator”. It is available as an app for Android and iOS platforms. Using the calculator, comparing tires, you will receive information about the change technical characteristics when resizing.

Application
for your phone
or tablet

Selection of tires and wheels by car and motorcycle make and registration for installation services

- How to choose winter tires?

There are some basic tips for choosing winter tires.

Don't expect frost and snow. Change tires as soon as the temperature remains stable around +5. The sooner you do this, the:

  • Spend less
    time
  • More attention
    the seller will pay you
  • The safer you will be
    feel at the peak of bad weather

Winter tire is a car tire specially designed for use in the cold season at temperatures below +7 °C.

From Wikipedia

Are spikes needed?

In the stores of the "On Wheels.RU" chain you will be offered a large selection of tires, but it is quite difficult to choose a product when the buyer does not know what he wants. We have prepared a small test for those who cannot decide which tires to choose. Do not take this as a dogma, but it will help you make your own choice based on the operation of your car. Believe me, if you yourself don’t know what tires you need, how can the seller know about it? There is not always time to carry out the test below during peak sales season.

Answer the questions by choosing “Ш” and “Н/Ш”.

The first studded tires for driving on snow were created in 1933 by Michelin.

From Wikipedia
  1. Minimum temperatures in your area:
    • Not lower than −15 — N/S
    • −15 and below — Sh
  2. How public utilities work in the city:
    • The snow is removed, the roads are watered with anti-freeze - N/S
    • The roads are snowy, the snow is compacted and there is no asphalt visible - Sh
  3. Driving experience:
    • Up to 5 years - Sh
    • More than 5 years - N/S
  4. Where do you travel most often?
    • Only in the city - N/S(but pay attention to point 2)
    • In the city and outside the city - Sh
  5. Does the car have ABC?
    • Yes - N/S
    • No - Sh
  6. Where do you have to park near your home and office in winter?
    • In paid guarded parking - N/S
    • In the yard or as needed - Sh
  7. What type of riding do you prefer?
    • Aggressive, fast, speedy - Sh
    • Calm, on a familiar road - N/S
  8. Vehicle drive:
    • Rear - Sh
    • Front - Sh
    • Full - N/S
  9. Spikes destroy the road surface:
    • This worries me, but I often move in the snow - Sh
    • I want to save the roads - N/S

Count the number of "Sh" and "N/Sh". If you scored more “W”, then studded tires are preferable for you, if “N/W” - order non-studded tires and you won’t go wrong.

If you passed the test and still decided to buy other tires than the result indicated, we respect your independent choice. The main thing for us is that you know what you need.

You can do this yourself without wasting your time on calls, especially during peak seasonal sales.


The seller has enough information to answer where the product is located and whether it is even in stock. To generate the response it uses software, to which the company’s website is also connected. We suggest you use them yourself and not waste time calling and communicating with sellers who do not have time to respond during the peak sales season.

The product listed on the website is in stock. If an item is sold or reserved, it immediately disappears from free sale and, as a result, from the site.

Once you've selected a brand, model, and size, the site will show you everything we have in stock.

What to pay attention to

  • Product availability. The quantity is usually indicated up to 12 pieces. This means that there are 12 or more of these tires in stock. It is better to place an order through the electronic shopping cart to reserve the goods.
  • Quantity of goods. There may be 1 unit left of the product (this will be indicated on the website). Be careful here. If it states that there is only one item left, you should not clarify whether this is true or not. It is not our rules to hide goods from buyers. You should not demand to find 3 more tires or wheels, since you need them. It doesn't depend on the manager. As soon as tires go on sale, they will immediately appear on the website indicating the warehouse or store where they arrived.
  • Where is this product located? You can find out by clicking on the “Availability in stores” link.

This sign marks a product that is in stock

Having selected a product in stock, determine the required quantity and add it to the “Cart”. That's all you need to do. Then the system will do everything automatically and notify you when the goods will be delivered to you or when you can drive up and pick them up at the store.

If you haven't found your tire or wheel size on the website

  • Check that you have entered the correct tire or wheel size.
  • If you selected the size by car, then use the selection by size or vice versa.
  • If you entered all the parameters correctly and the program replied that this size is not available, then we most likely will not be able to help you.

Be sure to leave a comment or write in the “Book of Complaints and Suggestions” about the lack of the size you need.

- What is affected by the year of manufacture of the tire?

The seller will not always be able to accurately answer this question over the phone, since at the time the order is accepted, the tire may be in another warehouse. Let's figure it out on our own. The question is important and often arises among buyers. What is the rule for manufacturers?

Manufacturer's rule: a tire is considered new for 5 years. This means that it can be sold for 5 years from the date of production.

Sometimes this point is confused, believing that 5 years is the shelf life of a tire, but this is not so. There is an official letter from the certification body on this matter. There is no one higher than this institution. Courts accept their expert opinions to conduct cases related to road accidents and various types of damage. It is very rare that tires do not sell out within 2 years, but if suddenly you come across an “older” tire, there is nothing to worry about. According to the Law “On the Protection of Consumer Rights” you can return a product you don’t like.

The company "Na Kolesah.ru" closely monitors its range and release dates of tires. If you were sold or offered a tire in our stores that is more than 5 years old, please contact " Book of complaints and suggestions» located on the website.

- How to view all brands of tires and wheels on the website?

There are two possible options for viewing all product brands.

Catalog

Use the view of all brands presented on the site if you want to get acquainted with the range of tires and wheels that our network sells. To do this, select a product (tires, wheels, etc.), and the site will present you with a full range of brands presented this season. We warn you: this is a very large amount of information - about 15,000 types of tires and wheels. By opening the brand, you can see all the models presented this season that are on sale. Products in stock are marked with green checkmarks. If you open the model separately, you can get more detailed information: size, characteristics, availability, in which warehouse it is, etc. Use this view only if you want to get acquainted with the company’s assortment as a whole. Do not select a product for your car in this way, since what you may like in terms of parameters may not suit your car.

Summer, winter or all-season tires are marked with these icons

Icons for cast or
forged wheels

Selection of goods by car

To view brands of products that fit your vehicle, use select by vehicle or fit by size. Enter your car's parameters or dimensions, and the program will automatically select for you all available brands that suit your car. Don't rush to call. It’s better to “play” with the program yourself and choose the most optimal option, which will suit you in all respects.

- What depends on the country of the tire manufacturer?

Very often, sellers have to answer the same questions from the buyer: “Which is better, Continental or Nokian, Bridgestone or Yokohama?”, “I can’t decide whether to give GoodYear or Michelin?” This is understandable; it is usually difficult for a car owner to understand the variety of brands and models. To answer this question, you need to see through the eyes of professionals what the tire manufacturer market is like, who is the leader and why?

The leader in the tire industry, as in principle in other areas of business, is considered to be the company that sells the most.

The world leader has long been Bridgestone, and the European sales leader is Continental. Although I am sure that among the readers there may be car enthusiasts who did not like the use of tires of these brands. On the contrary, I liked Nokian or Yokohama tires, the share of sales of which in the world is much lower.

Why is that? In fact, the same situation is with any other product. Ask yourself and your friends which refrigerator is the best, which milk is the most delicious, which watch is the most accurate, and you will see: how many people - so many opinions.

The answer is contained in three points:

Manufacturers are in fierce competition. In order for a product to sell, you must constantly improve it and sell it as expensive as possible. Accordingly, as soon as a new innovative tire (and the most expensive one) goes on sale, other manufacturers immediately study what new has been introduced and try to make it even better or, at least, at the same level. The manufacturer strictly controls its production, and if he managed to save on production and labor, this will not change the price on the market for this product, since its quality is impeccable. The only thing that can change the price of a product is competition.

2. Personal connection to the brand

An important argument when purchasing is our personal feeling of comfort from use. We enjoy using a well-known brand, are satisfied with its quality and receive moral satisfaction from it. It also happens the other way around - we expect more and are left disappointed.

We constantly receive all kinds of information that influences our attitude towards brands. Some brand organizes races, another organizes a test drive, another sponsors a charity evening. We ourselves don’t notice how this shapes our respect for the brand. These are very expensive and well thought out marketing technologies.

How we choose any product in the store

We come to the store and see the product we need (for example, a refrigerator). The question arises: can we pay for what we liked, because the manufacturer, releasing the most improved product for sale, sets the maximum price for it. If the price is too high for us, we take the product that is cheaper. The most interesting thing is that the product can be offered cheaper by the same manufacturer. It's just that the more affordable model will lack some of the latest features.

Every manufacturer understands that it is impossible to sell only expensive tires, since the company will have a small share of the large market pie. Therefore, the manufacturer is trying to gain a larger market share, utilize its production more, and sell tires in different price niches. But the cheaper the tire, the less technologically advanced its production.

Let's summarize:

Large corporations have already thought of everything for us, and the most we can do before entering the site is to check the contents of our wallet. Answer yourself this question: “How much am I willing to spend on tires for my Swallow? Choose the size that suits you on the website, and the program will offer several brands and models. At the top there is a “price slider” that will allow you to leave tires only in the price range that suits you. In tires, as in any other product, more expensive means better.

Take what is closest, what you have already heard about, in other words, whose marketing worked better. Remember: Tires from different brands at the same price are absolutely identical in operation. If you have personal operating experience, rely on it. Don't be afraid to experiment: if there are many tires from different brands in the same price niche, take one that you haven't driven yet. Don't be discouraged if you can't get the most expensive tire. Not everyone can afford the most expensive phone, but everyone has a phone, and that doesn’t make calling any less enjoyable.

Sometimes profitable project can help solve environmental problems. Tire recycling as a business: profitability, reviews and business plan with calculations to help a new entrepreneur.

Description

Global volumes of waste plastic, glass and rubber amount to millions of tons. Therefore, the need for enterprises for processing recyclable materials increases every year. The problem is that the equipment for this is expensive.

Treatment plants are even more expensive, without which the plant pollutes with emissions environment nothing less than trash. It is much easier and cheaper to open new landfills for waste disposal, especially in Russia with its vast expanses.

Experts believe that if you focus on small volumes of recycling, tire recycling activities can be economically profitable.

There are several options for tire recycling ideas:

  1. Grinding into crumbs. The resulting substance is used for automobile parts, as a substrate for road construction, for filling sports equipment, and for repairing bridges.
  2. Tire restoration. The worn tread is removed from the tires and a new one is applied. A cold or hot technological method is used. Significant savings Natural resources, because to manufacture one tire “from scratch”, 30 liters of oil are needed, and when manufactured using the retread method - 5 liters.
  3. Pyrolysis. At very high temperatures, fuel, gas, carbon black and steel cord are obtained from tires. The technology is unstable, expensive and takes a long time to pay off.
  4. Complete destruction by burning. This releases energy that can be used in production.

The first two technologies are environmentally friendly; when using pyrolysis and combustion, harmful substances are released into the atmosphere. “Dirty” production will require lengthy and expensive coordination with environmental protection services, as well as the installation of special treatment facilities.

And given the relative innovation of tire retreading and the skeptical and wary attitude of consumers, your best bet is to get into the tire crumb business.

The main difficulties in implementing the project are obtaining raw materials and marketing finished products. In a sparsely populated area there will be problems with both, so production should be launched near a metropolis.

Business plan

The implementation diagram looks like this:

  • registering an enterprise and obtaining permits to operate;
  • study of technology;
  • production location planning;
  • purchase of equipment;
  • purchase of raw materials;
  • hiring workers;
  • sales of finished products;
  • financial calculations.

When working with recyclable materials, competition is insignificant and you don’t have to do detailed market research. Numerous service stations and tire shops are stable suppliers of used tires, and with high construction rates there is always a demand for recycled products.

Download ready business-tire recycling plan can be found at .

Registration and permissions

A tire recycling business can be registered in the form individual entrepreneur(800 rub.) or (4,000 rub.).

Waste tires belong to waste hazard class 4 - low-hazard substances. To carry out activities for the collection, transportation, processing, disposal, neutralization, disposal of waste of class 1-4, a license issued by Federal service on supervision in the field of environmental management.

The validity period of the license is unlimited, the cost of obtaining is 7,500 rubles.

In addition to the license, it is necessary to obtain work permits from the Sanitation Station and the State Fire Supervision Authority.

Technology

The process of recycling tires by shredding occurs as follows:

  1. Collection of tires.
  2. Sorting and selection of recyclable tires. Removing thorns, nails and other foreign elements.
  3. Cutting tires into small pieces.
  4. Loading the material onto a conveyor and then into a special installation, where the rubber is crushed and the metal components of the tire are removed.
  5. From the shredder, the crumbs enter the rotary crusher, where they undergo another stage of grinding and purification from impurities.
  6. To obtain the purest possible rubber, the material is further processed in a separator.
  7. The crumbs are sorted into fractions on a vibrating sieve.
  8. To obtain an especially fine powder, the crumbs are passed through a grinder.
  9. Packaging of products ready for shipment.

For storage in a warehouse, it is necessary to provide room temperature and dry air, since high humidity has Negative influence for recycled material.

Except crumb rubber, during the recycling process, the textile component of the tires and metal wire remain, which can be scrapped.

Room

A tire recycling business should not be located close to residential areas. It is best to rent part of the workshop from industrial enterprise in the industrial zone. In this case, you will not have to deal with bringing the premises into compliance with fire and sanitary standards.

The size of the mini-factory should be approximately 300 square meters. m. to accommodate everything necessary equipment, a warehouse for raw materials, a warehouse for finished products and a change house for workers.

The premises must have proper communications - electricity, water supply, heat supply and sewerage.

Equipment

The most expensive part is purchasing equipment for production. To ensure uninterrupted technological process, you will need the following machines and accessories:

  • equipment for removing the bead ring from the tire;
  • tire cutting machine;
  • devices for grinding rubber into crumbs of different fractions;
  • conveyor for feeding material;
  • magnetic separator – 2 pcs.;
  • air separator;
  • vibrating sieve for different degrees of crumb filtration - 2 pcs.;
  • bunker for collecting crumbs;
  • storage bin for metal wire;
  • dust cleaner;
  • electrical panel;
  • loader.

In addition, you need to purchase:

  1. Containers for packaging crumb rubber.
  2. A vehicle if you plan to independently deliver products.
  3. Workwear and protective equipment for workers.
  4. Computer and office equipment for record keeping.

Raw materials

Worn out car tires for processing you can purchase:

  • at stations and;
  • at large motor transport enterprises;
  • at a recycling collection point, or open your own waste tire collection points.

The big advantage of tire recycling as a business is that the cost of old tires is very low, sometimes you can get it for free, and in some cases you can earn money for recycling.

Hiring workers

Depending on the volume and schedule of work, production will require:

  1. Shift supervisor - 2 people.
  2. Equipment operators - 4 people.
  3. Loaders - 2 people.
  4. Driver - 1 person
  5. Receiver at the tire collection point - 1 person.
  6. Product distributor - 1 person.
  7. Accountant - 1 person.

To save money, some of the functions of accounting, sales and general management can be taken over by the business owner.

Since the business is specific, and workers will have to deal with waste, the company will most likely have a high staff turnover.

Sales of products

The main consumers of the mini-plant are construction organizations and enterprises for the production of building materials. The list of manufactured products that include crumb rubber to improve technical characteristics is quite wide:

  • roofing moisture-resistant coating;
  • railway sleepers and gaskets;
  • filler;
  • shoe soles;
  • road surface;
  • paving slabs;
  • fiber concrete;
  • various rubber products.

Wire from tires obtained as a result of processing is handed over to scrap metal collection points.

Financial calculations

The main initial investment in the idea of ​​a processing business is the purchase of equipment. Manufacturing technology cannot be organized in a handicraft way, so a full set of machines is required to complete the production line.

The amount of capital investment consists of the following costs:

№ Naming of expenditures Amount, rub.
1 Registration costs and permits 10 000
2 Workshop rental (2 months) 100 000
3 Indoor renovation work 60 000
4 Purchase, installation and commissioning of equipment 2 800 000
5 Purchase of vehicles 450 000
6 Purchase of raw materials and materials 50 000
7 Product promotion 50 000
8 other expenses 30 000
Total 3 550 000

The amount of monthly production costs is approximately equal to:

On average, the recycling line can recycle 3 tons of tires per day. From this amount of raw material, approximately 2 tons of crumb rubber and 800 kg of steel cord are obtained. The price of crumbs depends on the fraction, on average it is 17 rubles/kg. Scrap metal is accepted at 6.5 rubles/kg.

There is also additional income from acceptance of tires for recycling from delivery companies, 1,500 rubles/ton. Presumably, this is 20% of the total volume of incoming tires.

The total monthly income of the mini-factory is:

At annual expenses(including initial investments) of RUB 9,010,000. and an income of 14,436,000 rubles, a business with the given parameters will pay for itself in six months.

 

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