What is currently popular in the sales market. The most popular product in Russia. Secrets of successful trading on Russian markets

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Work in an organization and get just a fixed salary wages not so profitable. It's much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done to ensure that the business prospers and brings more and more income every season.

The first stage of creating your own business is determining the scope of activity.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will sell. In addition, you will need to rent a room, possibly make repairs there, purchase necessary equipment, hire staff, develop a competent advertising policy, register entity. All these actions may take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of an individual family.

These include food, clothing, shoes, household appliances, cosmetics, and household chemicals.

Most often, grocery stores open in residential complexes, on the first floors of houses. In such stores it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausage products, and confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first decide on the customer segment - for which segment the clothes will be sold. Thrift stores or stores for the middle class are in great demand. You should be very careful when opening an exclusive clothing boutique.

An interesting option is a store that sells holiday goods. It can be Balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores occurs on pre-holiday dates and during weddings.

Children's toys are an equally interesting option. Few parents will refuse to regularly visit stores and buy goods for children. IN children's store You can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, and the product has new properties. In addition, the goods will go to new market sales

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples Such products may become popular recently devices with information about sites. The item contains a code that allows any user of a mobile device using a webcam to access the desired site. These can be electronic pages of manufacturers, pages on in social networks, websites of companies providing services to the population. Such links can be placed on clothing, printing, and accessories for mobile devices.

“Smart” menus have recently appeared in Asian restaurants. This is an interactive screen on which you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Innovative devices do not always require a lot of expenses. A familiar thing that will perform new functions can be called innovative.

For example, a bench on wheels will be an excellent accessory to any country house or cottage. Its difference from a regular bench is the ability to move to any part of the site using special wheels. Even a child can cope with this.

Recently, many websites have appeared on the Internet where manufacturers offer various anti-stress toys. This product is used in great demand, because it can be an excellent holiday gift or souvenir.

What products are best to start trading when starting your own business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there cannot be a definite answer here.

First of all, great importance has the geographical location of the region. A product that sells well in cold cities most likely will not take root in the southern part of the country.

Secondly, the peculiarities of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is overcrowded with any product, then it will be possible to gain a reliable position there only with a well-executed advertising policy and the presence of a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and therefore profits. At the same time, if there is not yet a single organization in the region offering such services, you should analyze whether it will become in demand.

For example, a store selling fencing accessories will most likely close in the first months if it operates in a small provincial town.

Networking with people working in related industries can be invaluable when planning to start a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and paying staff, and besides, website advertising is built in a slightly different way than stationary point of sale.

Another advantage– such a store has no territorial reference. If there is an established transport system It will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country’s residents still do not have free access to global network, which means he will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a company providing photographic services or organizing holidays. Here everything depends only on the skills of the entrepreneur. If he does something well, a hobby can always be turned into a source of income. At good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, you should find suppliers. Ideally, there should be several companies so that a difficult situation in one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized websites. Thematic exhibitions are organized several times a year, where it is possible to conclude an agreement on terms beneficial to both parties.

The Russian Federation is one of the most favorable markets for the implementation of the most various products. Many novice businessmen who are just deciding on the choice of direction are interested in the best-selling goods in Russia. After all, popularity is not always the only thing that plays a role. The success and profitability of the project is influenced by competition and other factors. In the age of high technology, you can purchase anything without leaving your computer screen. The following describes the top best-selling products in Russia, which are not only popular with consumers, but are also an excellent opportunity to make a good profit.

Responsible choice

It was thanks to demand and fashion trends that the best-selling products in Russia appeared (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often this is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and necessary knowledge should touch a small sphere. With a huge assortment, it is quite difficult to track the popularity of a particular product. Every organization should have a top best-selling product, and the rest should only give a person choice and show variety. That is, if one direction was initially chosen, then gradually the business can be supplemented with related elements.

If electronic space is chosen as the field for implementation, you can experiment. Nowadays, almost anything can be implemented on the Internet. However, no matter what method of business and distribution channel is chosen, it is still necessary not to make a mistake with the object. Properly chosen direction and area will reduce risks and ensure fifty percent success. The top 10 best-selling products in Russia will certainly come in handy in this case.

It is also important to understand how this or that will be purchased during a period of economic instability. Indeed, during the crisis, the ranking of the best-selling goods in Russia changed somewhat. For example, it now has more luxury products. This is due to the fact that wealthy segments of the population, worried about their condition and managing money wisely, preferred to save or invest their finances in things. These include precious metals, antiques and art. In this way, the rich protect their wealth from inflationary processes.

The top best-selling goods in Russia have been left by objects designed for the middle price segment. People who prefer them find themselves in enough distress that they begin to switch to something that is of lower quality. Such products also have a reduced cost. For this reason, you need to be quite careful about goods in this category, because in the event of a crisis they will immediately lose their demand.

We can conclude that since social inequality in our country excludes the middle class, and the bulk of the population either skims the cream or is below the poverty line, then we need to focus on such a market. Each direction has its own advantages and disadvantages. For example, luxury goods simply cannot be afforded financially, and introduction into this market is quite difficult. Selling cheap products will, of course, quickly capture its audience and gain popularity. But at the same time, the disadvantage of running such a business is high and fierce competition. In this case, more well-known organizations and Chinese Internet platforms will pull the blanket. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch your market share in this area.

Clothing, shoes and accessories

The top best-selling products in Russia 2016 are headed by this group. This is not surprising, since the protection of the skin and the desire to express oneself are almost in first place on the list of human needs. It doesn’t matter how the clothes are sold, in a store or online, there will always be a buyer for them. You can create an assortment in different ways price category. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.

When selling products in this category via the Internet, you may encounter a number of difficulties, but they are offset by a number of advantages. Twelve percent of customers become buyers of clothing, shoes and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through electronic resource- this is a decent design and content of the site. Photos should reflect the item as accurately as possible. This will help prevent unsatisfied reviews and issues with returns. For a client, buying things online is always a pig in a poke. It is never possible to predict which product will be real life. For consumers, the Internet is a very convenient platform for searching. For example, in order to purchase your favorite item, you don’t have to go to a bunch of stores. You just need to enter the required phrase into the search engine. But this works mainly only for well-known brands.

In any case, clothing and footwear are the best-selling goods in Russia. Statistics show that twelve percent of customers purchase these products online. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.

Event tickets

The 10 best-selling products in Russia continue to be tickets. After all, if earlier similar business resellers were engaged, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase the coveted ticket. You just need to make a couple of clicks with your computer mouse. In times of development of Internet technologies, even such a service as ticket sales is not a problem.

Infiltrate this market very difficult. The reason for this is high degree competition. The problem also lies in finding potential partners. They should be the event organizers themselves. But serious attitude and determination will help you overcome difficulties, because your efforts will pay off over time. It’s no wonder that the best-selling products in Russia include Internet tickets.

Cosmetics and perfumes

Continuing the topic of sales in the Internet space, we can talk about the popularity of cosmetics and perfumes. The boom in them especially grows on the eve of the holidays. Many people prefer purchasing this product, therefore, only because of its low cost. This is basically a conservative psychotype of buyers who, having chosen one brand, remain faithful to it for many years. And of course, don’t forget about the huge savings in time and effort. The success of a business in this area very much depends on the quality of the product and the method of its promotion. In this market, companies of well-known and trusted brands mainly have their stable target audience. Cosmetics and perfumes are what immediately comes to mind when choosing a gift. In the electronic space, about ten percent of users order these products.

Medications

People will always get sick, so the best-selling non-food products in Russia are medicines. This is evidenced only by the huge number of pharmacies that are located literally at every step. When purchasing this product pharmaceutical industry a person relies on trust. And even despite all the harm that tablets, herbs and dietary supplements can cause to the health and functioning of the body, they are in demand and occupy their niche.

If a person is engaged in a business related to pharmaceuticals, then he must be confident in the reliability of suppliers, as well as the quality of the drugs sold.

LEDs

The best-selling product in Russia (2017) is lighting devices powered by diodes. This year, it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume several times less electricity, while its consumption is such that its service life is much longer than that of conventional lamps. And again, the unstable economic situation played a role, as people try to preserve their funds, trying to save even on small things. The business of selling LEDs is very profitable. However, the attractiveness of this area is also its disadvantage, because competition grows instantly.

Printed publications

Although electronic technologies are now being introduced into all spheres of human activity, but to replace printed publications e-books failed. A person’s desire for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the markup on books can be almost fifty percent. Even under this condition, people will buy printed publications. They are among the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport. But searching for the necessary literature is a very labor-intensive task, so the Internet is very useful in this sense.

Appliances

The ranking of the best-selling products in Russia could not do without this category. She takes her leadership positions completely justified. After all, a person cannot imagine his modern life without many goods. Some people prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid of making a mistake and choose well-known resources, so it is quite difficult to break into this market in the electronic space.

Most Russian residents still prefer to purchase equipment in person. After all, in this case, a person can evaluate the quality of the purchased product at least visually, that is, decide on the model and make sure there are no defects. But this does not make the attractiveness of products in this area any less. The most popular are small household appliances, such as irons, blenders, juicers, and meat grinders. Beauty products occupy their niche in this sector. These include razors, hair dryers, epilators, and electric shavers. Its segment has its own equipment for cars - radios and navigators. Competition in this business very big, so make your way with your project household appliances difficult.

Furniture

The best-selling products in Russia are largely related to home improvement and surrounding a person environment. Therefore, furniture is popular among the population. Even if people do not buy it during the renovation process, they periodically update their home with such elements. If we talk about the Internet space, then the popularity of these products is somewhat lower. Rarely does anyone have the imagination developed enough to imagine and visualize objects in their head. Sometimes it is quite difficult to estimate the dimensions of various objects, especially so that they fit perfectly into the room space. Moreover, a person often relies on his tactile sensations, and since in the course of his life he will constantly have to encounter and touch pieces of furniture, touching should evoke pleasant feelings.

The situation is different when people choose a model in person, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models from well-known companies are made by underground organizations. However, the fake may not be of very high quality. In any case, both those who want to save money and those who prefer trusted brands make up a huge segment of the furniture market.

Toys

This product is different in that it is popular among people in different stages life cycle. They are relevant for both children and older people (although during this period their acquisition is decreasing). In the Internet space, only five percent of Internet users prefer to buy these products. This segment is due to only one reason - a wide assortment selection. The Internet is the place to buy something unusual.

Toys occupy a separate niche self made, which most often become not children's play, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different segments of society and social groups. Therefore, a toy business will pay for itself. After all, it may imply the sale of goods, both cheap and rarer and more elite.

Power tools

This list, which characterizes the best-selling products in Russia, is completed by power tools. They are again continuing the home goods line. The range of consumers for these products is somewhat narrowed, because the main segment of consumers is the male part of the population. However, among them there are those who prefer to save money, and those who want to have a high-quality tool in their arsenal. But since it is not possible for everyone to purchase original equipment from well-known brands, many online stores successfully take advantage of this by selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and craving of men for the work process. This explains the popularity of power tools in the country.

Chinese fakes

Although the top most purchased goods in Russia have been completed, I would like to talk about one more group. But these are not goods manufactured by high technology Chinese brands, but fakes produced by underground companies. Their popularity is due to their ridiculous price. An equally important point is that the Chinese successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately pays attention to it.

But although everyone knows the low quality of these products, this is not always the case. There are things that are done very successfully. This is due to the fact that some organizations locate their enterprises in China due to cheap work force. Local craftsmen adopt technologies and distribute them to others. Of course they the target audience is very wide, since only a small percentage of Russian residents live luxuriously. The majority of the population wants to purchase more and more profitably, while adhering to a harmonious price-quality ratio.

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profit, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, this is, of course, food:

Meat and sausages;
Fish;
Dairy products;
Cereals;
Pasta;
Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
Toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only during holidays, but also during weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothes, etc.

Forming own business model, pay attention to “impulse demand” goods. Little things like candy chewing gum or small chocolates, many consumers do not perceive as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
Products. If you open grocery store in a good location, it will bring decent profits all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people trying to lead healthy image life, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

approximate dates

The most popular services in demand by the population:

Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you start work, you need to fill out documents, purchase tools and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
Freight transportation. This is a fairly popular area of activity, since recently services transport companies began to be used by both legal entities and individuals;
Service and repair of household appliances. If you involve qualified specialists in the work and carry out effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, cosmetologist. According to experts, this is a fairly promising species commercial activities, which can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are most in demand among the population in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
Delivery of environmentally friendly products to your home. This business idea is perfect for residents rural areas who don't know. Many modern people care about their health, so they try to eat only natural, organic food. clean products nutrition. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in monthly 50-80 thousand rubles of net profit.

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Factors influencing demand

To determine what is in demand among the population on the market, you must first analyze several important factors that influence the demand for a product or service:

Price. As a rule, first of all, the consumer asks the seller how much the product costs. If the price matches the quality, the buyer will pay money for it. To correctly formulate the cost of a product, you need to take into account the cost of the product, its purchase price, markup percentage and pricing strategy. To emphasize the exclusivity of a product, you can inflate its price, collect the maximum profit from sales, and then bring it in accordance with the market price. This strategy can only be chosen if you are confident that you are offering customers an in-demand product. You can also use a strategy based on temporarily lowering the price. In order not to scare off the buyer, you need to explain to him that you are selling a cheap, high-quality product only in order to attract the attention of consumers to it;
Competitors' prices. This is very important factor, which has a big impact on demand. Buyers perceive low and high prices with suspicion, so it is important to find a “golden mean” and show the consumer the main advantages of the product. The experience of competitors and their pricing strategy can help you with this;
Buyers' income. If you live in a small town where the income level of the population does not exceed 18-20 thousand rubles, it makes no sense to open a fur shop or an expensive beauty salon there;
Buyer preferences. When creating demand, it is necessary to take into account what sells well during a crisis and in conditions of economic stability. You also need to thoroughly research the market to understand which product sells best in your region. For example, if pork is quickly sold out at the market, you should not put beef or lamb on the counter;
If you regularly use the laws of demand generation, you can significantly identify your competitors and get excellent results.

Conclusion

Now you know what is in demand among the population during a crisis. If you decide to open your own business, do not forget that its success largely depends on the choice of a commercial niche, your professionalism, the level of competition and a competent marketing strategy.

According to experts, trade is the most promising direction entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. In this publication we will try to determine which products are in greatest demand during the crisis.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If carefully analyzed market demand last year, it can be understood that most often people buy food. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

According to sociological research, at the end of last year, sales volumes of non-food products, and in particular, household appliances and electronics, increased significantly. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, consumer demand for cars, construction equipment and materials.

If speak about industrial equipment, then there may be several options here. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand in Russia will definitely begin to grow in 2019 is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since the middle class is suffering the most from the crisis. Due to a significant reduction in income, this group of the population switches to cheaper goods, therefore trading enterprises those selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that there is a high level of competition in the low-price segment, so you need to create an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let's try to figure out which product is the most high demand in Russia. To do this, let's look at each group in more detail.

Food

Experts unanimously say that the demand for food in Russia will only grow in 2019. All people have a need for food, regardless of the economic situation. No person will completely give up food, unless they remove something from their diet to save a little money. According to statistics, the demand for goods in 2019, the cost of which is increasing, will begin to increase rapidly. Consumers believe that in the future the price may rise even more, so they stock up on food for future use. Some entrepreneurs deliberately create a stir and thereby significantly increase their profits.

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, buyer interest has shifted to more cheap clothes and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity are cheap, high-quality products from little-known brands, as well as stock and second-hand clothing.

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

Shampoos;
Toothpastes and brushes;
Decorative cosmetics;
Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of total number population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to wage brutal competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They were replaced farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are some products that people don’t regret buying. Money even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out which handmade products are in demand. The most in demand on the market:

Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
Women's bags. We are talking about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing a unique quality clothes. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people invent various ways solutions to this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular activities in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income.

conclusions

Now you know what is in demand in the market right now. A well-organized business can become quite profitable even in difficult times. If you want to market new products in 2019, focus on budget essential products and your business will flourish.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, etc. non-food products everyday demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. “Portraits” of buyers

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Refusal from expensive brands (21%), transition to cheaper ones (31%)
"Rationalist"	High income people	They make a list of proposed purchases (29%) and always follow it
"Bargain Hunter"	Women 35-44 years old, low-income citizens, residents of small towns (100-500 thousand population)	They purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Fig. 1).

*Data does not include online orders ready meals, tickets, digital goods, wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothes and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital- 1 million rubles from my own savings - spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold at a 160% premium).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics - the federal retail network stores that sell ready-made glasses and make them to order (has its own workshop for turning lenses). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to pay attention to
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods own production with markup up to 300%	high competition, including with large online platforms and retail souvenir stores seasonality (high season - from May to August, peak - before the holidays)
	the ability to order delivery of the most popular items - food and filler, which usually have a large volume, so it can be inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with for a long time expiration date, therefore they are ordered at a significant interval: you will have to engage in active promotion during a crisis, many switch to feeding animals by-products
Hobby items (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collecting items (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby It is not profitable to maintain an offline store on this topic, since the goods are not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	Many people hesitate to purchase collectible goods via the Internet due to the risk of counterfeits goods are not cheap, so demand for them during a crisis will be limited
Goods for recreation and tourism	More and more people are focusing on active and country holidays delivery of large and bulky goods to the apartment is attractive	difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

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