What you need to know when opening a cafe. How to open a cafe, where to start? Cafe business plan. Required documents for the start. How much does it cost to open a restaurant

How to open your own cafe from scratch, you will learn by reading the recommendations in this article. The legal aspects of registration of an enterprise are revealed here. Catering that must be foreseen in order to start working correctly.

How much does it cost to open a cafe and how to do it without money?

All calculations for opening an establishment are tied to the quantity seats... So, in accordance with clause 5.35 of SP 118.13330.2012 * "Public buildings and structures", the minimum area of a dining room in a cafe is calculated from an indicator of 1.6 sq. m for 1 seat for a visitor. From these indicators are calculated:

design price;
reconstruction cost;
the cost of furniture, dishes and technological equipment.

The results will constitute the final cost of opening the cafe.

If there is no starting amount, then this is not a reason to abandon the idea. In this case, the only way out is to draw up a very detailed, competent and convincing business plan. With it, you can contact private investors (these can be relatives, friends, acquaintances), place your offer on specialized Internet sites, or take a loan from a bank.

How to open a cafe: where to start?

It is necessary to find a room. There can be 2 ways here:

The easiest one is if you manage to find a variant of the former cafe. Then you can rent or buy it, make cosmetic repairs, renegotiate contracts with all supplying organizations (for electricity, heat and water supply, sewerage), bring in your equipment and work.
If the premises are for another purpose, then you will have to contact the project company. It must be a member of a self-regulatory organization (SRO) for exploration and design work... Conventional design firms cannot do this job. It is important. Together with the design and construction (also a member of the SRO, but already at construction works) organizations, you go through all the stages, including:
- design;
- obtaining permission for reconstruction;
- direct reconstruction;
- obtaining permission to put the facility into operation.

Then in the BTI you need to get a new technical plan for the premises.

Naturally, before this whole long procedure, it is necessary to conclude a lease agreement for a period of more than 1 year and register it with Rosreestr. This is what you need to open a cafe if you are going to sell alcoholic beverages. It is impossible to obtain a license without documents for real estate.

What needs to be done to open a cafe (establishment of an organization and tax registration)

Stage 1

It is better for a cafe to register a legal entity, because only an organization has the right to trade in alcohol (with some exceptions). However, some owners are cunning and the cafe itself is registered as an individual entrepreneur (in order to simplify accounting and tax reporting), and the bar - as an LLC (See. Which is better - individual entrepreneur or LLC (differences)?).

Stage 2

To register, you need to prepare and submit to tax office or multifunctional center package of documents:

application (if the applicant personally submits, then it is not necessary to certify with a notary);
the charter and the protocol on the establishment of an LLC in 2 copies (for the organization);
receipt for payment of state duty (individual entrepreneur - 800 rubles, LLC - 4,000 rubles);
passport (if submitted by a representative, then a notarized copy of the passport);
notarized power of attorney for the representative.

Stage 3

When drawing up the documents, the type of activity is filled in according to OKVED. In this case, these are:

56.10 - activities of restaurants and food delivery services. This is a general block, from which the organization selects a specific code (codes), for example:
56.10.1 - activities of restaurants and cafes with full catering, cafeterias, restaurants fast food and self-service;
56.10.21 - activities of catering establishments with takeaway service.

Stage 4

Decide on taxation. It can be:

main tax regime (OSN);
special modes: STS, UTII, ESKhN and patent (only for individual entrepreneurs).

There is no point in advising an acceptable system here without specific indicators. However, there are some general trends:

Don't know your rights?

If a business brings large profits, then it is easier to go to fixed regimes - UTII or a patent. Since UTII is calculated from the area of the service hall (determined by the BTI passport), and the patent - from the type of activity. And the indicators do not depend on the amounts earned.
If the profit is small, then it is more profitable to be on the simplified tax system, because the tax is calculated on income.

The application for the establishment of the selected regime is submitted together with the documents for registration. Otherwise, it will only be possible to change it in a year.

Stage 5

When providing catering services, cafe organizations and individual entrepreneurs may not use cash registers(Clause 2 of Article 2 of the Law "On the Application of CCP" dated 05.22.2003 No. 54-FZ), but at the request of the visitor a receipt (strict reporting form) or a check made using a check printing machine (CHM) is issued. It does not need to be registered and maintained.

However, if the cafe sells alcohol, then the use of CCP is mandatory.

Stage 6

After receiving all the documents, you should contact the Rosstat body and receive a notification about the statistics codes. You will need it to open a current account.

You don't need to go to extra-budgetary funds. The tax office will transmit the information itself, and you will receive notifications from them.

Finally, a seal is made (optional) and a current account is opened.

What other documents are needed to open a cafe?

In addition to the above general requirements on state registration organization, the definition of the taxation system, tax registration, there are special issues related to the opening of a catering enterprise.

As a rule, alcohol is sold in a cafe. This requires a license for retail sale alcoholic beverages, which is received in the administration of a constituent entity of the Russian Federation (territory, region, republic, etc.) by submitting the following documents:

statement;
copies of constituent documents and originals for comparison;
copy of registration certificate legal entity;
copy of TIN;
receipt of payment of state duty;
a document confirming the availability and full payment of the authorized capital;
a document on the premises of ownership or a lease agreement for a year or more, registered in Rosreestr.

The license is issued for no more than 5 years. The amount of the state duty is 65,000 rubles. in 1 year.

In accordance with Art. 8 of the Law "On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Exercise of State Control (Supervision) and Municipal Control" dated December 26, 2008 No. 294-FZ, organizations providing catering services are obliged to notify Rospotrebnadzor of the beginning of their activities. The notification is sent to the authority in person or by a valuable letter with notification and a list of attachments.

In addition, the cafe is obliged to conclude:

garbage collection agreement;
pest control and pest control agreements;
a service contract with an organization providing fire safety.

The listed documents are presented at the request of inspectors from Rospotrebnadzor and State Fire Supervision.

Thus, opening a cafe from scratch is a rather complicated procedure. The main feature is to bring the premises in line with sanitary standards and rules. However, these are justified requirements, because the quality of catering services affects the health of citizens, which places great responsibility on the cafe owner.

It should also be noted that on the Internet there is often information about the need to obtain other documents, opinions, permits or licenses that are not listed in our material. This data is either outdated or not confirmed current legislation, or are of a dispositive nature, that is, there is no direct obligation to receive extra papers.

Here we will consider the question of how to open a cafe, what is needed for this, what documents, ready example a business plan for opening it.

If you decide to open a cafe, it is important to familiarize yourself from the very beginning with the defining concepts, conditions, and also weigh all your strengths and capabilities. As in any other business, a wise and competent approach is important here even when “laying the foundation”.

The main thing

First of all, you need to know the clear difference between a cafe and a restaurant and other catering places. The restaurant provides its customers with the highest level of comfort and service, as well as a rich assortment of all kinds of dishes, which are often very difficult to prepare and require highly professional skills from the chef. In addition, each restaurant, unlike a cafe, has its own specialties.

Among other requirements put forward for the functioning of the restaurant, there is a branded labeling of devices and other paraphernalia, a unique interior, etc. All this, of course, requires much more effort in maintenance and significant investment when opening.

In the industry, many of the points above are simplified. Mostly, visitors come to cafes to have a snack, drink coffee with sweets and chat in a cozy atmosphere, so no super tasks are required here.

Business plan

We present to your attention a detailed free ready-made example of a business plan for a cafe for this catering establishment. The file contains all the approximate figures and calculations that you will need when opening.

The archive also contains visual charts, thanks to which you can quickly assess your capabilities.

How to open a cafe from scratch?

So, let's take a look at the points of all the information on how to open a cafe from scratch and what you need to open it.

Planning

The first step in opening a cafe is planning the time, volume and budget. If you are not sure about how long your establishment can approximately exist, and also cannot determine its profitability, it is difficult to talk about something further. Therefore, at the first stage, you need to know exactly how much money you are willing to invest in your project in order to open and maintain it. In other words, you need a high-quality business plan and the appropriate specialists will help you draw up it.

Sanitary standards

All the rules that relate to sanitary standards for catering establishments are spelled out in the SanPin 2.3.6.1079-01 standards. Plan to open your cafe from scratch only based on sanitary standards! In no case try to fit your already finished project to them. Unfortunately, we rarely see such an approach of the owners of such establishments. Compliance with these rules is, first of all, respect and love for your customers who bring you money.

Permits and other documents

To avoid unnecessary problems, you need to know in advance what documents are needed in order to open a cafe.

Here is the main list of papers that will need to be collected and processed:

permission to locate an enterprise (in this case, a cafe) in a certain room;
lease contract;
certificate of state registration;
the results of the medical examination by all personnel;
a document on the full compliance of the premises with the necessary sanitary standards (issued on the basis of the previous three documents);
permission issued by fire safety authorities;
licenses for trading activities in a certain territory and, if required, for the sale of alcohol and tobacco products.

The above list of documents for a cafe can seriously scare those who want to start their own business, because, as you know, in the countries of the former Soviet Union not much has changed in terms of bureaucracy and corruption. Here, as they say, everyone uses their skills and connections, but the documentary component still cannot be avoided.

Practical points

Without putting it on the back burner, you need to take care in advance of what equipment you will purchase for the kitchen and main halls, as well as the complete technical equipment your future cafe.

As for the kitchen, it is important to immediately take into account the fact that the main part of the success of the enterprise will depend on the reliability of the equipment. If, for one reason or another, a particular production device fails, this invariably entails a suspension of the work process, dissatisfaction with the customers of the cafe and, in turn, a decrease in profits.

The same goes for the right choice key points of the working area connecting the kitchen staff with the service.

The next step is to select reliable suppliers of products. A balance is important here: not to save on quality (after all, the quality of the dishes served and the reputation of the cafe directly depend on this), but also not to overpay extra money that can be spent on other purposes.

And last but not least: the selection of the manager, kitchen and service personnel. It would be superfluous to note that these should be not only professionals in their field, but also honest, decent people who can be relied on in any, even extreme, situation. You also need to be prepared to timely motivate and reward your employees in order to avoid dissatisfaction and related problems.

We hope that this article on how to open a cafe and its business plan will help you start your own business.

What you need to open a cafe in Russia: choosing a cafe format + advice on the selection of premises + equipment costs + personnel in a cafe + monthly costs + an approximate calculation of payback.

Where can you take a quick break from the heat and the smell of hot asphalt in summer? Where to warm up in winter and hide from the rain in spring and autumn?

Of course, in a cozy cafe, where you can not only warm / cool the body, but also eat and drink while talking with friends. The end can also be marked there. working week or a child's birthday.

It turns out that a cafe is a universal thing that is in demand at any time of the year. Consequently, if there is demand, then there will be a business that can make good money in this niche.

What you need to open a cafe or small restaurant- in our article.

How to start launching your cafe or mini-restaurant?

To open a cafe, you need to remember a simple step-by-step plan:

Analysis of the location (the area where the cafe will be located).
Analysis of the target audience (who will be your main client).
Selection of the format of the cafe (for the needs of this very audience).
Registration.
Staff recruitment.
Equipment purchase.
Advertising campaign.

1) The place you need to open a cafe.

The first three points of our plan can be summarized as “market analysis”. What is needed to open a cafe or restaurant, first of all, is a demand analysis.

Since this business is stationary, then the selection of a place for your institution should be given Special attention... As well as the premises.

The first and the most main indicator for traditional cafes and this is organic traffic: how many people will pass by the institution.

Depending on the average level of income in your region, one institution may have from 5,000 to 20,000 people.

For this reason, where traffic is high, cafes and restaurants literally stand on top of each other and do not burn out, generating good income.

If this is the city center, around which there are metro stations, business centers, various shopping and entertainment centers, etc., then this is an extremely advantageous location. But the competition there is extremely high - most likely, the most best places already rented by someone.

In a residential area of Moscow, 5-6 thousand inhabitants may be enough for the payback of one cafe, but outside the European part of Russia even 20,000 people may not justify the investment.

But here a lot still depends on the format of the cafe / mini-restaurant and on what kind of audience you are counting on.

2) The format of the institution.

Here are 3 examples of a wide variety of cafe formats for different audiences:

Summer cafe.
Youth cafe.
The cafe is a full-fledged restaurant.

Summer microcafé for a couple of tables near a small point of sale can pay off in a week - the costs are minimal, you don't need special permits (you won't cook there), the staff is also not particularly needed (only the seller).

They do not cook anything, and only serve bottled soft drinks and cold snacks such as chips or dried fish. Well, maybe some simple sandwiches. This is the simplest and cheapest version of your business.

However, the summer cafe has its own serious drawbacks.

Firstly, in essence, it is a temporary income. If you have a stall with chips, ice cream and beer, then setting up tables with awnings will not be difficult. But it's not worth starting it as an independent business.

Yes, in warm countries this is one of the most popular options for a simple income, but our winters are not conducive to comfortable outdoor recreation.

A summer cafe can cost 20,000 - 40,000 rubles. per month, and its profitability will be very different. For example, in crowded places (on the highway or in the same market) - the same amount, but per week. However, on the periphery, where there is no human traffic, it is unlikely to be super-profitable.

In addition, you need to get approval from local residents, because cheap alcohol does not attract the most presentable contingent.

Youth cafe with self-service or "anti-cafe" is often much cheaper than the classic one - with waiters, bartender, etc.

Since this option is very flexible, it is impossible to indicate the exact amount of costs.

Classic cafe / mini-restaurant will require three to four tables to open, a couple of waiters, an average menu and no additional entertainment: only food and nothing more. This can be quite beneficial if there are other places nearby where people work or have fun.

However, given a favorable location, a youth cafe-restaurant can be very profitable business... However, not only the location determines its success, but something else as well.

What is needed to open a cafe - a standard one, without any special innovations? That's right - delicious food at reasonable prices.

3) Average check: the way to the client's heart is through the stomach.

For example, there are two cafes / restaurants, in one the average bill is 200 rubles, and in the other - 900: where is the service better? Obviously more expensive.

Here is an example of the average check for Russia in the middle zone:

But you need to understand that the "average check" is like the "average temperature in the ward."

At a traditional cafe / restaurant, the day is divided into peculiar segments of activity and downtime. So, if in the morning, immediately after the opening, the average check can be around 200 rubles. (coffee, bun and salad, for example), then by lunchtime the amount can run up in the amount of 300 - 350 rubles. per person.

You need to prepare for the night more thoroughly, since then the average check reaches 1000 or more. Especially if it's Friday night.

If you cannot decide which cafe / restaurant to open and what prices to set, then hire an agent for economic intelligence. This work is not permanent and is paid accordingly - about 10,000 rubles.

The scout's task is to go through all the establishments in your chosen area, look at their arrangement, read the menu, taste the "specialty" dishes and tell you how to make it better, cheaper, etc.

Registration and preparation of premises

If you know where and for whom you will open a cafe / restaurant, then it's time to officially register.

For simplicity of calculations, let's take the most popular cafe / restaurant format in Russia:

Average check - 400 rubles.
Seats - 50.
The place is near the business center, the area is central, but not historical (no tourist traffic).
Target audience - office workers.

This institution belongs to the middle category, therefore, a status is required to register it.

The fact is that an individual entrepreneur simply cannot get some licenses; there will be special difficulties in registering the sale of alcohol.

Nevertheless, there is nothing overwhelming here. Here's what you need to open a cafe / restaurant as an LLC:

In parallel with registration, you need to deal with the design of the premises. The fact is that some permits need to be obtained before you rent a room to open a cafe / restaurant, and others after, when the room is ready to receive visitors.

So, when everything is ready, checks from the Sanitary Station or the fire inspection may come to you, but the Federal Tax Service checks your documents even at the stage of business registration.

1. Premises for opening a cafe.

So, the premises for our format of a classic cafe / mini-restaurant for 50 seats need to be rented with an area of 150 -160 sq. M.

If we assume that the cost per square meter will be 500 rubles, then in total it will be necessary to pay about 80,000 rubles. per month .

As you can imagine, in the very center of the city rent will be much higher, especially in Moscow, but you can find it cheaper in a residential area.

Finding a room already prepared for a cafe / restaurant is a great success, therefore you need to be ready for a large-scale renovation. Do not forget about the prices for building materials, the cost of finishing the premises, payment to workers, etc.

It is believed that a sufficiently high-quality finish will cost about 300 rubles / sq.m, and the same amount - the services of craftsmen.

That is, 160 sq. Meters * for 600 rubles. = RUB 96,000

However, not everything is so simple ... 160 sq. M is the basic area, but you need to finish not the floor (or rather, not only the floor), but also the ceiling and walls. It turns out 96,000 rubles. needs to be multiplied by three to get 288,000.

Taking into account inflation, we can safely round up to 300,000 rubles. initial investment in the refurbishment of the premises.

Of course, you can get by with a cosmetic repair, then it will be an order of magnitude cheaper, but you do not need it for a closed workshop, which no outsider will see, you need it to open a cafe, which means that the interior should be cozy and attractive for customers.

2. Preparing the hall and kitchen for opening a cafe.

But renovation is not all the work that needs to be done to open a cafe. You need to connect all communications, hood, purchase equipment, etc.

It's worth starting with power supply, without which you cannot work.

It is quite simple to calculate your costs: one socket with wiring and connection to the network costs about 600 rubles. How many sockets do you need - such are the costs. If they are already in the room, then the expense item is removed from the agenda.

Next come water supply and sewerage... Since you have a cafe in the form of a mini-restaurant, both of these points are extremely important for both staff and customers. In the same vein, it is worth considering ventilation and exhaust system on the kitchen.

For convenience, all these data on communications are best summarized in one table:

Category	Details	Cost, rub.
Total		85,500 rubles.
Electricity	20 sockets for the kitchen, hall, storage facilities.	18 000 (600 * 20)
Water supply		17,500 (50 m * 350 rubles per 1 running meter)
Sewerage	Laying pipes of different diameters - up to 50 m	35,000 (50 m * 700 rubles per 1 running meter)
Expendable materials	Mounts, connectors, etc.	10 000
Ventilation	Ventilation ducts, hoods, etc. - up to 50 m	25,000 (50 m * 500 rubles per 1 running meter)

Equipment you need to open a cafe

Let's start this section where we left off earlier - with ventilation. Yes, we made ventilation ducts, but for all this to work, built-in fans are needed. Especially for the kitchen, where it will be impossible to work without ventilation in the summer.

For the hall, kitchen, warehouse and bathroom, you may need 4 - 7 fans, the cost of which can reach 40 - 45,000 rubles.

Note that without good ventilation and hoods in the kitchen, the regulatory authorities will not give you permission, therefore you need to be very careful about this section to open a cafe.

Next, you need to consider the equipment separately for the hall and kitchen, as well as for storage facilities. In the first case, the task is to beautifully serve food and drinks to the guests of the establishment, as well as to entertain them, and in the second, to prepare food, preserve food so that they do not deteriorate, etc.

With the hall, everything is relatively simple. Here you will need tables and chairs for 50 people (plus spare), as well as auxiliary equipment and equipment for entertainment.

Here is an approximate estimate of what is needed to open a cafe in relation to the arrangement of the hall:

Furniture and equipment for the hall	Quantity	Cost, rub.
Total		422,500 rubles
Table	13 pcs.	19 500
Chair	55 pcs.	33 000
Bar counter	1 PC.	150 000
Customer Self-Service Line	1 PC.	100 000
Television	1 PC.	20 000
Special effects system ("color music", spotlights)	1 PC.	10 000
Speakers and microphones (audio system)		30 000
Showcase with cooling function	1 PC.	30 000
Refrigerator for drinks in the hall (with a transparent door).	1 PC	30 000

Furniture and equipment for warehouses and industrial premises that are needed to open a cafe are as follows:

Furniture and equipment for work premises	Quantity	Cost, rub.
Total		269,000 rubles
Production table	4 things.	16 000
Washing	2 pcs.	6 000
Racks for vegetables and fruits	2 pcs.	8 000
Electric stove	1 PC.	50 000
Fridge	2 pcs.	100 000
Freezer	2 pcs.	40 000
Microwave	4 things.	28 000
Frying equipment	1 PC.	15 000
Food scales	2 pcs.	6 000

In addition to all this, you need to buy dishes to open a cafe.

Since we are talking about an average institution for 50 people, this list will be huge:

cooking kettles,
plates for first and second courses,
cups with saucers and without,
glasses (separately for dry and red wine, for champagne and cocktails),
salad bowls,
pots,
pans of different diameters,
glasses,
cutlery for customers and kitchen workers.

The total cost of this will be from 50,000 to 100,000 rubles, depending on the manufacturer, size, material from which they are created, etc.

Thus, the costs of registration, registration of premises and the purchase of all the necessary equipment will cost you about 1,275,000 - 2,000,000 rubles.

Is this a lot? Certainly not a little, but if the place is chosen correctly, then the initial ones can fully pay off in six months or a year.

However, this is not all: we will face the costs of day-to-day activities, such as the purchase of products, consumables, as well as payments to employees.

What will be the expenses after the opening of the cafe?

The hall for the cafe was prepared, the equipment was purchased for the institution. It's time to attend to the staff and supplies.

We need the following staff: 2 cooks, 2 bartenders and 2 or 4 waitresses. Plus, two service workers are needed: a cleaning lady and a loader / plumber ("narrow specialist of a wide profile").

Since this is not a full-fledged large restaurant, you do not need super-experienced chefs, and accordingly, their salaries will be more modest. On average, they receive 20-25,000 rubles.

The rest of the employees will be paid in the range of 15,000 - 18,000 rubles. (average for the Russian Federation according to Rosstat).

Cleaning and maintenance of the restaurant premises can be done by one person: if the equipment is new, then there will not be much trouble with it.

	Position	Quantity	Approximate salary of 1 employee, rub.
1	Director (owner)	1	Profit percentage
2	Accountant	1	Part-time 8,000 or outsourcing - 3 - 4,000
3	Cook	2	25 000
4	Bartender	2	18 000
5	Waiter	2-4	12-18,000 + tip
6	Cleaner (cleaner)	1	12-15 000
7	Auxiliary worker (loader, plumber)	1	12-15 000

At a minimum, you will have to hire 7 people to the institution, and the cost of their salary will amount to approximately 125,000 rubles.

Why so much? How much does it take to open a cafe?

Yes, that's how much. the cafe works in two shifts - morning and evening. Therefore, all personnel of one shift must be multiplied by two. Hence, two cooks, two bartenders, etc.

Do not forget about the administrative staff in your institution - the accountant and the director. If you are a director, you will take your share from the profit, therefore we will not take you into account, but we will, but you can take it part-time or outsource.

Total personnel costs will amount to approximately 150,000 rubles. per month .

a) Products and supplies.

For the opening of a cafe and its subsequent uninterrupted operation, it is necessary to establish logistical connections with suppliers of products in your category (acceptable in price and quality).

Average indicators of expenses for the purchase of meat, vegetables / fruits, beverages (alcoholic and non-alcoholic), etc., amount to approximately 85,000 - 100,000 rubles. per month.

Much depends on whether the product is local or imported from abroad, so this process needs to be controlled.

In addition to food, it is necessary to allocate money in advance for such seemingly non-obvious items of expenditure, such as stationery, garbage bags, all kinds of rags and washcloths.
This usually takes about 3000 rubles per month, if the cafe has high customer traffic.

It will also be necessary in the future to pay attention to the depreciation of equipment - plates and cups tend to beat, chairs break (especially cheap ones), and clothes get dirty.

However, this is not part of the original cost plan, which in the business plan covers the first 6 months of operation. Everything that happens in the second half of the year and later should be covered directly from the proceeds of the cafe.

b) Other recurring payments.

Regular payments, in addition to salaries and the cost of purchasing products, include communal payments, rental of premises and taxes.

All of them are also best represented in the form of a table:

In general, I'm ready - we figured out the expenditure part. It's time to take stock and determine the profitability.

Learning is best from someone else’s experience, don’t you agree?

Roman Nikitin will tell you about starting your business in this video:

Results of a business plan for opening a cafe

First, let's define start-up capital, which is needed to open a cafe.

As we have already said, it includes both one-time expenses (repairs, purchase of equipment, etc.) and regular (salary, communal).

In reality, for the opening of an institution in the format of a cafe, you need to have about 2,000,000 rubles. , since there are always unforeseen expenses, plus inflation should not be forgotten.

The average check for our institution, we took the most that neither is the crisis - 400 rubles. per client (for comparison, Moscow institutions charge 900 rubles). You will have about 80 clients a day if you really opened near the business center.	Approximate calculations of the restaurant: 80 people * 400 p. = 32,000 rubles. There are 20 working days in a month: 32,000 * 20 = 640,000 rubles.
We add to this corporate parties and other holidays - such an institution is adapted to them. There the average check will be about 800 rubles. per person, and usually no more than two events for 4 - 8 people are held per week.	That is, on average, one institution comes out: (4 people * 800 rubles) * 6 events per month = 19,200 rubles.
If you round up, then our institution will generate monthly income approximately in the amount of 660,000 rubles. : 660,000 * 3 = 1,980,000 RUB - this means that, in theory, your business will pay off in three months.

However, in practice, this will not be quite the case. The fact is that initially, your establishment will be unknown to anyone, and during the first three or four months you should not count on peak attendance rates.

The real payback will just come after about 6 months of the cafe's operation.

So we've covered everything what you need to open a cafe... The business plan came out quite detailed, so now the business is left to the entrepreneurs ...

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A cozy cafe can become a favorite meeting place for many people. Despite the abundance of such establishments in megalopolises, not all find their regular customers and many are forced to cease to exist. Obviously, their owners made serious mistakes during the planning stage. When developing a business plan for opening a cafe from scratch, it is important to consider all the nuances in as much detail as possible and think over several solutions for each controversial issue. Of course, a cafe does not require the fulfillment of as many requirements as a restaurant, but being a catering establishment, it must comply with sanitary standards. Experts recommend developing a project taking into account sanitary standards, and not trying to fit a half-finished institution under them.

Drawing up a detailed business plan

You should start drawing up a business plan by looking for a non-standard format of an institution, because a profitable cafe is not easy 3 tables and an ice cream counter. The cost of rent, the need to order the services of a designer, furniture and equipment depends on the chosen concept. For example, if the cafeteria will be located in an office center or educational institution, it must have a sufficient number of seats and wide choose snacks suitable for potential clients, but the design of such an institution can be discreet and even modest. And the opening of a thematic institution, for example, a cafe for book lovers, will require much more investments related to the design of the premises.

Before you open a roadside cafe from scratch, you will have to carry out a large-scale analytical work and identify a good location, a range of food and drinks that will be in demand among travelers who decide to visit a diner by the road.

To figure out how to open children's Cafe from scratch, you must have information about current trends in children's world entertainment, as well as be aware of which superheroes are now held in high esteem, in order to properly decorate the hall. In addition, increased requirements are imposed on the children's menu, and the main set of dishes and drinks should be expanded, taking into account the fact that children usually rest accompanied by adults. Before you open a family cafe from scratch, you should choose a room near places where families spend their time en masse and make sure that those who are resting in the cafe are not bothered by lovers of strong alcoholic drinks and noisy pastime.

Drafting detailed business plan - a mandatory item step by step instructions how to open a cafe from scratch. The business plan should include the following:

Detailed descriptions of the format of the establishment, its location, premises for a cafe, organizational structure, work schedule;
Analysis of the market and closest competitors;
Marketing plan;
The pricing policy of the institution;
Equipment;
Suppliers;
Financial expenses;
Profit calculation and risk assessment.

How to start opening a cafe? - With a clear understanding of exactly what it will be. The basis of the business plan will be a detailed description of the very idea of the establishment, based on what will be selected: location, design of the premises and necessary equipment... The format of the institution will also determine the number of employees, the requirements for them and the appropriate work schedule.

Analyzing the market is necessary in order to better understand modern tendencies and assess the competitiveness of the future cafe. Familiarization with the activities of the closest competitors will help make the institution unique and build the right pricing policy. The marketing plan is designed to promote the café everywhere and should be drawn up for the long term. The choice of equipment in the business plan is prescribed taking into account the format of the institution, but in the future, some positions may be changed. It is also better to take care of the suppliers of products in advance, not forgetting to prescribe backup options in case of force majeure. Financial investments, estimated profit and possible risks will give you the opportunity to imagine how the institution will look from a financial point of view even at the planning stage. Therefore, "Make a business plan" is the first point of a comprehensive answer to the question: "I want to open a cafe, what is needed for this?"

Activity registration

Before starting the activity registration process, it is necessary to determine legal form business. To open a mini cafe from scratch, it is more profitable to register as individual entrepreneur, but in this case, the sale of alcohol in the institution will be impossible. IP is suitable for small eateries, mini coffee shops located in educational institutions or office centers.

The legal form of LLC is chosen if it is planned to open a cafe where alcoholic beverages will be sold.

Before registration:

The authorized capital is paid;
A legal address is organized;
Certified by a notary of the signature in the application for registration;
The state duty is paid;
A seal is being produced;
A bank account is opened;
The OKVED code is selected (56.10);
The charter is being drafted;
An application is filled out in the form of P11001.

After registering an LLC, you must obtain permits for premises, a license for trading activities in a cafe, licenses for the sale of alcohol and tobacco products, and for employees - the results of a medical examination.

The list of permits for the premises includes the following items:

Lease contract;
SES permit;
Conclusion of the fire safety authority;
Garbage collection and sanitation contracts.

The implementation of the following points for opening a cafe should be started only with all permits and licenses. In addition, you must first register with the tax authority at the place of business.

Choice of taxation system

Registration of an enterprise for tax accounting is carried out at the stage of registration of an individual entrepreneur or LLC, at the same time a system is selected according to which taxes will be deducted. For cafes in cases where UTII ( single tax on imputed income) cannot be applied (it depends on the region), they choose the simplified tax system (simplified taxation system) with a rate of 15% (income minus expenses).

The right location is half the battle

The selection of a place where the opening institution will be located is an important item in the list of what you need to open a cafe. The place must have a lot of traffic, otherwise the establishment will be idle without clients. In many ways, his choice depends on the format of the establishment and the intended categories of visitors. For example, a detached building in the center of a large sleeping area or in a large park next to a residential area is exactly what you need to open a cafe bar. By day, such an establishment will thrive on the sale of coffee and confectionery for mothers walking with children, and in the evenings, visitors will be residents of nearby houses who want to relax after a hard day.

Premises with an area of 250-270 sq. m. - that's what you need to open a cafe from scratch with 50 seats. Based on these parameters, as well as the requirements of the sanitary and epidemiological service, it is necessary to select a room in a place where the permeability of people is high enough. If at first your cafe serves up to 50 people per day, which is considered a fairly low workload, and the average check of each visitor is 200 rubles, the profit will be 200,000 rubles. per month., and this is a pretty good indicator.

Arrangement and search for design solutions for the premises

It is unlikely that it will be possible to avoid the stage of renovating the premises before opening a fast food cafe from scratch. But before calling a team of workers, it is also necessary to think over what the interior of the future institution will be and find appropriate design solutions. To do this, you can order services professional designers, but you can sketch out a preliminary plan yourself and set specific tasks for the masters, and they will tell you how to properly implement them.

For example, a calm atmosphere, the illusion of privacy is important for small cafes; student eateries do not require exquisite furniture, but should attract young people with some unusual, catchy and memorable interior details. It is more difficult with thematic establishments, their arrangement will require more skill and considerable financial investments, which, most likely, will pay off precisely due to the unusualness of the cafe. The cost of opening a cafe from scratch will largely depend on the direction of the establishment. Experienced restaurateurs are advised to definitely place a bar counter in establishments selling alcohol.

Equipment for cafes

The list of a standard set of equipment that you need to open a cafe from scratch consists of the following points:

Plate;
Grill;
Frying and cooking cabinet;
Refrigerators;
Production tables;
Sinks;
Dishes;
Furniture sets for visitors.

The purchase of equipment is a significant part of the cost of opening a small cafe from scratch. The approximate amount of expenses is 600,000 rubles. Equipment is usually purchased Russian production, dishes - imported. Furniture for the hall can be made to order if there are no ready-made sets on sale that fit the interior of your cafe.

Place advertisement

At the stage of thinking over the idea of how to open your cafe and where to start, you should take care of a memorable and self-promoting name for the future establishment. Before opening, advertising campaign takes on a beautiful and vibrant sign that grabs attention and arouses interest. This is what you need to know to open your own cafe. In the future, the sign should be a reference point by which the establishment will be recognizable. Therefore, do not spare funds for the development of design and production of high-quality signs using the latest technology.

The marketing plan should be drawn up for the long term and include a list of regular promotions and actions that draw attention to the institution. The answer to the question: "How much money does it take to open a cafe?" must take into account the costs associated with advertising.

"Happy hours", discounts on banquet menus, corporate cards - any methods of attracting visitors are good in the fight for regular customers for those who want to open a cafe.

Calculation of financial investments

When deciding to go about his business, an entrepreneur must estimate how much money is needed to open a cafe. Costs may vary by region and size settlement where you plan to start a business. The cost of opening a cafe from scratch can be calculated according to the main items of expenses for initial stage: registration of activities (10,000 rubles), rent of premises (300,000 rubles), repair and arrangement, purchase of equipment (600,000 rubles) and food (200,000 rubles), advertising (60,000 rubles). Monthly expenses will include: rent, utility bills, tax deductions, employee salaries, purchase of products, advertising costs. Thus, the answer to the question of how much it costs to open a cafe from scratch will be the approximate amount of 1,200,000 rubles.

Profitability and return on investment

Having calculated how much it costs to open a cafe, an entrepreneur can estimate the profitability of such a business and its payback period. If you follow the outlined business plan, choose the right place for the establishment, then the cafe, even by the most conservative estimates, will pay off in a year. A well-chosen and well-implemented concept is what you need to open a cafe, the profitability of which will be 20-25%.

Business advantages and disadvantages

Question " ?" very relevant and many are looking for an answer to it. Opening your own cafe is a good answer to a question of interest to enterprising citizens. The present time is called successful for entering the business. The advantages of starting a business now are still low rents, a lot of vacant premises in busy places and a gradual exit from austerity. However, before you open a cafe, you should familiarize yourself with the nuances of running restaurant business to avoid annoying blunders. For example, you need to be ready to suppress the theft of food and alcoholic beverages by unscrupulous employees, and also make sure that your cafe keeps its brand and does not turn into an ordinary eatery. Those who want to open a cafe and are thinking about where to start are willing to check the work of their establishment every day and personally control all the processes.

Choosing an entrepreneur- open a restaurant on your own or use the service " Full construction»From a third party organization. Specialized companies help organize business in the HoReCa sector. They take on the issues of paperwork, design, selection of equipment. Launching a catering establishment requires experience and a professional approach. And any delay is an additional cost.

How to open a restaurant from scratch - a set of activities

Concept development - based on the analysis of a number of factors. Revealed the target audience... The format is selected for it, the location of the object is taken into account. A concept is created, consisting of three blocks:

Idea - information for the guest that forms an idea of the establishment. For themed restaurants, this is a legend - a real or fictional story. A marketing image defines a niche for an enterprise.
Format - choose their "place" as per price category, and by the way of service.
Brand - name, marketing image, logo design.

Business planning - has three goals:

Evaluation of a business project - taking into account the number of seats and determining the rate of return for each of them, restaurant occupancy rates, markups, and the seasonal factor.
Business start-up action plan - update cash flows, comparison of sales figures, budget parameters and profitability indicators.
Search for funds - own investments, loans, investments.

Premises - when choosing, they are guided by the following conditions:

Location - proximity to the center, office and shopping malls, metro stations, walkable streets and crowded places.
Type - residential / non-residential, free-use / catering, shopping center / detached.
Number of storeys - basement / basement, first / high-rise building.
Condition and area - renovation / redevelopment required, availability of communication networks, number of entrances, ceiling height.
Power - increase as needed.
Price / legal conditions - rental conditions and price per square meter per year, the possibility of renewing the contract.

Engineering and design - includes a full package of drawings: architectural solution, utilities, electricity, floor plans. 3D-visualization makes it possible to see all the nuances, to evaluate the created idea indoors, and not on paper. To develop the zoning of the hall and kitchen, taking into account the ergonomics of the space. The technological project is a plan for the arrangement of furniture and appliances. It specifies the sequence production processes, flow of lines, passability of the hall.

Restaurant equipment - delivery of equipment, dishes, inventory and furniture takes several months. The bar counter is made to order, which requires additional time. Therefore, requests for a complete set are placed at the stage of writing a project.

Obtaining documentation for the commissioning of an object - the list is adjusted by regional legislation.

Registration of a legal entity - certificate, charter of the enterprise, TIN, certificate of the statistics committee, certificates of registration with the PF and MHIF, opening a current account.
Premises - legal document(rent / property), BTI approvals, permission for public catering.
Cash register machine - passport, registration card, cash book with the seal of the inspectorate.
Licenses - for trade in food, alcohol and tobacco products.

Menu - unusual recipes will surely interest customers. You can make a signature serving of classic dishes, and they will be remembered by guests. A smart move - organizing a master class for staff, where they will conduct training on working with professional equipment... The assortment is developed in several stages.

Preliminary assortment
Tasting study, quality assessment
Statement
Technological study with a photoset
Creation technological maps, calculation cards, pricing
Formation of a PAR-list (purchase) and selection of suppliers
Menu design
Entering technological maps into the automation system to create dishes that are not included in the menu.

Outdoor advertising (in transport, pillars, signs, signs) - is placed in places where potential customers gather. It is a certain route that will lead the guest to the restaurant.
Internet advertising. The modern client is a netizen. In the virtual space, the guest will read reviews, descriptions of the establishment. A well-designed website will also attract attention.
Mass media and PR - radio advertising helps to inform about entertainment program and promotions. News feeds in print media shape the image of the cafe.
Printed (POS) materials - little things that inform and remind you of your restaurant: business cards, pens with a logo, flyers and brochures.
Event marketing - internal events and loyalty programs.

How much does it cost to open a restaurant

Without exception, all novice entrepreneurs ask themselves the question of the cost of organizing a business in the HoReCa sector. The restaurant is characterized by a wide assortment of food and drinks, a high level of service. It is important to correspond to the status, because the contingent of the institution has been determined.

In the megalopolis, the amount of financial investments is approximately thirty million rubles. Each case is individual and has its own price. It is determined by rent, the need for repair and redevelopment, the work of designers and designers, production cycle enterprises, equipment. On average, a square meter of usable area costs $ 1000-1500. Consider a list of expenses. As an example, let's take a restaurant with an area of 250 m² with 80 seats.

Expert business support (consulting)

The concept of the restaurant - 25-35 thousand rubles.
Business planning - 55-65 thousand rubles.
Assortment of dishes - from 500 rubles. for one position
Selection of premises
Selection and training of personnel - 10-20 thousand rubles.

Premises

Rent per year - 2.5 to 25 million rubles.
Full design - 162,500 rubles.
Full design - 262,500 rubles.
Finishing - 375 thousand to 3 million 750 thousand rubles.

Restaurant equipment - RUB 3,407,234

Equipment (heating, refrigeration, electromechanical, neutral) -1 563 540 rubles.
Tableware (kitchen) - 88,780 rubles.
Tableware (dining room, including knives and glasses) - 323 210 rubles.
Inventory - 42,263 rubles.
Serving items - 178,503 rubles.
Chefs' uniform - 13 180 rubles.
Furniture - 1 001 740 rubles.
Automation - depends on the selected program "1C: Restaurant", R-Keeper, Iiko - 30 to 120 thousand rubles.

Brand promotion

Corporate identity - logo, business cards, menus and other printed materials - 30,000 rubles.
Sign making - the price depends on the chosen design - roof installation, light box, LED sign, pylons, steles, etc.
Advertising - outdoor, interior, print, media, BTL

Staff - should initially work on the project. The chef forms the team himself. The choice of equipment also often falls on his shoulders. Formation costs wages grow in proportion to the profitability of the establishment and depend on the staffing table.

Chef - 50,000 rubles, with a name - from 10 thousand dollars.
Director - 100,000 rubles
Manager - RUB 50,000
Sous-chef - 25,000 rubles
Cook - 18,000 rubles
Kitchen workers - 10,000 rubles.
Waiters, bartenders - 12,000 rubles

There is no specific template to open a restaurant. In each case, an individual approach is needed. Starting a business from scratch implies the presence of additional items of expenses associated with obtaining permits and preparing premises. However, this process, laborious in all respects, can be excluded. Use the service of a third-party organization to launch a turnkey restaurant.

How to make money in a restaurant, bar, cafe

Seasonal factor

The peak of operation of the institution in the tourist center falls on April-September. European cuisine restaurants, sushi bars and pizzerias win. You can get revenue in a season if you follow the basic rules.

Menu - replace the standard map with offers with a small number of positions within the concept. Assign the function of promoting the "necessary" dishes to the waiters. The main thing is that the recommendations are not intrusive. Focus on low-cost food that is easy to prepare and quick to serve. As a result, kitchen operations are simplified, and customer service is accelerated. In addition, a compact menu helps to manage stock levels, minimize costs, and eliminate the appearance of a stop-list.

Bar card - the growth in turnover determines the speed of sales, so it is better to replace complex cocktails, leaving a couple of bestsellers for regular customers.

It is necessary to serve tourists in 5-7 minutes. Otherwise, you risk losing customers, as the day of the traveler does not have free time.

Local Marketing

According to statistics lion's share regular customers of the institution live in the immediate vicinity. Therefore, the work strategy is focused on a specific area. It makes no sense to tell people about your cafe, who if they come to you, it will only be out of curiosity. As a result, they will give preference to the bar next to the house. Profit is generated on regular customers. Therefore, your task is to create an incentive to return. Loyalty cards still work. A good move is the organization of thematic evenings: literary, musical, games, corresponding to the idea of the institution. As a rule, these marketing tricks are used by the owners of coffee shops, restaurants of Italian or Mediterranean cuisine.

Storming costs

Any restaurant can be in distress. There are many reasons for this. We will not dwell on them. Let's see how to stay afloat and get out of a difficult situation.

Owners of beer bars, steak houses, fish restaurants, where the average bill is not affordable for everyone, sometimes face a drop in demand. The main thing is not to panic, to work in a planned manner. First analyzed fixed costs... You can ask the landlord to reconsider the contract for a while. If you resort to this practice once a year, unstable financial moments are excluded.

Reduce product costs by splitting suppliers. This will minimize the shortage of goods in the kitchen, and will allow you to form a pricing policy. World practice Shows the effectiveness of a small, managed menu with seasonal products to control costs.

For example, if you are the owner of a FISH-house, update the menu taking into account the catch of this or that fish. While maintaining top positions. This also applies to bakeries with fruit and berry pastries. In the summer and fall, filling products are much cheaper, which helps to save money, create a stock in case of the off season.

Satisfied and regular customer- result correct work restaurateur, his team. Follow the established rules, seek the help of professionals, and your business will become successful, sustainable and prosperous.

Now you know how to open a restaurant. If you have any questions, write in the comments!

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